About Cerelia
Cerelia is a Consumer company based in Roubaix (France) founded in 1974, and was acquired by Ardian in December 2019. A variety of ready-to-bake and ready-to-eat dough products is manufactured. The company has 119 employees. Cerelia has completed 2 acquisitions, including English Bay Batter and US Waffle Company. Cerelia offers products and services including Ready-to-Bake Doughs and Crêpes and Pancakes. Its focus areas include Food and Agriculture, Food Processing, Contract Manufacturers and Convenience Food. Its legal entity is Cérélia Group.
Company details
Cerelia was founded in 1974 in Roubaix, France, within the food manufacturing sector. Ready-to-bake and ready-to-eat dough products, such as pie crusts, pizza doughs, pancake and waffle batters, and cookies, are produced. These items are distributed under the companys own brands and those of clients. Production facilities and distribution networks are maintained to support customer proximity. Sustainable practices and responsible sourcing are incorporated into operations.
- Headquarters Roubaix, France
- Employees 119
- Stage Acquired
- SectorsConsumer
- Website cerelia.com/en
- Social LinkedIn
- Acquired by Ardian (Dec 2019)
- Legal Name Cérélia Group
- Latest Funding Round$20K (USD), Grant
Jan 2022
- Investors
- Employee Count119
- Investments & AcquisitionsEnglish Bay Batter
& 1 more
- Acquired by
Products & Services of Cerelia
Cerelia offers a comprehensive portfolio of products and services, including Ready-to-Bake Doughs and Crêpes and Pancakes.
Ready-to-bake doughs for tarts, pizzas, and Viennese pastries are manufactured and supplied by Cérélia for food applications
Crêpes, pancakes, waffles, and cookies are produced by Cérélia and distributed through various channels
Funding Insights of Cerelia
- Total Rounds 2
- Last Round Grant — $20,000
- First Round $905,420
(Dec 2021)
- Investors Count 2
All 2 funding rounds of Cerelia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $20,000 | Grant | – | – | |
| Dec 2021 | $905,420 | Grant | – | – |
4 investors in total: 4 institutional.
Investors in Cerelia
Cerelia has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture, IK Partners and Ministry of Economy, Finance and Industrial and Digital Sovereignty.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm specializing in markets and partnerships. | ardian.com | |||
Private equity investments are directed toward small and medium-sized businesses. | 1989 | ikpartners.com | Amsterdam, Netherlands | |
Leadership is provided on agriculture, food, and rural development matters. | 1862 | usda.gov | ||
| economie.gouv.fr |
Investor details for Cerelia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cerelia
21 people are tracked at Cerelia (11 in leadership, 10 in team); the tracked headcount is 119.
| Name | Role | Group |
|---|---|---|
John D'Angola | Director Of Sales, Foodservice | Leadership |
Benjamin Hoblet | Director Of Engineering, Maintenance, And Eh&s | Leadership |
Tyler Hagle | Managing Director | Leadership |
Alex Hunt | Vice President Operations | Leadership |
Tawfik Siraj | People & Safety Partner | Leadership |
Aad Stam | Project Director | Leadership |
Chrissy Santiago | Plant Director | Leadership |
Maggie Hu | Vice President Finance, Cerelia Canada | Leadership |
Vanessa Vicente | Regional Sales Director | Leadership |
Stephanie Martins | National Sales Director | Leadership |
Scott Gregory | Sales Director - US Waffle | Leadership |
Walter Daniel | Capex Engineer | Team |
Yasir Mehdi | People & Safety Manager | Team |
Sunil Garg | Reporting And BI Manager | Team |
Andrew Aitken | Senior Manager, Integrated Planning | Team |
Sherri J. | Customer Service Manager | Team |
Richa Saxena | Accountant | Team |
Anjali Rani | Inventory Lead | Supply Chain | Team |
Jason Paiva | Packaging Manager | Team |
Jie Y. | Accounting Manager | Team |
1 more people are available in the full profile.
Complete people profiles for Cerelia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Cerelia
Cerelia has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include English Bay Batter and US Waffle Company.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baking foods, including waffles, are processed for commercial distribution. | uswaffle.com | Greenville, United States | 2013 | Mar 2021 | •••• | |
Varieties of bakery snacks are provided by English Bay Batter. | englishbaycookies.com | Delta, Canada | 1983 | Apr 2017 | •••• |
Complete acquisition details for Cerelia
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Cerelia
7 dated milestones of Cerelia across 48 years, from founding to its latest funding, stage changes and deals.
- Founded Cerelia is founded.
- Exit Acquired by IK Partners.
- Acquisition Acquires English Bay Batter.
- Exit Acquired by Ardian.
- Acquisition Acquires US Waffle Company.
- Funding First funding round of $905K.
- Funding Latest funding round, Grant, of $20K.
Web traffic of Cerelia
The website of Cerelia (cerelia.com) receives about 4.1K visits a month.
- Monthly visits4.1K
▼ 36.5% vs previous month
Websites whose visitors overlap most with Cerelia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yayafoods.com | 100% | 14.5K | #1,616,062 | View details | |
| wakefieldcanada.ca | 94% | 3.9K | #4,999,214 | View details | |
| abctechnologies.com | 94% | 14.4K | #1,823,637 | View details | |
| magna.com | 79% | 261.1K | #197,083 | View details | |
| gflenv.com | 79% | 490.7K | #98,064 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Cerelia
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Cerelia
Cerelia was founded in 1974 and raised its 1st funding round 47 years after it was founded.
Cerelia is headquartered in Roubaix, France. It is registered at Roubaix, Hauts-de-france, France.
Cerelia has 119 employees.
Cerelia was founded in 1974 in Roubaix, France, within the food manufacturing sector. Ready-to-bake and ready-to-eat dough products, such as pie crusts, pizza doughs, pancake and waffle batters, and cookies, are produced. These items are distributed under the companys own brands and those of clients. Production facilities and distribution networks are maintained to support customer proximity. Sustainable practices and responsible sourcing are incorporated into operations.
Cerelia offers Ready-to-Bake Doughs and Crêpes and Pancakes.
Cerelia has made 2 acquisitions, including English Bay Batter, and US Waffle Company.
Cerelia has 4 investors. Key investors include United States Department of Agriculture, IK Partners, Ministry of Economy, Finance and Industrial and Digital Sovereignty, and Ardian.
Cerelia operates through Cérélia Group.
Yes. Cerelia was acquired by Ardian in December 2019.