Chari

Bouskoura, Morocco Founded: 2020 • Age: 6 yrs
Multi-category products are offered via a B2B e-commerce platform.
Annual revenue - Latest available
Total funding $19.7M 9 rounds
Employees - Tracked headcount
Investors 25 Known backers
Products 2 Services tracked
Competitors 7 Brand Intelligence

About Chari

Chari is a company based in Bouskoura (Morocco) founded in 2020 by Mahendra Chari. Chari has raised $19.74 million across 9 funding rounds from investors including MetLife, Orange and Rocket Internet. Chari has completed 3 acquisitions, including AXA Crédit, Diago and Karny. Chari offers products and services including Chari App and Financial Services. Chari operates in a competitive market with competitors including WaystoCap, Sle3ti, B2B Growth Pro, Whabomarket and Solidaire Market, among others.

  • Headquarter Bouskoura, Morocco
  • Founders Mahendra Chari
  • Sectors
    Retail
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $19.74 M (USD)

    in 9 rounds

  • Latest Funding Round
    $12 M (USD), Series A

    Oct 15, 2025

  • Investors
    MetLife

    & 24 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    AXA Crédit

    & 2 more

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Products & Services of Chari

Chari offers a comprehensive portfolio of products and services, including Chari App and Financial Services.

Product name locked
Category locked
Primary

App for B2B ordering and delivery of consumer goods.

Product name locked
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Provides payments and micro-insurance for retailers.

Funding Insights of Chari

Chari has successfully raised a total of $19.74M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Chari

Chari has secured backing from 25 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MetLife, Orange and Rocket Internet.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
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Startups are accelerated and invested in across multiple tech sectors.
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Investor details for Chari

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Chari

Chari has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AXA Crédit, Diago and Karny.

Investments
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Investment portfolio details for Chari

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  • Portfolio identities
  • Transaction dates
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  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Last-mile distribution and supply chain management platform is provided.
Locked Locked 2021 Locked
App-based POS solutions are offered to merchants for payments.
Locked Locked 2020 Locked
Consumer loans are provided via an online platform.
Locked Locked 1954 Locked
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Complete acquisition details for Chari

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Chari

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Detailed financials for Chari

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  • Profit trends
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Chari Comparisons

Chari Primary company
Description
Multi-category products are offered via a B2B e-commerce pla...
Location
Bouskoura, Morocco
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Chari

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Competitors of Chari

Chari operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WaystoCap, Sle3ti, B2B Growth Pro, Whabomarket and Solidaire Market, among others.

Company Name Domain Founded year HQ Location Description
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B2B marketplace for African trade is facilitated online.
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Multi-category grocery products are supplied through a B2B marketplace platform.
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Multi-category products are facilitated through an online B2B marketplace.
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Operates an online B2B platform offering a wide range of products.
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Operates a marketplace offering multi-category products for enterprises.
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Detailed competitors of Chari

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  • Domains and locations
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Latest news on Chari

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Complete news archive for Chari

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Frequently Asked Questions about Chari

Chari was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Chari is headquartered in Bouskoura, Morocco. It is registered at Bouskoura, Casablanca-settat, Morocco.

Ismael Belkhayat is the current CEO of Chari.

Chari is a funded company, having raised a total of $19.74M across 9 funding rounds to date.

Chari was founded in 2020 and is headquartered in Bouskoura, Morocco. Operations focus on a B2B e-commerce platform that provides access to categories including baby care, groceries, and personal care items. A mobile application is supported for Android and iOS devices, enabling users to browse and purchase from the catalog in the retail sector.

Chari's top competitors include WaystoCap, Sle3ti and B2B Growth Pro.

Chari offers Chari App and Financial Services.

Chari has made 3 acquisitions, including AXA Crédit, Diago, and Karny.

Chari has 25 investors. Key investors include MetLife, Orange, Rocket Internet, Plug and Play Tech Center, and UM6PVentures.

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