About Cher
Cher is a Financial Services company based in Santa Monica (United States) founded in 2019 by Eric Chebil. Home loans are provided to customers by Cher. Its chief executive, as recorded, is Eric Chebil. Its Indian entity Thar Commercial Finance Private Limited reported revenue of ₹55.98 Cr. Its focus areas include Consumer and SME Loans, Consumer Loans and Home Loans. Its competitors include Freedom Mortgage, CrossCountry Mortgage and Home Point Financial; 1 of its 3 listed competitors has raised funding.
Company details
Cher was founded in 2019 in Santa Monica, United States, by Eric Chebil, who serves as CEO. Operations are centered in the financial services sector, with a focus on home lending. Mortgage products are offered through an online platform at cherahome.com, targeting residential borrowers. Services include loan origination and management, primarily within the U.S. market. The company supports homeownership needs with streamlined digital processes.
- Headquarters Santa Monica, United States
- Founders Eric Chebil
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website cherahome.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Thar Commercial Finance Private Limited
- Date of Incorporation 25 Jul, 2008
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹55.98 Cr
FY 2025 · +7% YoY
- Indian entity net profit₹5.93 Cr
FY 2025 · 11% margin
- Indian entity EBITDA₹48.21 Cr
FY 2025 · 86% margin
- Investors
Associated legal entities of Cher
Cher operates through Thar Commercial Finance Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Thar Commercial Finance Private Limited CIN U65999MH2008PTC185082 | Active | 25 Jul 2008 | Mumbai, Maharashtra | ₹56.0 Cr | 4 | View details |
Apps and channels of Cher
its YouTube channel Cherahome has 26 subscribers and 20 videos.
Videos from Cher
The most watched videos on Cher's YouTube channel, Cherahome (26 subscribers). Click a video to play it here.
More on Cherahome.
Funding Insights of Cher
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Cher with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | Seed | – | RevTech Labs | – |
1 investors in total: 1 institutional.
Investors in Cher
Cher has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include RevTech Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| revtechlabs.co |
Investor details for Cher
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Thar Commercial Finance Private Limited (Cher)
Thar Commercial Finance Private Limited is the primary company behind Cher. The board of Thar Commercial Finance Private Limited currently have 3 directors; the longest-serving is Vivek Jayesh Thar, appointed in 2015. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vivek Jayesh Thar DIN 06812365 | Director | 21 Feb 2015 | 11 yrs 8 mo | Thar Commercial Finance Private Limited |
| Chintan Hitendra Shah DIN 01376629 | Director | 21 Jan 2019 | 7 yrs 9 mo | Thar Commercial Finance Private Limited |
| Yatin Ajitrai Mankad DIN 00786683 | Director | 10 May 2021 | 5 yrs 6 mo | Thar Commercial Finance Private Limited |
People of Cher
4 people are tracked at Cher (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Eric Chebil | Founder & CEO | Leadership |
Michael Mix | VP of Real Estate & Loans | Leadership |
Will Feetham | Senior Marketing and Business Development Associate | Team |
Aaron Shirazi | Partnerships | Team |
Complete people profiles for Cher
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Cher
Figures of Thar Commercial Finance Private Limited, the primary company behind Cher, for FY 2025. Revenue was ₹55.98 Cr (+7% year on year). Net profit was ₹5.93 Cr (11% margin). EBITDA was ₹48.21 Cr (86% margin). Revenue has grown at a compounded annual rate of +9% over three years and 0% over five years.
- ₹55.98 CrRevenue · FY 2025 · +7% YoY
- ₹5.93 CrNet profit · 11% margin
- ₹48.21 CrEBITDA · 86% margin
- ₹49.96 CrPaid-up capital
- +9%Revenue CAGR, 3 years
- 0%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Thar Commercial Finance Private Limited are on its company page.
Detailed financial statements for Cher
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Cher
2 dated milestones of Cher across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Cher is founded.
- Funding First funding round.
Competitors of Cher
Cher has 3 listed competitors in our database, 1 of them funded. They include Freedom Mortgage, CrossCountry Mortgage and Home Point Financial.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freedommortgage.com | 1990 | Mount Laurel Township, United States | 8,005 | Mortgage services are provided for home purchases and refinancing options. | ||
| crosscountrymortgage.com | 2003 | Cleveland, United States | 2,453 | Home loan services are provided nationwide by CrossCountry Mortgage. | ||
| homepointfinancial.com | 2007 | Ann Arbor, United States | $39.74M | 1,820 | Home loans are provided to customers by Home Point Financial. |
Detailed competitors of Cher
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- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cher
The website of Cher (cherahome.com) receives about 1.2K visits a month.
- Monthly visits1.2K
▼ 12% vs previous month
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Related news about Cher
Complete news archive for Cher
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- Full article archive
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Frequently Asked Questions about Cher
Cher was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Cher is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Eric Chebil is the CEO of Cher, as recorded in our data. They have also founded this company.
The primary company behind Cher, Thar Commercial Finance Private Limited, reported revenue of ₹55.98 Cr for FY 2025, up 7% year on year.
Cher was founded in 2019 in Santa Monica, United States, by Eric Chebil, who serves as CEO. Operations are centered in the financial services sector, with a focus on home lending. Mortgage products are offered through an online platform at cherahome.com, targeting residential borrowers. Services include loan origination and management, primarily within the U.S. market. The company supports homeownership needs with streamlined digital processes.
Cher's top competitors include Freedom Mortgage, Home Point Financial and CrossCountry Mortgage.
Cher has 1 investor. Key investors include RevTech Labs.
Cher operates through Thar Commercial Finance Private Limited.
The legal entities of Cher currently have 4 directors, including Yatin Ajitrai Mankad, Vivek Jayesh Thar, Chintan Hitendra Shah and others.