About Chari
Chari is a company based in Bouskoura (Morocco) founded in 2020 by Mahendra Chari. Chari has raised $19.74 million across 9 funding rounds from investors including MetLife, Orange and Rocket Internet. Chari has completed 3 acquisitions, including AXA Crédit, Diago and Karny. Chari offers products and services including Chari App and Financial Services. Chari operates in a competitive market with competitors including WaystoCap, Sle3ti, B2B Growth Pro, Whabomarket and Solidaire Market, among others.
- Headquarter Bouskoura, Morocco
- Founders Mahendra Chari
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Sectors
Retail
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.74 M (USD)
in 9 rounds
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Latest Funding Round
$12 M (USD), Series A
Oct 15, 2025
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Investors
MetLife
& 24 more
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Employee Count
Employee Count
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Investments & Acquisitions
AXA Crédit
& 2 more
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Products & Services of Chari
Chari offers a comprehensive portfolio of products and services, including Chari App and Financial Services.
App for B2B ordering and delivery of consumer goods.
Provides payments and micro-insurance for retailers.
Funding Insights of Chari
Chari has successfully raised a total of $19.74M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series A — $12.0M
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First Round
First Round
(01 Jan 2021)
- Investors Count 25
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2025 | Amount | Series A - Chari | Valuation | SPE Capital , Orange Ventures | |
| Nov, 2023 | Amount | Series A - Chari | Valuation | UM6PVentures |
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| Jun, 2023 | Amount | Series A - Chari | Valuation | Verod-Kepple Africa Ventures |
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Investors in Chari
Chari has secured backing from 25 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MetLife, Orange and Rocket Internet.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Startups are accelerated and invested in across multiple tech sectors.
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Founded Year | Domain | Location |
Investments & Acquisitions by Chari
Chari has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AXA Crédit, Diago and Karny.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Last-mile distribution and supply chain management platform is provided.
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2021 | ||||
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App-based POS solutions are offered to merchants for payments.
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2020 | ||||
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Consumer loans are provided via an online platform.
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1954 |
Financial Statements - Chari
Chari Comparisons
Competitors of Chari
Chari operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WaystoCap, Sle3ti, B2B Growth Pro, Whabomarket and Solidaire Market, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
B2B marketplace for African trade is facilitated online.
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| domain | founded_year | HQ Location |
Multi-category grocery products are supplied through a B2B marketplace platform.
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| domain | founded_year | HQ Location |
Multi-category products are facilitated through an online B2B marketplace.
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| domain | founded_year | HQ Location |
Operates an online B2B platform offering a wide range of products.
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| domain | founded_year | HQ Location |
Operates a marketplace offering multi-category products for enterprises.
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Frequently Asked Questions about Chari
Chari was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Chari is headquartered in Bouskoura, Morocco. It is registered at Bouskoura, Casablanca-settat, Morocco.
Ismael Belkhayat is the current CEO of Chari.
Chari is a funded company, having raised a total of $19.74M across 9 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Jan 01, 2021.
Chari was founded in 2020 and is headquartered in Bouskoura, Morocco. Operations focus on a B2B e-commerce platform that provides access to categories including baby care, groceries, and personal care items. A mobile application is supported for Android and iOS devices, enabling users to browse and purchase from the catalog in the retail sector.
Chari's top competitors include WaystoCap, Sle3ti and B2B Growth Pro.
Chari offers Chari App and Financial Services.
Chari has made 3 acquisitions, including AXA Crédit, Diago, and Karny.
Chari has 25 investors. Key investors include MetLife, Orange, Rocket Internet, Plug and Play Tech Center, and UM6PVentures.