Choice

Mumbai, India Founded: 1992 • Age: 34 yrs Listed
A full-service stockbroker offering diverse investment options in India.
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About Choice

Choice is a publicly listed company based in Mumbai (India) founded in 1992. It operates as an a full-service stockbroker offering diverse investment options in India. It operates on a Commission-Based, Subscription Services, and FinTech model. The company has 5,090 employees. Choice has completed 4 acquisitions, including Arete Capital, Arete Securities and Ayoleeza. Its website choiceindia.com draws about 439 thousand monthly visits. Its Indian entity Choice International Limited reported revenue of ₹922 Cr. Choice offers products and services including Choice FinX, Mutual Funds & IPOs, and StrikeX. Its focus areas include Financials, Capital Markets and Brokerage Services.

Company details

Choice International Limited is recognized as a leading full-service stockbroker in India, established in 1992. The company is engaged in providing a wide range of financial services including stock trading, commodities, futures and options, IPOs, mutual funds, bonds, and insurance. Various sectors such as retail and institutional broking are served through an all-in-one investment platform. Innovative fintech solutions like Choice FinX are integrated with personalized expertise to support investment goals. Additionally, specialized advisory services for government entities, infrastructure projects, tax, and wealth management are offered to high-net-worth individuals and businesses.

Recognitions & Rankings of Choice

Hurun India 500 2024 edition
Rank#441
Valuation
₹11,140 Cr
  • Headquarters Mumbai, India
  • Employees 5,090
  • Stage Public
  • Sectors
    Financial Services
  • Website category Finance · Investing
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website choiceindia.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Choice International Limited
Operational Areas
Financial Services → Consumer and SME Loans
Financial Services → Asset Management
Financial Services → Insurance & Risk Management
Financial Services → Investment Banks
Key Metrics
  • Market Cap
    ₹16,344 Cr

    CHOICEIN · NSE

  • Share Price
    ₹733.65

    -0.93% today

  • Revenue
    ₹1,119 Cr

    FY 2025-26 · +21.5% YoY

  • EBITDA
    ₹400 Cr

    Margin 35.8%

  • Net Profit
    ₹218 Cr

    FY 2025-26 · +33.8% YoY

  • P/E (TTM)
    72.4x

    P/B 10.1x

  • Latest Funding Round
    $94.23M (USD), Post-IPO

    Jul 2026

  • Investors
    NH Investment & Securities
  • Employee Count
    5,090
  • Investments & Acquisitions
    Arete Capital

    & 3 more

Products & Services of Choice

Choice offers a comprehensive portfolio of products and services, including Choice FinX, Mutual Funds & IPOs, and StrikeX.

Choice FinX
Trading Platform

A platform for trading with premium tools provided.

Mutual Funds & IPOs
Investment Services

Access to mutual funds and IPOs is facilitated.

StrikeX
Derivatives Trading

Advanced tools for options and futures trading offered.

Apps and channels of Choice

Choice publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Choice has 319K subscribers and 30 videos.

Choice FinX - Demat Account
Google Play Finance Everyone Free
Developer: Choice - Share Market, Demat Account & Mutual Fund
View on Google Play
Choice FinX - Demat Account
App Store Finance 4+
Developer: Choice International Limited
View on App Store
Choice
YouTube 319K subscribers 30 videos Science & Technology
Open channel

Videos from Choice

The most watched videos on Choice's YouTube channel, Choice (319K subscribers). Click a video to play it here.

Get Real-Time Stock Market News Updates on WhatsApp | Choice FinX | Choice
56K views
Get Live Stock Market Recommendations From Experts | Choice FinX App
35K views
Tata Capital IPO 2025 - Full Review, IPO Details, Financials, Strengths & Risks | Should You Apply?
2.6K views
Stock Market News - Wipro's ₹3,000 Cr Deal | iPhone 17 in India | SEBI Warning | Vedanta's Demerger
1K views

More on Choice .

Funding Insights of Choice

  • Total Rounds 1
  • Last Round Post-IPO — $94.23M
  • First Round $94.23M

    (Jul 2026)

  • Investors Count 1

All 1 funding rounds of Choice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2026$94.23MPost-IPO––
NH Investment & Securities
Valuation history

1 investors in total: 1 institutional.

Investors in Choice

Choice has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NH Investment & Securities.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
NH Investment & Securities
-
–nhqv.com-
Premium access

Investor details for Choice

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Board of directors of Choice International Limited (Choice)

Choice International Limited is the primary company behind Choice. The board of Choice International Limited currently have 12 directors; the longest-serving is Kamal Poddar, appointed in 2008. 25 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Kamal Poddar
DIN 01518700
Managing Director23 Sep 200818 yrsChoice International Limited
Ajay Rajendra Kejriwal
DIN 03051841
Director29 May 201016 yrs 4 moChoice International Limited
Kanhaiya Lal Berwal
DIN 07535424
Director14 Jul 201610 yrs 3 moChoice International Limited
Ashok Kumar Thakur
DIN 07573726
Director14 Jul 201610 yrs 3 moChoice International Limited
Subodh Kumar Agrawal
DIN 00553916
Director02 Nov 20205 yrs 11 moChoice International Limited
Sandeep Singh Kumar
DIN 02814440
Director12 Feb 20215 yrs 8 moChoice International Limited
Arun Kumar Poddar
DIN 02819581
Director08 Feb 20224 yrs 8 moChoice International Limited
Suyash Sunil Patodia
DIN 09489670
Managing Director08 Feb 20224 yrs 8 moChoice International Limited
Vinita Sunil Patodia
DIN 06360364
Director24 May 20224 yrs 4 moChoice International Limited
Sobhag Jain
DIN 08770020
Director04 May 20233 yrs 5 moChoice International Limited
Raj Kumar
DIN 06627311
Director22 Oct 20241 yr 11 moChoice International Limited
Barnali Mukherjee
DIN 11063352
Director27 Mar 20266 moChoice International Limited

People of Choice

52 people are tracked at Choice (27 in leadership, 25 in team); the tracked headcount is 5,090.

NameRoleGroup
Satya Prakash
OwnerLeadership
Nitin
OwnerLeadership
Kamal Poddar
Managing DirectorLeadership
Suyash Sunil Patodia
Managing DirectorLeadership
Vinita Patodia
Board DirectorLeadership
Neha Jain
Chief Human Resources OfficerLeadership
Aman Bairagi
PartnerLeadership
Ajay Kejriwal
Executive DirectorLeadership
Hemlata Kamal Poddar
DirectorLeadership
Kanhaiya Lal Berwal
DirectorLeadership
Ca Rakesh Solanki
Vice PresidentLeadership
Amit Saini
Chief Risk Officer (cro)Leadership
Yadvendra Singh Rathore
National Business Head( MSME )Leadership
Shyam Maheshwari
Deputy Vice PresidentLeadership
Swapnali Jadhav
Chief Technology OfficerLeadership
Nikunj Saraf
Vice PresidentLeadership
Yogesh Jadhav
Group Chief Technology OfficerLeadership
Vishal Jain
Chief Risk Officer (cro)Leadership
Parmeshwar Tibrewala
Associate Vice President : MarketingLeadership
Amit Soni
Regional Business HeadLeadership

32 more people are available in the full profile.

Premium access

Complete people profiles for Choice

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

IPO & Listings of Choice

Choice is a publicly listed company on the NSE with ticker symbol CHOICEIN in India, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date08 Apr 2022
  • Listed onNSE: CHOICEIN
  • Listed entityChoice International Limited
  • Exchange sectorCommercial services
  • ISININE102B01014
  • Share price₹736.20 (+0.07% on the day) · 2026-10-14
  • Market capitalisation₹16,350 Cr
  • Price to earnings67.2
  • EPS (diluted, trailing year)₹10.95
  • Volume (last session)345,316

Financials of Choice

Exchange-reported figures of Choice International Limited, the listed company behind Choice (NSE: CHOICEIN).

Financial Highlights

FY 2025-26 · Consolidated
Revenue
₹1,119 Cr
+21.5% YoY
EBITDA
₹400 Cr
+35.4% YoY
Profit After Tax
₹218 Cr
+33.8% YoY
Net Worth
₹1,672 Cr
+62.7% YoY
Total Assets
₹2,760 Cr
+52.8% YoY
Total Debt
₹908 Cr
+33.6% YoY

Revenue vs Net Profit ₹ Cr

Margin trends

Financial summary ₹ Cr

MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Income statement
Revenue1,119921756393285176132
Revenue growth+21.5%+21.9%+92.3%+37.8%+62.5%+32.9%-
EBITDA40029522510791.6141.1238.77
EBITDA margin+35.8%+32.1%+29.7%+27.2%+32.1%+23.4%+29.3%
Profit before tax31622118181.9473.6322.8118.20
Net profit21816313160.0653.5716.7312.45
Net profit margin+19.5%+17.7%+17.3%+15.3%+18.8%+9.5%+9.4%
EPS (₹)11.238.156.566.0410.775.856.21
Balance sheet
Total assets2,7601,8071,127714637419360
Net worth1,6721,027631477410263213
Total debt908679455206219151143
Cash & bank51949138625213948.1850.98
Net working capital1,7251,051736477517322252
Cash flow
Cash from operations(267)(294)(153)138(51.75)(44.75)26.21
Cash from investing(277)(161)(13.21)(47.88)(98.67)15.0412.59
Cash from financing600449224(28.83)14622.63(15.08)
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue310307303274235253209247
Revenue growth (YoY)+32.0%+21.2%+44.9%+10.9%+16.9%---
Other income9.247.145.249.673.332.042.141.81
EBITDA10511611289.3183.4696.2559.5575.84
EBITDA margin+33.8%+37.7%+36.8%+32.5%+35.6%+38.0%+28.4%+30.7%
Depreciation6.4410.063.133.962.792.772.081.97
Interest27.6825.8921.4820.6021.1221.5816.3015.05
Profit before tax79.9286.6992.4074.4262.8873.9443.3160.63
Tax19.3218.8526.7717.9514.9320.4312.5714.19
Net profit60.6067.8465.6356.4747.9553.5130.7446.44
EPS (₹)2.703.023.072.692.342.621.522.28
MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Income statement
Revenue27.7024.9613.0412.9811.288.669.00
Revenue growth+11.0%+91.4%+0.5%+15.1%+30.3%-3.8%-
EBITDA10.0414.076.106.957.375.915.24
EBITDA margin+36.3%+56.4%+46.8%+53.5%+65.3%+68.2%+58.2%
Profit before tax7.3211.441.752.733.603.282.97
Net profit5.098.351.382.292.432.311.98
Net profit margin+18.4%+33.5%+10.6%+17.6%+21.5%+26.7%+22.0%
EPS (₹)0.240.420.070.230.490.810.99
Balance sheet
Total assets1,050515350344325235189
Net worth1,036501313303297201166
Total debt13.2713.8935.8939.9327.7033.9223.30
Cash & bank67.951.601.1331.820.290.093.22
Net working capital40312718.2243.6353.6139.8132.80
Cash flow
Cash from operations(201)(100)0.7647.745.8613.00(2.81)
Cash from investing(250)(49.41)(22.79)(24.47)(89.51)(57.90)(46.35)
Cash from financing517150(8.67)8.2783.9241.7746.34
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue11.549.657.603.876.585.276.375.81
Revenue growth (YoY)+75.4%+83.1%+19.3%-33.4%-6.0%---
Other income0.220.040.140.110.450.480.020.00
Total expenses4.724.235.294.074.073.322.862.42
EBITDA6.825.422.31(0.20)2.511.953.513.39
EBITDA margin+59.1%+56.2%+30.4%-5.2%+38.1%+37.0%+55.1%+58.3%
Depreciation0.320.330.310.300.300.130.120.12
Interest0.280.360.660.580.630.380.420.39
Profit before tax6.444.771.48(0.97)2.031.922.992.88
Tax1.951.190.80(0.23)0.470.701.090.67

Financial Statements

Figures in ₹ Cr; negatives in brackets. Updated 20 Oct 2026
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue310307303274235253209247
Revenue growth (YoY)+32.0%+21.2%+44.9%+10.9%+16.9%---
Other income9.247.145.249.673.332.042.141.81
EBITDA10511611289.3183.4696.2559.5575.84
EBITDA margin+33.8%+37.7%+36.8%+32.5%+35.6%+38.0%+28.4%+30.7%
Depreciation6.4410.063.133.962.792.772.081.97
Interest27.6825.8921.4820.6021.1221.5816.3015.05
Profit before tax79.9286.6992.4074.4262.8873.9443.3160.63
Tax19.3218.8526.7717.9514.9320.4312.5714.19
Net profit60.6067.8465.6356.4747.9553.5130.7446.44
EPS (₹)2.703.023.072.692.342.621.522.28
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Revenue1,119921756393285176132
Revenue growth+21.5%+21.9%+92.3%+37.8%+62.5%+32.9%-
Other income25.370.593.422.140.740.260.22
Total expenses71962653128619413493.36
Employee cost0.0027422110956.9541.9447.46
EBITDA40029522510791.6141.1238.77
EBITDA margin+35.8%+32.1%+29.7%+27.2%+32.1%+23.4%+29.3%
Depreciation19.958.506.604.803.383.093.46
Interest89.0966.1640.7122.0915.3415.4817.33
Profit before tax31622118181.9473.6322.8118.20
Tax78.5158.5949.9421.8820.036.105.77
Net profit21816313160.0653.5716.7312.45
Net profit margin+19.5%+17.7%+17.3%+15.3%+18.8%+9.5%+9.4%
EPS (₹)11.238.156.566.0410.775.856.21
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Equity & liabilities
Share capital22320019999.5149.7628.5720.00
Reserves & surplus1,449645423378360220168
Shareholders' funds (net worth)1,6721,027631477410263213
Minority interest15278.288.804.780.800.000.00
Secured loans87763344820517515081.49
Unsecured loans30.9246.787.440.3243.941.7161.47
Total debt908679455206219151143
Total liabilities2,7601,8071,127714637419360
Assets
Gross block454316182170128121120
Net block37326013412688.3585.5387.51
Capital work in progress30.215.486.895.020.380.170.14
Investments17858.8623.2011.0910.576.6219.59
Inventories23.8519.491.377.6323.708.7230.61
Sundry debtors43727518711681.6076.1391.04
Cash & bank balances51949138625213948.1850.98
Loans & advances1,5491,075836492608421214
Total current assets2,5281,8601,411867853554386
Total current liabilities803809675390336232135
Net working capital1,7251,051736477517322252
Total assets2,7601,8071,127714637419360
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Opening cash13914587.3325.6230.2537.3313.61
Net cash from operating activities(267)(294)(153)138(51.75)(44.75)26.21
Net cash from investing activities(277)(161)(13.21)(47.88)(98.67)15.0412.59
Net cash from financing activities600449224(28.83)14622.63(15.08)
Net change in cash55.65(6.28)57.7461.71(4.63)(7.08)23.72
Closing cash51949138625213948.1850.98
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Growth
Sales growth+21.5%+21.9%+92.3%+37.8%+62.5%+32.9%-
EBITDA growth+35.5%+31.5%+110.6%+16.5%+122.8%+6.1%-
PBT growth+43.0%+22.4%+120.6%+11.3%+222.8%+25.3%+48.6%
Net income growth+33.8%+24.3%+117.9%+12.1%+220.2%+34.4%-
Revenue CAGR (3Y)+41.7%+47.8%+62.7%+43.8%+33.1%+5.0%-0.4%
EBITDA CAGR (3Y)+55.4%+47.7%+76.1%+40.1%+37.1%+1.8%+8.7%
Profitability & leverage
Net income margin+21.3%+17.7%+17.3%+15.3%+18.8%+9.5%+9.4%
Return on capital employed-+20.8%+25.4%+16.5%+18.3%+11.0%+11.5%
Return on net worth-+20.7%+25.5%+15.0%+18.2%+8.5%+8.2%
Debt / equity-0.720.640.530.630.751.02
Long-term debt / equity-0.330.310.160.110.080.03
Interest cover23.4423.0618.6721.6817.3940.7049.08
Efficiency & per share
Fixed asset turnover-4.445.643.683.452.241.61
Inventory turnover-88.37168.7425.2317.648.943.95
Debtors turnover-3.995.014.013.632.101.68
EPS (₹)11.238.156.566.0410.775.856.21
Dividend per share (₹)0.000.000.000.000.000.000.00
Book value per share (₹)0.0040.1929.1343.7774.0272.4673.11
ParticularsJun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024Sep 2024
Revenue11.549.657.603.876.585.276.375.81
Revenue growth (YoY)+75.4%+83.1%+19.3%-33.4%-6.0%---
Other income0.220.040.140.110.450.480.020.00
Total expenses4.724.235.294.074.073.322.862.42
EBITDA6.825.422.31(0.20)2.511.953.513.39
EBITDA margin+59.1%+56.2%+30.4%-5.2%+38.1%+37.0%+55.1%+58.3%
Depreciation0.320.330.310.300.300.130.120.12
Interest0.280.360.660.580.630.380.420.39
Profit before tax6.444.771.48(0.97)2.031.922.992.88
Tax1.951.190.80(0.23)0.470.701.090.67
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Revenue27.7024.9613.0412.9811.288.669.00
Revenue growth+11.0%+91.4%+0.5%+15.1%+30.3%-3.8%-
Other income0.740.000.000.000.000.000.02
Total expenses17.6610.896.946.033.912.753.76
Employee cost0.005.523.332.221.250.830.78
EBITDA10.0414.076.106.957.375.915.24
EBITDA margin+36.3%+56.4%+46.8%+53.5%+65.3%+68.2%+58.2%
Depreciation1.240.470.480.520.630.710.74
Interest2.222.163.873.703.141.921.55
Profit before tax7.3211.441.752.733.603.282.97
Tax2.233.090.370.441.170.970.99
Net profit5.098.351.382.292.432.311.98
Net profit margin+18.4%+33.5%+10.6%+17.6%+21.5%+26.7%+22.0%
EPS (₹)0.240.420.070.230.490.810.99
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Equity & liabilities
Share capital22320019999.5149.7628.5720.00
Reserves & surplus813128114204247158121
Shareholders' funds (net worth)1,036501313303297201166
Secured loans13.2713.8935.8939.9327.7033.9213.74
Unsecured loans0.000.000.000.000.000.009.56
Total debt13.2713.8935.8939.9327.7033.9223.30
Total liabilities1,050515350344325235189
Assets
Gross block11811869.9169.7770.3470.0170.00
Net block10911061.9962.3362.7763.0763.78
Capital work in progress10.241.820.000.000.000.130.11
Investments52928027123921013488.83
Inventories0.000.000.000.000.000.000.00
Sundry debtors2.741.461.462.820.600.533.56
Cash & bank balances67.951.601.1331.820.290.093.22
Loans & advances33512616.4810.0853.4639.7526.88
Total current assets40612919.0744.7254.3540.3733.66
Total current liabilities3.082.130.851.090.740.560.86
Net working capital40312718.2243.6353.6139.8132.80
Total assets1,050515350344325235189
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Opening cash1.601.1331.820.280.023.155.97
Net cash from operating activities(201)(100)0.7647.745.8613.00(2.81)
Net cash from investing activities(250)(49.41)(22.79)(24.47)(89.51)(57.90)(46.35)
Net cash from financing activities517150(8.67)8.2783.9241.7746.34
Net change in cash66.340.47(30.69)31.540.26(3.13)(2.82)
Closing cash67.951.601.1331.820.290.093.22
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Growth
Sales growth+11.0%+91.4%+0.5%+15.1%+30.3%-3.8%-
EBITDA growth-28.6%+130.7%-12.2%-5.7%+24.7%+12.8%-
PBT growth-36.0%+553.7%-35.9%-24.2%+9.8%+10.4%+1250.0%
Net income growth-39.0%+505.1%-39.7%-5.8%+5.2%+16.7%-
Revenue CAGR (3Y)+28.8%+30.3%+14.6%+13.0%-4.3%-27.6%-24.6%
EBITDA CAGR (3Y)+13.0%+24.1%+1.1%+9.9%+4.2%-24.4%-15.2%
Profitability & leverage
Net income margin+18.4%+33.5%+10.6%+17.6%+21.5%+26.7%+22.0%
Return on capital employed-+3.5%+1.9%+2.2%+2.8%+3.1%+3.7%
Return on net worth-+2.3%+0.5%+0.9%+1.2%+1.6%+1.8%
Debt / equity-0.070.140.130.150.200.11
Long-term debt / equity-0.060.130.120.100.060.00
Interest cover25.2315.8868.8657.5446.5936.9234.44
Efficiency & per share
Fixed asset turnover-0.480.460.460.400.310.32
Inventory turnover-0.000.000.000.000.000.00
Debtors turnover-17.106.097.5919.964.233.64
EPS (₹)0.240.420.070.230.490.810.99
Dividend per share (₹)0.000.000.000.000.000.000.00
Book value per share (₹)0.0014.3213.6326.3151.2550.7449.48

Investments & Acquisitions by Choice

Choice has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Arete Capital, Arete Securities and Ayoleeza.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Ayoleeza
Engineering consultancy services in infrastructure sectors in India.
ayoleeza.com–2006Nov 2025••••
Arete Securities
Asset management and investment advisory services are provided.
aretesecurities.comMumbai, India1994Feb 2025••••
Arete Capital
Investment advisory and retirement fund solutions are provided.
aretecapital.co.inMumbai, India2000Feb 2025$4.15M
Escorts securities
Investment management services are provided to clients by Escorts Securities.
escortssecurities.comDelhi, India1996Apr 2021$1.75M
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Complete acquisition details for Choice

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

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Timeline of Choice

7 dated milestones of Choice across 34 years, from founding to its latest funding, stage changes and deals.

  1. Founded Choice is founded.
  2. Acquisition Acquires Escorts securities.
  3. IPO Lists on the stock exchange (IPO).
  4. Acquisition Acquires Arete Capital.
  5. Acquisition Acquires Arete Securities.
  6. Acquisition Acquires Ayoleeza.
  7. Funding First funding round of $94.2M.

Web traffic of Choice

The website of Choice (choiceindia.com) receives about 439K visits a month and ranks #103,839 among all websites worldwide, #6,519 in Investing.

  • Monthly visits
    439K

    ▲ 14% vs previous month

  • Unique visitors
    108.9K

    per month

  • Global rank
    #103,839

    among all websites

  • Category rank
    #6,519

    Finance · Investing

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nseindia.com
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screener.in
screener.in
97%
–#1,968–
Swastika Investmart
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93%
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••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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Top companies in Consumer and SME Loans

10 companies that operate in the same segment as Choice (Consumer and SME Loans), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Funding Circle
A peer-to-peer marketplace for business loans is operated and developed.
2010London, England, United KingdomUSD 372.67 MUSD 299.61 M860
Synchrony
Synchrony is engaged in providing credit cards and banking services.
1993Salem, United StatesUSD 25 MUSD 19.12 B20,000
Manappuram Finance
Consumer and SME loans are provided by Manappuram Finance.
1992Valapad, Kerala, IndiaUSD 39.98 MUSD 1.01 B51,650
Carro
Full-stack marketplace services for car ownership are provided.
2015Singapore, Singapore, SingaporeUSD 685.9 MUSD 806.83 M1,381
HomeFirst Finance
Affordable home loans are extended to low and middle-income groups.
2010Mumbai, Maharashtra, IndiaUSD 209.7 MUSD 203.79 M1,630
L & T Finance Holdings
Diversified lending services are provided as a non-banking financial institution.
1994Mumbai, Maharashtra, India–USD 1.9 B36,520
Bajaj Finserv
Financial solutions including loans and insurance are offered.
2007Pune, Maharashtra, India–USD 15.24 B126
Northern Arc Capital
Household and business loans are provided with risk management support.
2006Chennai, Tamil Nadu, IndiaUSD 283.47 MUSD 288.73 M1,100
IIFL Finance
Online gold, home, personal, and business loans are provided.
1995Mumbai, Maharashtra, India–USD 1.38 B38,720
axio
An online lending platform for point-of-sale financing is provided.
2013Bengaluru, Karnataka, IndiaUSD 205.92 MUSD 3.93 M499
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Related news about Choice

Choice Equity Broking Launches Trader Mode on Choice FinX, Bringing Advanced Execution Tools to Active Traders - The Wire
The Wire • 27 days ago
Choice Equity Broking Launches Trader Mode on Choice FinX for Active Traders
The Tribune • 27 days ago
Choice International: To Hold Meeting With Analysts And Investors On September 28
Exchange Update • 27 days ago
Korean Brokerages Expand Overseas, Attracting Foreign Investors for Growth
The Korea Times • 1 month ago
Choice International June-Quarter Consol Net Profit 553 Million Rupees
Reuters • 2 months ago
Top Gainers & Losers on 31 July: Bajaj Finance, Hyundai Motor, GAIL, Tata Motors, Redington among top gainers today
Mint • 2 months ago
South Korea’s NH Investment to pick up stake in Choice Equity Broking
VCCircle • 3 months ago
Choice International Posts March-Qtr Consol Net Profit 603.1 Million Rupees
Reuters • 6 months ago
Choice International Units Secure Projects With Aggregate Value Of 550 Million Rupees
Reuters • 7 months ago
Choice International Unit Declared Successful Resolution Applicant By COC Of Feedback Infra
Reuters • 8 months ago
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Frequently Asked Questions about Choice

Choice was founded in 1992 and raised its 1st funding round 34 years after it was founded.

Choice is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Choice has 5,090 employees.

The primary company behind Choice, Choice International Limited, reported revenue of ₹922 Cr for FY 2025, up 21% year on year.

Choice International Limited is recognized as a leading full-service stockbroker in India, established in 1992. The company is engaged in providing a wide range of financial services including stock trading, commodities, futures and options, IPOs, mutual funds, bonds, and insurance. Various sectors such as retail and institutional broking are served through an all-in-one investment platform. Innovative fintech solutions like Choice FinX are integrated with personalized expertise to support investment goals. Additionally, specialized advisory services for government entities, infrastructure projects, tax, and wealth management are offered to high-net-worth individuals and businesses.

Choice offers Choice FinX, Mutual Funds & IPOs, and StrikeX.

Yes, Choice is publicly traded on NSE under the ticker symbol CHOICEIN.

Choice has made 4 acquisitions, including Arete Capital, Arete Securities, and Ayoleeza.

Choice has 1 investor. Key investors include NH Investment & Securities.

Choice operates through Choice International Limited.

The legal entities of Choice currently have 14 directors, including Ajay Rajendra Kejriwal, Arun Kumar Poddar, Suyash Sunil Patodia and others.

Yes. Choice publishes Choice FinX - Demat Account and 1 more app, with over 1 million downloads.

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