CharacterStrong

Puyallup, United States Founded: 2016 • Age: 10 yrs Acquired By FullBloom
Web-based social-emotional learning solutions are provided for school students.
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About CharacterStrong

CharacterStrong is a company based in Puyallup (United States) founded in 2016 by John Norlin and Houston Kraft was acquired by FullBloom in February 2025.. The company has 11 employees as of December 31, 2022. CharacterStrong operates in a competitive market with competitors including Sown To Grow, EmpowerU, Wayfinder, Rhithm and Peekapak, among others.

  • Headquarter Puyallup, United States
  • Employees 11 as on 31 Dec, 2022
  • Founders John Norlin, Houston Kraft
  • Sectors
    Education
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Characterstrong Llc
Operational Areas
Education → Education Technology (EdTech)
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    11

    as on Dec 31, 2022

  • Acquired by
    FullBloom

    (Feb 26, 2025)

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People of CharacterStrong
Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Jamieson Gray
Chief Finance And Operating Officer
People
Cameo Stanick
Senior Director Of Behavioral Health Implementation And Innovation

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Teams

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Funding Insights of CharacterStrong

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in CharacterStrong

CharacterStrong has secured backing from 1 investor. Prominent investors backing the company include FullBloom. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Learning and behavioral interventions for students are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by CharacterStrong

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - CharacterStrong

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Characterstrong Comparisons

Employees
+
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Competitors of CharacterStrong

CharacterStrong operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sown To Grow, EmpowerU, Wayfinder, Rhithm and Peekapak, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Student goals and scores for learning activities are tracked online.
domain founded_year HQ Location
Online courses in social-emotional learning are delivered through a platform.
domain founded_year HQ Location
Wayfinder is focused on developing future-ready skills for K-12 students.
domain founded_year HQ Location
Online platform providing social emotional learning & mental health-related solutions for schools
domain founded_year HQ Location
Digital SEL units for kids are delivered via interactive games.
domain founded_year HQ Location
Children's social skills are developed via a gamified learning platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about CharacterStrong

When was CharacterStrong founded?

CharacterStrong was founded in 2016.

Where is CharacterStrong located?

CharacterStrong is headquartered in Puyallup, United States. It is registered at Puyallup, Washington, United States.

How many employees does CharacterStrong have?

As of Dec 31, 2022, the latest employee count at CharacterStrong is 11.

What does CharacterStrong do?

CharacterStrong was founded in 2016 and is headquartered in Puyallup, United States. Operations focus on the education sector, where web-based platforms deliver social-emotional learning resources for students. Solutions are developed by educators and offered in digital or printable formats. Additional services include professional development for staff, equity training, and workshops to support school environments.

Who are the top competitors of CharacterStrong?

CharacterStrong's top competitors include Sown To Grow, Neuromindset and Wayfinder.

Who are CharacterStrong's investors?

CharacterStrong has 1 investor. Key investors include FullBloom.

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