About Chari
Chari is a company based in Bouskoura (Morocco) founded in 2020 by Mahendra Chari.. Chari has raised $19.74 million across 9 funding rounds from investors including MetLife, Orange and Rocket Internet. Chari has completed 3 acquisitions, including AXA Crédit, Diago and Karny. Chari offers products and services including Chari App and Financial Services. Chari operates in a competitive market with competitors including WaystoCap, Sle3ti, B2B Growth Pro, Whabomarket and Solidaire Market, among others.
- Headquarter Bouskoura, Morocco
- Founders Mahendra Chari
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Sectors
Retail
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.74 M (USD)
in 9 rounds
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Latest Funding Round
$12 M (USD), Series A
Oct 15, 2025
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Investors
MetLife
& 24 more
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Employee Count
Employee Count
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Investments & Acquisitions
AXA Crédit
& 2 more
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Products & Services of Chari
Chari offers a comprehensive portfolio of products and services, including Chari App and Financial Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for B2B ordering and delivery of consumer goods.
Provides payments and micro-insurance for retailers.
Funding Insights of Chari
Chari has successfully raised a total of $19.74M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series A — $12.0M
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First Round
First Round
(01 Jan 2021)
- Investors Count 25
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series A - Chari | Valuation | SPE Capital , Orange Ventures | |
| Nov, 2023 | Amount | Series A - Chari | Valuation | UM6PVentures |
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| Jun, 2023 | Amount | Series A - Chari | Valuation | Verod-Kepple Africa Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Chari
Chari has secured backing from 25 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include MetLife, Orange and Rocket Internet. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startups are accelerated and invested in across multiple tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Chari
Chari has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AXA Crédit, Diago and Karny. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Last-mile distribution and supply chain management platform is provided.
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2021 | ||||
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App-based POS solutions are offered to merchants for payments.
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2020 | ||||
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Consumer loans are provided via an online platform.
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1954 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Chari
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Chari Comparisons
Competitors of Chari
Chari operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WaystoCap, Sle3ti, B2B Growth Pro, Whabomarket and Solidaire Market, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
B2B marketplace for African trade is facilitated online.
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| domain | founded_year | HQ Location |
Multi-category grocery products are supplied through a B2B marketplace platform.
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| domain | founded_year | HQ Location |
Multi-category products are facilitated through an online B2B marketplace.
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| domain | founded_year | HQ Location |
Operates an online B2B platform offering a wide range of products.
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| domain | founded_year | HQ Location |
Operates a marketplace offering multi-category products for enterprises.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Chari
Frequently Asked Questions about Chari
When was Chari founded?
Chari was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Chari located?
Chari is headquartered in Bouskoura, Morocco. It is registered at Bouskoura, Casablanca-settat, Morocco.
Who is the current CEO of Chari?
Ismael Belkhayat is the current CEO of Chari.
Is Chari a funded company?
Chari is a funded company, having raised a total of $19.74M across 9 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Jan 01, 2021.
What does Chari do?
Chari was founded in 2020 and is headquartered in Bouskoura, Morocco. Operations focus on a B2B e-commerce platform that provides access to categories including baby care, groceries, and personal care items. A mobile application is supported for Android and iOS devices, enabling users to browse and purchase from the catalog in the retail sector.
Who are the top competitors of Chari?
Chari's top competitors include WaystoCap, Sle3ti and B2B Growth Pro.
What products or services does Chari offer?
Chari offers Chari App and Financial Services.
How many acquisitions has Chari made?
Chari has made 3 acquisitions, including AXA Crédit, Diago, and Karny.
Who are Chari's investors?
Chari has 25 investors. Key investors include MetLife, Orange, Rocket Internet, Plug and Play Tech Center, and UM6PVentures.
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