About Chari
Chari is a Retail company based in Bouskoura (Morocco) founded in 2020 by Mahendra Chari. Multi-category products are offered via a B2B e-commerce platform. Chari has raised $19.74 million across 9 funding rounds from investors including MetLife, Orange and Rocket Internet. Chari has completed 3 acquisitions, including AXA Crédit, Diago and Karny. Its chief executive, as recorded, is Ismael Belkhayat. Chari offers products and services including Chari App and Financial Services. Its focus areas include B2B E-Commerce, Horizontal and E-Distributor. Its competitors include WaystoCap, Sle3ti and Whabomarket; 2 of its 3 listed competitors have raised funding.
Company details
Chari was founded in 2020 and is headquartered in Bouskoura, Morocco. Operations focus on a B2B e-commerce platform that provides access to categories including baby care, groceries, and personal care items. A mobile application is supported for Android and iOS devices, enabling users to browse and purchase from the catalog in the retail sector.
- Total Equity Funding$19.74M (USD)
in 9 rounds
- Latest Funding Round$12M (USD), Series A
Oct 2025
- InvestorsMetLife
& 24 more
- Investments & AcquisitionsAXA Crédit
& 2 more
Products & Services of Chari
Chari offers a comprehensive portfolio of products and services, including Chari App and Financial Services.
App for B2B ordering and delivery of consumer goods.
Provides payments and micro-insurance for retailers.
Apps and channels of Chari
Chari publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Chari has 560 subscribers and 30 videos.
Videos from Chari
The most watched videos on Chari's YouTube channel, Chari (560 subscribers). Click a video to play it here.
More on Chari.
Funding Insights of Chari
Chari has successfully raised a total of $19.74M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.74M
- Total Rounds 9
- Last Round Series A — $12M
- First Round $240,000
(Jan 2021)
- Investors Count 25
All 9 funding rounds of Chari with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $12M | Series A | – | SPE Capital, Orange Ventures | |
| Nov 2023 | Series A | – | UM6PVentures | – | |
| Jun 2023 | $1.5M | Series A | – | Verod-Kepple Africa Ventures | – |
| May 2023 | Series A | – | Plug and Play Tech Center | – | |
| Oct 2022 | $1M | Series A | – | Endeavor | |
| Jan 2022 | Seed | – | Khwarizmi Ventures, AirAngels | ||
| Oct 2021 | $5M | Seed | – | Global Founders Capital, P1 Ventures | |
| Jul 2021 | Seed | – | Y Combinator, Plug and Play Tech Center | – | |
| Jan 2021 | $240,000 | Seed | – | Orange | – |
25 investors in total: 24 institutional and 1 angel.
Investors in Chari
Chari has secured backing from 25 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MetLife, Orange and Rocket Internet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| um6pventures.com | ||||
| vkav.vc | ||||
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Endeavor is focused on supporting high-impact entrepreneurs globally. | endeavor.org | New York, United States | ||
Early-stage MENA startups across sectors are invested in. | khwarizmivc.com | Riyadh, Saudi Arabia | ||
| afrimobility.com | ||||
Multiple sectors are invested in by venture capital firm AirAngels. | airangels.co | San Francisco, United States | ||
Entrepreneurship support, ecosystem strengthening, and impact investing services are offered by Village Capital. | vilcap.com | |||
Investments are directed toward startups and early-stage companies. | ventures.orange.com | Paris, France | ||
SPE Capital is focused on responsible investment management. | spe-capital.com |
Investor details for Chari
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Chari
2 people are tracked at Chari (2 in leadership).
| Name | Role | Group |
|---|---|---|
Mahendra Chari | Founder | Leadership |
Ismael Belkhayat | CEO | Leadership |
Complete people profiles for Chari
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Chari
Chari has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AXA Crédit, Diago and Karny.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Last-mile distribution and supply chain management platform is provided. | diagoapp.net | Abidjan, Ivory Coast | 2021 | Jun 2022 | •••• | |
Consumer loans are provided via an online platform. | axacredit.ma | Casablanca, Morocco | 1954 | Mar 2022 | $22M | |
App-based POS solutions are offered to merchants for payments. | karny.ma | Morocco | 2020 | Aug 2021 | •••• |
Complete acquisition details for Chari
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- Exports
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Timeline of Chari
6 dated milestones of Chari across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Chari is founded.
- Funding First funding round of $240K.
- Acquisition Acquires Karny.
- Acquisition Acquires AXA Crédit.
- Acquisition Acquires Diago.
- Funding Latest funding round, Series A, of $12.0M.
Competitors of Chari
Chari has 3 listed competitors in our database, 2 of them funded. They include WaystoCap, Sle3ti and Whabomarket.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| waystocap.com | 2014 | Casablanca, Morocco | $3M | B2B marketplace for African trade is facilitated online. | ||
| sle3ti.ma | 2020 | Casablanca, Morocco | $3.2M | Multi-category grocery products are supplied through a B2B marketplace platform. | ||
| whabomarket.com | 2023 | Casablanca, Morocco | Operates an online B2B platform offering a wide range of products. |
Detailed competitors of Chari
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- Full competitor set
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Web traffic of Chari
The website of Chari (chari.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▲ 900.5% vs previous month
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Related news about Chari
Complete news archive for Chari
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Frequently Asked Questions about Chari
Chari was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Chari is headquartered in Bouskoura, Morocco. It is registered at Bouskoura, Casablanca-settat, Morocco.
Ismael Belkhayat is the CEO of Chari, as recorded in our data.
Chari is a funded company, having raised a total of $19.74M across 9 funding rounds to date. The company's 1st funding round was a Seed of $240K, raised on Jan 2021.
Chari was founded in 2020 and is headquartered in Bouskoura, Morocco. Operations focus on a B2B e-commerce platform that provides access to categories including baby care, groceries, and personal care items. A mobile application is supported for Android and iOS devices, enabling users to browse and purchase from the catalog in the retail sector.
Chari's top competitors include WaystoCap, Sle3ti and Whabomarket.
Chari offers Chari App and Financial Services.
Chari has made 3 acquisitions, including AXA Crédit, Diago, and Karny.
Chari has 25 investors. Key investors include MetLife, Orange, Rocket Internet, Plug and Play Tech Center, and UM6PVentures.
Yes. Chari publishes Chari and 1 more app, with over 50,000 downloads.