About CharacterStrong
CharacterStrong is an Education company based in Puyallup (United States) founded in 2016 by John Norlin and Houston Kraft, and was acquired by FullBloom in February 2025. Web-based social-emotional learning solutions are provided for school students. The company has 11 employees. Its website characterstrong.com draws about 447 thousand monthly visits. Its focus areas include EdTech, K-12 EdTech, B2B2C Learning Solutions and Social Emotional Learning. Its legal entity is CHARACTERSTRONG LLC. Its competitors include Sown To Grow, EmpowerU and Wayfinder; 3 of its 3 listed competitors have raised funding.
Company details
CharacterStrong was founded in 2016 and is headquartered in Puyallup, United States. Operations focus on the education sector, where web-based platforms deliver social-emotional learning resources for students. Solutions are developed by educators and offered in digital or printable formats. Additional services include professional development for staff, equity training, and workshops to support school environments.
- Headquarters Puyallup, United States
- Employees 11
- Founders John Norlin, Houston Kraft
- Stage Acquired
- SectorsEducation
- Website category Science and Education · Education
- Email••••••••
- Website characterstrong.com
- Social LinkedIn X Facebook
- Acquired by FullBloom (Feb 2025)
- Legal Name Characterstrong Llc
Investors in CharacterStrong
CharacterStrong has secured backing from 1 investor. Prominent investors backing the company include FullBloom.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Learning and behavioral interventions for students are provided. | 1976 | fullbloom.org | Painter, United States |
Investor details for CharacterStrong
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People of CharacterStrong
4 people are tracked at CharacterStrong (4 in leadership); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
John Norlin | Co-Founder | Leadership |
Houston Kraft | Co-Founder | Leadership |
Jamieson Gray | Chief Finance And Operating Officer | Leadership |
Cameo Stanick | Senior Director Of Behavioral Health Implementation And Innovation | Leadership |
Complete people profiles for CharacterStrong
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Timeline of CharacterStrong
2 dated milestones of CharacterStrong across 9 years, from founding to its latest funding, stage changes and deals.
- Founded CharacterStrong is founded.
- Exit Acquired by FullBloom.
Competitors of CharacterStrong
CharacterStrong has 3 listed competitors in our database, 3 of them funded. They include Sown To Grow, EmpowerU and Wayfinder.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sowntogrow.com | 2015 | San Francisco, United States | $3.99M | 23 | Student goals and scores for learning activities are tracked online. | |
| empoweru.education | 2018 | Excelsior, United States | $2.78M | 40 | Online courses in social-emotional learning are delivered through a platform. | |
| withwayfinder.com | 2017 | Berkeley, United States | $6.6M | Wayfinder is focused on developing future-ready skills for K-12 students. |
Detailed competitors of CharacterStrong
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Web traffic of CharacterStrong
The website of CharacterStrong (characterstrong.com) receives about 447.1K visits a month and ranks #111,310 among all websites worldwide, #7,110 in Education.
- Monthly visits447.1K
▲ 43.3% vs previous month
- Unique visitors89.7K
per month
- Global rank#111,310
among all websites
- Category rank#7,110
Science and Education · Education
- Bounce rate21%
- Pages per visit6.4
- Average visit2 min 35 sec
- DevicesDesktop 92% · Mobile 8%
Websites whose visitors overlap most with CharacterStrong. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
classroomscreen.com | classroomscreen.com | 100% | #10,106 | – | |
| classdojo.com | 99% | 20.1M | #2,994 | View details | |
| turnaroundusa.org | 96% | #3,625,884 | View details | ||
| mysteryscience.com | 95% | 2M | #23,332 | View details | |
| parentsquare.com | 95% | 28.9M | #2,327 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for CharacterStrong
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- Audience overlap
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Top companies in Education Technology Platforms
3 companies that operate in the same segment as CharacterStrong (Education Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M |
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Related news about Characterstrong
Complete news archive for CharacterStrong
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Frequently Asked Questions about CharacterStrong
CharacterStrong was founded in 2016.
CharacterStrong is headquartered in Puyallup, United States. It is registered at Puyallup, Washington, United States.
CharacterStrong has 11 employees.
CharacterStrong was founded in 2016 and is headquartered in Puyallup, United States. Operations focus on the education sector, where web-based platforms deliver social-emotional learning resources for students. Solutions are developed by educators and offered in digital or printable formats. Additional services include professional development for staff, equity training, and workshops to support school environments.
CharacterStrong's top competitors include Sown To Grow, Wayfinder and EmpowerU.
CharacterStrong has 1 investor. Key investors include FullBloom.
CharacterStrong operates through Characterstrong Llc.
Yes. CharacterStrong was acquired by FullBloom in February 2025.
The website of CharacterStrong receives about 447 thousand visits a month and ranks #111,310 among all websites worldwide.