About Chicken Treat
Chicken Treat is a Consumer company based in Perth (Australia) founded in 1976, and was acquired by PAG in July 2019. A chain of limited service restaurants is operated, offering burgers. Its website chickentreat.com.au draws about 72 thousand monthly visits. Chicken Treat offers products and services including Chicken Dishes. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Grill'd, RocoMamas and Ribs.
Company details
Chicken Treat was established in 1976 in Perth, Australia, as a chain within the fast food sector. Limited service restaurants are managed across the region, with burgers provided as core menu items. Operations emphasize quick dining experiences for customers. The domain chickentreat.com.au is utilized for online engagement. Focus remains on Australian markets, supporting everyday meal options without extensive sit-down facilities.
- InvestorsQuadrant Private Equity
& 2 more
- Acquired by
Products & Services of Chicken Treat
Chicken Treat offers a comprehensive portfolio of products and services, including Chicken Dishes.
Range of chicken-based fast-food items for quick consumer meals.
Apps and channels of Chicken Treat
its YouTube channel ChickenTreatAU has 324 subscribers and 30 videos.
Videos from Chicken Treat
The most watched videos on Chicken Treat's YouTube channel, ChickenTreatAU (324 subscribers). Click a video to play it here.
More on ChickenTreatAU.
Funding Insights of Chicken Treat
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Chicken Treat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2007 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Chicken Treat
Chicken Treat has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Quadrant Private Equity, PAG and Archer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth partnerships are facilitated by Quadrant Private Equity. | quadrantpe.com.au | Sydney, Australia | ||
Alternative investment firm | pag.com | |||
Archer Capital is recognized as a leading Australian private equity investor. | 1997 | archercapital.com.au | Sydney, Australia |
Investor details for Chicken Treat
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Timeline of Chicken Treat
4 dated milestones of Chicken Treat across 43 years, from founding to its latest funding, stage changes and deals.
- Founded Chicken Treat is founded.
- Funding First funding round.
- Exit Acquired by Archer Capital.
- Exit Acquired by PAG.
Competitors of Chicken Treat
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| grilld.com.au | 2004 | Richmond, Australia | Burgers are served by a chain of restaurants in Australia. | |||
| rocomamas.com | 2013 | Surry Hills, Australia | Fast-casual restaurant serving smash burgers, ribs, and wings. | |||
| ribsandburgers.com | 2011 | Sydney, Australia | Operates a chain of limited-service restaurants specializing in burgers. |
Detailed competitors of Chicken Treat
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Chicken Treat
The website of Chicken Treat (chickentreat.com.au) receives about 71.6K visits a month and ranks #349,452 among all websites worldwide, #2,662 in Restaurants and Delivery.
- Monthly visits71.6K
▲ 13.3% vs previous month
- Unique visitors26K
per month
- Global rank#349,452
among all websites
- Category rank#2,662
Food and Drink · Restaurants and Delivery
- Bounce rate28%
- Pages per visit7.1
- Average visit2 min 35 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Chicken Treat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hungryjacks.com.au | hungryjacks.com.au | 100% | #49,046 | – | |
| redrooster.com.au | 90% | 527.7K | #55,812 | View details | |
| oporto.com.au | 84% | 251.2K | #114,040 | View details | |
subway.com.au | subway.com.au | 79% | #3,333,334 | – | |
texaschicken.com.sg | texaschicken.com.sg | 72% | #8,266,370 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Chicken Treat
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Chicken Treat
Complete news archive for Chicken Treat
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Frequently Asked Questions about Chicken Treat
Chicken Treat was founded in 1976 and raised its 1st funding round 31 years after it was founded.
Chicken Treat is headquartered in Perth, Australia. It is registered at Perth, Western Australia, Australia.
Chicken Treat was established in 1976 in Perth, Australia, as a chain within the fast food sector. Limited service restaurants are managed across the region, with burgers provided as core menu items. Operations emphasize quick dining experiences for customers. The domain chickentreat.com.au is utilized for online engagement. Focus remains on Australian markets, supporting everyday meal options without extensive sit-down facilities.
Chicken Treat offers Chicken Dishes.
Chicken Treat has 3 investors. Key investors include Quadrant Private Equity, PAG, and Archer Capital.
Yes. Chicken Treat was acquired by PAG in July 2019.