About Choice
Choice is a company based in Mumbai (India) founded in 1992. It operates as a Commission-Based, Subscription Services, and FinTech. The company has 5,090 employees. Choice has completed 4 acquisitions, including Arete Capital, Arete Securities and Ayoleeza. Choice offers products and services including Choice FinX, Mutual Funds & IPOs, and StrikeX.
- Annual Revenue₹922 Cr
FY 2025 · +21% YoY
- Net Profit₹163 Cr
FY 2025 · 18% margin
- EBITDA₹285 Cr
FY 2025 · 31% margin
- Latest Funding Round$94.23M (USD), Post-IPO
Jul 2026
- Investors
- Employee Count5,090
- Investments & AcquisitionsArete Capital
& 3 more
Associated legal entities of Choice
Choice operates through Choice International Limited, a listed company (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Choice International Limited Listed CIN L67190MH1993PLC071117 | Active | 12 Mar 1993 | Mumbai, Maharashtra | ₹922 Cr | 2 | 15 | View details |
Products & Services of Choice
Choice offers a comprehensive portfolio of products and services, including Choice FinX, Mutual Funds & IPOs, and StrikeX.
A platform for trading with premium tools provided.
Access to mutual funds and IPOs is facilitated.
Advanced tools for options and futures trading offered.
Apps and channels of Choice
Choice publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Choice has 319K subscribers and 30 videos.
Videos from Choice
The most watched videos on Choice's YouTube channel, Choice (319K subscribers). Click a video to play it here.
More on Choice .
Funding Insights of Choice
- Total Rounds 1
- Last Round Post-IPO — $94.23M
- First Round $94.23M
(Jul 2026)
- Investors Count 1
All 1 funding rounds of Choice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | $94.23M | Post-IPO | – | – |
1 investors in total: 1 institutional.
Investors in Choice
Choice has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NH Investment & Securities.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | nhqv.com | - |
Investor details for Choice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Board of directors of Choice International Limited (Choice)
Choice International Limited is the primary company behind Choice. The board of Choice International Limited currently have 12 directors; the longest-serving is Kamal Poddar, appointed in 2008. 25 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kamal Poddar DIN 01518700 | Managing Director | 23 Sep 2008 | 18 yrs | Choice International Limited |
| Ajay Rajendra Kejriwal DIN 03051841 | Director | 29 May 2010 | 16 yrs 4 mo | Choice International Limited |
| Kanhaiya Lal Berwal DIN 07535424 | Director | 14 Jul 2016 | 10 yrs 2 mo | Choice International Limited |
| Ashok Kumar Thakur DIN 07573726 | Director | 14 Jul 2016 | 10 yrs 2 mo | Choice International Limited |
| Subodh Kumar Agrawal DIN 00553916 | Director | 02 Nov 2020 | 5 yrs 11 mo | Choice International Limited |
| Sandeep Singh Kumar DIN 02814440 | Director | 12 Feb 2021 | 5 yrs 7 mo | Choice International Limited |
| Arun Kumar Poddar DIN 02819581 | Director | 08 Feb 2022 | 4 yrs 8 mo | Choice International Limited |
| Suyash Sunil Patodia DIN 09489670 | Managing Director | 08 Feb 2022 | 4 yrs 8 mo | Choice International Limited |
| Vinita Sunil Patodia DIN 06360364 | Director | 24 May 2022 | 4 yrs 4 mo | Choice International Limited |
| Sobhag Jain DIN 08770020 | Director | 04 May 2023 | 3 yrs 5 mo | Choice International Limited |
| Raj Kumar DIN 06627311 | Director | 22 Oct 2024 | 1 yr 11 mo | Choice International Limited |
| Barnali Mukherjee DIN 11063352 | Director | 27 Mar 2026 | 6 mo | Choice International Limited |
People of Choice
52 people are tracked at Choice (27 in leadership, 25 in team); the tracked headcount is 5,090.
| Name | Role | Group |
|---|---|---|
Satya Prakash | Owner | Leadership |
Nitin | Owner | Leadership |
| Managing Director | Leadership | |
| Managing Director | Leadership | |
| Board Director | Leadership | |
Neha Jain | Chief Human Resources Officer | Leadership |
Aman Bairagi | Partner | Leadership |
| Executive Director | Leadership | |
Hemlata Kamal Poddar | Director | Leadership |
| Director | Leadership | |
Ca Rakesh Solanki | Vice President | Leadership |
Amit Saini | Chief Risk Officer (cro) | Leadership |
Yadvendra Singh Rathore | National Business Head( MSME ) | Leadership |
Shyam Maheshwari | Deputy Vice President | Leadership |
Swapnali Jadhav | Chief Technology Officer | Leadership |
Nikunj Saraf | Vice President | Leadership |
Yogesh Jadhav | Group Chief Technology Officer | Leadership |
Vishal Jain | Chief Risk Officer (cro) | Leadership |
Parmeshwar Tibrewala | Associate Vice President : Marketing | Leadership |
Amit Soni | Regional Business Head | Leadership |
32 more people are available in the full profile.
Complete people profiles for Choice
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Choice
Choice is a publicly listed company on the NSE with ticker symbol CHOICEIN in India, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date08 Apr 2022
- Listed onNSE: CHOICEIN
- Listed entityChoice International Limited
- Exchange sectorCommercial services
- ISININE102B01014
- Share price₹726.95 (+1.94% on the day) · 2026-10-12
- Market capitalisation₹15,888 Cr
- Price to earnings66.4
- EPS (diluted, trailing year)₹10.95
- Volume (last session)391,897
Financials of Choice
Figures of Choice International Limited, the primary company behind Choice, for FY 2025. Revenue was ₹922 Cr (+21% year on year). Net profit was ₹163 Cr (18% margin). EBITDA was ₹285 Cr (31% margin). Revenue has grown at a compounded annual rate of +48% over three years.
- ₹922 CrRevenue · FY 2025 · +21% YoY
- ₹163 CrNet profit · 18% margin
- ₹285 CrEBITDA · 31% margin
- ₹223 CrPaid-up capital
- 2Employees (provident fund records)
- +48%Revenue CAGR, 3 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | ₹1,140 Cr | ₹218 Cr | ₹437 Cr |
| 2024 | ₹914 Cr | ₹157 Cr | ₹301 Cr |
| 2023 | ₹755 Cr | ₹131 Cr | ₹234 Cr |
| 2022 | ₹389 Cr | ₹60.1 Cr | ₹109 Cr |
| 2021 | ₹286 Cr | ₹53.6 Cr | ₹94.0 Cr |
Balance sheet, profit and loss, cash flow and ratios of Choice International Limited are on its company page.
Detailed financial statements for Choice
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Choice
Choice has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Arete Capital, Arete Securities and Ayoleeza.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Engineering consultancy services in infrastructure sectors in India. | ayoleeza.com | – | 2006 | Nov 2025 | •••• | |
Asset management and investment advisory services are provided. | aretesecurities.com | Mumbai, India | 1994 | Feb 2025 | •••• | |
Investment advisory and retirement fund solutions are provided. | aretecapital.co.in | Mumbai, India | 2000 | Feb 2025 | $4.15M | |
Investment management services are provided to clients by Escorts Securities. | escortssecurities.com | Delhi, India | 1996 | Apr 2021 | $1.75M |
Complete acquisition details for Choice
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Choice
7 dated milestones of Choice across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Choice is founded.
- Acquisition Acquires Escorts securities.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Arete Capital.
- Acquisition Acquires Arete Securities.
- Acquisition Acquires Ayoleeza.
- Funding First funding round of $94.2M.
Web traffic of Choice
The website of Choice (choiceindia.com) receives about 439K visits a month and ranks #103,839 among all websites worldwide, #6,519 in Investing.
- Monthly visits439K
▲ 14% vs previous month
- Unique visitors108.9K
per month
- Global rank#103,839
among all websites
- Category rank#6,519
Finance · Investing
- Bounce rate31%
- Pages per visit4.8
- Average visit2 min 51 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Choice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| groww.in | 100% | 60M | #754 | View details | |
| nseindia.com | 99% | 19.9M | #2,783 | View details | |
| angelone.in | 99% | 23.4M | #1,679 | View details | |
screener.in | screener.in | 97% | – | #1,968 | – |
| swastika.co.in | 93% | 111.1K | #310,794 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Choice
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Choice
Complete news archive for Choice
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Choice
10 companies that operate in the same segment as Choice (Consumer and SME Loans), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Synchrony is engaged in providing credit cards and banking services. | 1993 | Salem, United States | USD 25 M | USD 19.12 B | 20,000 | |
Consumer and SME loans are provided by Manappuram Finance. | 1992 | Valapad, Kerala, India | USD 39.98 M | USD 1.01 B | 51,650 | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Affordable home loans are extended to low and middle-income groups. | 2010 | Mumbai, Maharashtra, India | USD 209.7 M | USD 203.79 M | 1,630 | |
Diversified lending services are provided as a non-banking financial institution. | 1994 | Mumbai, Maharashtra, India | – | USD 1.9 B | 36,520 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Household and business loans are provided with risk management support. | 2006 | Chennai, Tamil Nadu, India | USD 283.47 M | USD 288.73 M | 1,100 | |
Online gold, home, personal, and business loans are provided. | 1995 | Mumbai, Maharashtra, India | – | USD 1.38 B | 38,720 | |
An online lending platform for point-of-sale financing is provided. | 2013 | Bengaluru, Karnataka, India | USD 205.92 M | USD 3.93 M | 499 | |
Housing loans are extended to middle-income households in India. | 2010 | Gurugram, Haryana, India | USD 111.02 M | USD 162.86 M | 3,820 |
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Frequently Asked Questions about Choice
Choice was founded in 1992 and raised its 1st funding round 34 years after it was founded.
Choice is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Choice has 5,090 employees.
The primary company behind Choice, Choice International Limited, reported revenue of ₹922 Cr for FY 2025, up 21% year on year.
Choice International Limited is recognized as a leading full-service stockbroker in India, established in 1992. The company is engaged in providing a wide range of financial services including stock trading, commodities, futures and options, IPOs, mutual funds, bonds, and insurance. Various sectors such as retail and institutional broking are served through an all-in-one investment platform. Innovative fintech solutions like Choice FinX are integrated with personalized expertise to support investment goals. Additionally, specialized advisory services for government entities, infrastructure projects, tax, and wealth management are offered to high-net-worth individuals and businesses.
Choice offers Choice FinX, Mutual Funds & IPOs, and StrikeX.
Yes, Choice is publicly traded on NSE under the ticker symbol CHOICEIN.
Choice has made 4 acquisitions, including Arete Capital, Arete Securities, and Ayoleeza.
Choice has 1 investor. Key investors include NH Investment & Securities.
Choice operates through Choice International Limited.
The legal entities of Choice currently have 14 directors, including Ajay Rajendra Kejriwal, Arun Kumar Poddar, Suyash Sunil Patodia and others.
Yes. Choice publishes Choice FinX - Demat Account and 1 more app, with over 1 million downloads.