About Change
Change is a Retail company based in Montreal (Canada) founded in 1997. Brand of womens innerwear. Change has raised $17.5 million across 2 funding rounds from investors including Metric Capital Partners. The company has 396 employees. Its website change.com draws about 494 thousand monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its legal entity is CHANGE OF SCANDINAVIA A/S.
Company details
Change was established in 1997 in Montreal, Canada, within the apparel sector focused on innerwear. Lingerie, bras, swimwear, nightwear, sportswear, and accessories are designed for women, while mens briefs are also provided. Products are distributed through an online platform and physical retail stores across various locations. Operations emphasize a range of intimate apparel options for diverse needs.
- Headquarters Montreal, Canada
- Employees 396
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website change.com/fr-ca
- Social LinkedIn X Facebook
- Legal Name Change Of Scandinavia A/S
- Annual Revenue$56.37 M (USD)13as on Jun 30, 2023
- Net Profit$23.75 M (USD)103as on Jun 30, 2021
- Total Equity Funding$17.5M (USD)
in 2 rounds
- Latest Funding Round$17.5M (USD), Series B
Nov 2017
- Investors
- Employee Count396
Funding Insights of Change
Change has successfully raised a total of $17.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17.5 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.5M
- Total Rounds 2
- Last Round Series B — $17.5M
- Investors Count 1
All 2 funding rounds of Change with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $17.5M | Series B | – | – | – |
| Jun 2013 | Series B | – | – |
1 investors in total: 1 institutional.
Investors in Change
Change has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Metric Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital solutions are provided to mid-sized companies in Europe. | metric-capital.com | London, United Kingdom |
Investor details for Change
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Change
44 people are tracked at Change (13 in leadership, 31 in team); the tracked headcount is 396.
| Name | Role | Group |
|---|---|---|
Kathleen Cook | Creative Director | Leadership |
Beate Higley | Managing Director | Leadership |
Niels Krogh | Director ( COO / Vice President ) | Leadership |
Janni Ernlund Madsen | Senior Partner Store Manager | Leadership |
Trine Madsbøll Werther | HR Business Partner | Leadership |
Lene Væde | Group Human Resources Director | Leadership |
Simon Kjær Christensen | Head Of Business Finance | Leadership |
Mary Fidan | Store Manager Partner | Leadership |
Sehrish Saleem | Country Director | Leadership |
Tarja Bräysy | Country Manager & Partner | Leadership |
Krista Siverio Eriksen | Store Manager Senior Partner | Leadership |
Katja Remme | Head Of Operations | Leadership |
Peter Staal-Christensen | Head Of IT | Leadership |
Perna Jalili Sohi | Personal Shopper | Team |
Sandra Stadler | Werkstudentin | Team |
Jesper Bøtker Grønkvist | International Human Resources Manager | Team |
Susanna Nykänen | Marketing Operations Manager | Team |
Trine Facius Ulriksen | Regional Manager Outlet | Team |
Tamryn van der Merwe | Fashion Designer | Team |
Vlora Hasi | Personal Shopper | Team |
24 more people are available in the full profile.
Complete people profiles for Change
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Change
3 dated milestones of Change across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Change is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $17.5M.
Web traffic of Change
The website of Change (change.com) receives about 494.2K visits a month and ranks #92,030 among all websites worldwide, #4,679 in Fashion and Apparel.
- Monthly visits494.2K
▲ 25.5% vs previous month
- Unique visitors180.4K
per month
- Global rank#92,030
among all websites
- Category rank#4,679
Lifestyle · Fashion and Apparel
- Bounce rate53%
- Pages per visit5.4
- Average visit3 min 01 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Change. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
femilet.dk | femilet.dk | 100% | #796,188 | – | |
hunkemoller.dk | hunkemoller.dk | 81% | #225,449 | – | |
hunkemoller.se | hunkemoller.se | 79% | #140,117 | – | |
bcntiendas.com | bcntiendas.com | 76% | #5,445,513 | – | |
| nille.no | 74% | 428.1K | #57,997 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Change
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- 40 similar websites
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- Engagement analytics
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Related news about Change
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Frequently Asked Questions about Change
Change was founded in 1997 and raised its 1st funding round 16 years after it was founded.
Change is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Change is a funded company, having raised a total of $17.5M across 2 funding rounds to date.
Change has 396 employees.
Annual revenue of Change is $56.37M as on Jun 30, 2023.
Change was established in 1997 in Montreal, Canada, within the apparel sector focused on innerwear. Lingerie, bras, swimwear, nightwear, sportswear, and accessories are designed for women, while mens briefs are also provided. Products are distributed through an online platform and physical retail stores across various locations. Operations emphasize a range of intimate apparel options for diverse needs.
Change has 1 investor. Key investors include Metric Capital Partners.
Change operates through Change Of Scandinavia A/S.
The website of Change receives about 494 thousand visits a month and ranks #92,030 among all websites worldwide.