About Chings Secret
Chings Secret is a Consumer company based in Mumbai (India) founded in 1996 by Ajay Gupta. Private label brand for Indo-Chinese fusion food. The company has 508 employees. Its website chingssecret.com draws about 29 thousand monthly visits. Its Indian entity Capital Foods Private Limited reported revenue of ₹812 Cr. Chings Secret offers products and services including Hakka Noodles, Chinese Sauces, Schezwan Chutney, Instant Noodles, and Instant Soups. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Multi-category. Its competitors include Cavinkare, Adukale and BambinoAgro; 2 of its 3 listed competitors have raised funding.
Company details
Chings Secret was founded in 1996 in Mumbai, India, as a private label brand focused on Indo-Chinese fusion food. Products such as instant noodles, soups, sauces, chutneys, and masala powders are offered exclusively through offline retail channels. Partnerships have been established with major offline retailers to ensure widespread presence. Brand promotion is conducted via celebrity ambassadors including Sridevi and Ranveer Singh.
- Headquarters Mumbai, India
- Employees 508
- Founders Ajay Gupta
- SectorsConsumer
- Phone•••• ••••
- Website chingssecret.com
- Social X Facebook Instagram YouTube
- Legal Name Capital Foods Private Limited
- Date of Incorporation 09 Sep, 2003
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹812 Cr
FY 2026 · +7% YoY
- Net Profit₹104 Cr
FY 2026 · 13% margin
- EBITDA₹158 Cr
FY 2026 · 19% margin
- Investors
- Employee Count508
Associated legal entities of Chings Secret
Chings Secret operates through Capital Foods Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Capital Foods Private Limited CIN U51219MH2003PTC142121 | Active | 09 Sep 2003 | Mumbai, Maharashtra | ₹812 Cr | 508 | 8 | View details |
Products & Services of Chings Secret
Chings Secret offers a comprehensive portfolio of products and services, including Hakka Noodles, Chinese Sauces, Schezwan Chutney, Instant Noodles, and Instant Soups.
Pre-packaged noodles for quick Desi Chinese style cooking
Sauces to enhance flavors in Indian-Chinese dishes
Spicy condiment for adding zest to meals
Ready-to-cook noodles for fast meal preparation
Quick soups for convenient, flavorful options
Apps and channels of Chings Secret
its YouTube channel Ching's Secret has 731K subscribers and 30 videos.
Videos from Chings Secret
The most watched videos on Chings Secret's YouTube channel, Ching's Secret (731K subscribers). Click a video to play it here.
More on Ching's Secret.
Funding Insights of Chings Secret
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Chings Secret with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | Private Equity Round | – | General Atlantic | – |
1 investors in total: 1 institutional.
Investors in Chings Secret
Chings Secret has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include General Atlantic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States |
Investor details for Chings Secret
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Board of directors of Capital Foods Private Limited (Chings Secret)
Capital Foods Private Limited is the primary company behind Chings Secret. The board of Capital Foods Private Limited currently have 6 directors; the longest-serving is Francis Victor Cukierman, appointed in 2013. 19 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Francis Victor Cukierman DIN 06752651 | Director | 13 Dec 2013 | 12 yrs 10 mo | Capital Foods Private Limited |
| Abhijit Midha DIN 10481897 | Nominee Director | 01 Feb 2024 | 2 yrs 8 mo | Capital Foods Private Limited |
| Sunil Alaric Dsouza DIN 07194259 | Nominee Director | 01 Feb 2024 | 2 yrs 8 mo | Capital Foods Private Limited |
| Narumanchi Venkata Sivakumar DIN 03534101 | Director | 01 Feb 2024 | 2 yrs 8 mo | Capital Foods Private Limited |
| Deepika Kaur Bhan DIN 09257724 | Nominee Director | 01 Feb 2024 | 2 yrs 8 mo | Capital Foods Private Limited |
| Rekha Shreeratan Bagry DIN 08620347 | Director | 06 Mar 2024 | 2 yrs 7 mo | Capital Foods Private Limited |
People of Chings Secret
1 people are tracked at Chings Secret (1 in leadership); the tracked headcount is 508.
| Name | Role | Group |
|---|---|---|
Ajay Gupta | Founder | Leadership |
Complete people profiles for Chings Secret
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Financials of Chings Secret
Figures of Capital Foods Private Limited, the primary company behind Chings Secret, for FY 2026. Revenue was ₹812 Cr (+7% year on year). Net profit was ₹104 Cr (13% margin). EBITDA was ₹158 Cr (19% margin). Revenue has grown at a compounded annual rate of +4% over three years and +4% over five years.
- ₹812 CrRevenue · FY 2026 · +7% YoY
- ₹104 CrNet profit · 13% margin
- ₹158 CrEBITDA · 19% margin
- ₹3.49 CrPaid-up capital
- 508Employees (provident fund records)
- +4%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Capital Foods Private Limited are on its company page.
Detailed financial statements for Chings Secret
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Chings Secret
2 dated milestones of Chings Secret across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Chings Secret is founded.
- Funding First funding round.
Competitors of Chings Secret
Chings Secret has 3 listed competitors in our database, 2 of them funded. They include Cavinkare, Adukale and BambinoAgro.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cavinkare.com | 1983 | Chennai, India | $45M | 2,526 | Multicategory convenience food products are offered as an internet-first brand. | |
| adukale.com | 2016 | Bengaluru, India | $2.87M | 214 | Snacks are branded and distributed by Adukale in India. | |
| bambinoagro.com | 1983 | Secunderabad, India | 393 | Food products are manufactured and supplied, specializing in pasta. |
Detailed competitors of Chings Secret
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Web traffic of Chings Secret
The website of Chings Secret (chingssecret.com) receives about 29.4K visits a month.
- Monthly visits29.4K
▲ 73.3% vs previous month
Websites whose visitors overlap most with Chings Secret. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tscfoods.com | 100% | View details | |||
| tulkoff.com | 100% | 2.9K | #5,944,264 | View details | |
| cuizina.com | 100% | View details | |||
szechuanspice1.com | szechuanspice1.com | 77% | – | ||
| masterchow.in | 74% | 20.2K | #1,317,502 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Chings Secret
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Chings Secret (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Chings Secret
Complete news archive for Chings Secret
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Frequently Asked Questions about Chings Secret
Chings Secret was founded in 1996 and raised its 1st funding round 22 years after it was founded.
Chings Secret is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Chings Secret has 508 employees.
The primary company behind Chings Secret, Capital Foods Private Limited, reported revenue of ₹812 Cr for FY 2026, up 7% year on year.
Chings Secret was founded in 1996 in Mumbai, India, as a private label brand focused on Indo-Chinese fusion food. Products such as instant noodles, soups, sauces, chutneys, and masala powders are offered exclusively through offline retail channels. Partnerships have been established with major offline retailers to ensure widespread presence. Brand promotion is conducted via celebrity ambassadors including Sridevi and Ranveer Singh.
Chings Secret's top competitors include Cavinkare, BambinoAgro and Adukale.
Chings Secret offers Hakka Noodles, Chinese Sauces, Schezwan Chutney, Instant Noodles, and Instant Soups.
Chings Secret has 1 investor. Key investors include General Atlantic.
Chings Secret operates through Capital Foods Private Limited.
The legal entities of Chings Secret currently have 8 directors, including Rekha Shreeratan Bagry, Rakesh Bhupatrai Kothari, Francis Victor Cukierman and others.