About Choose My Fresh
Choose My Fresh is a Retail company based in Ernakulam (India) founded in 2022 by George Kochery. Online platform for ordering fresh vegetables, meat, fruits, and fast delivery. It operates on a D2C and B2C model. Its Indian entity Cee Yem Ef Agrotech Private Limited reported revenue of ₹2.2 Lakh. Choose My Fresh offers products and services including Delivery App, Fresh Vegetables, Meat Products, Thoran Kits, and Fruits. Its focus areas include Food and Agriculture Tech, Online Grocery, Multi Category and Ultra Fast Delivery. Its competitors include Bigbasket, Otipy and Ondoor; 3 of its 3 listed competitors have raised funding.
Company details
Choose My Fresh is an online grocery service based in Kochi, India, offering a wide range of fresh produce like vegetables, meat, fish, and poultry. They provide ozone-washed items and ready-to-cook kits for convenience, with fast delivery in about 120 minutes. The platform caters to local consumers seeking quality, fresh food through an easy app-based system, ensuring multiple quality checks.
- Headquarters Ernakulam, India
- Founders George Kochery
- SectorsRetail
- Email••••••••
- Website choosemyfresh.com
- Legal Name Cee Yem Ef Agrotech Private Limited
- Date of Incorporation 29 Nov, 2023
- Jurisdiction Ernakulam, Kerala, India
- Annual Revenue₹2.2 Lakh
FY 2025
- Net Loss-₹8.3 Lakh
FY 2025 · -379% margin
- EBITDA-₹8.3 Lakh
FY 2025 · -378% margin
Associated legal entities of Choose My Fresh
Choose My Fresh operates through Cee Yem Ef Agrotech Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cee Yem Ef Agrotech Private Limited CIN U47810KL2023PTC084809 | Active | 29 Nov 2023 | Ernakulam, Kerala | ₹0.0 Cr | 7 | View details |
Products & Services of Choose My Fresh
Choose My Fresh offers a comprehensive portfolio of products and services, including Delivery App, Fresh Vegetables, Meat Products, Thoran Kits, and Fruits.
App for ordering fresh groceries with fast delivery
Ozone-washed vegetables delivered fresh daily
Fresh meat and poultry for online purchase
Pre-packaged kits for easy vegetable preparations
Fresh fruits available for quick delivery
Apps and channels of Choose My Fresh
Choose My Fresh publishes 2 mobile apps with over 10K+ downloads.
Board of directors of Cee Yem Ef Agrotech Private Limited (Choose My Fresh)
Cee Yem Ef Agrotech Private Limited is the primary company behind Choose My Fresh. The board of Cee Yem Ef Agrotech Private Limited currently have 7 directors; the longest-serving is Sherin Kabeer, appointed in 2023. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sherin Kabeer DIN 10408830 | Managing Director | 29 Nov 2023 | 2 yrs 11 mo | Cee Yem Ef Agrotech Private Limited |
| Nevin Basheer Ebrahim DIN 10408831 | Director | 29 Nov 2023 | 2 yrs 11 mo | Cee Yem Ef Agrotech Private Limited |
| Saji Varghese DIN 01992383 | Director | 29 Nov 2023 | 2 yrs 11 mo | Cee Yem Ef Agrotech Private Limited |
| George Thomas DIN 07874961 | Director | 29 Nov 2023 | 2 yrs 11 mo | Cee Yem Ef Agrotech Private Limited |
| Shahana Muhammed Riyadh DIN 10885075 | Director | 31 Dec 2024 | 1 yr 10 mo | Cee Yem Ef Agrotech Private Limited |
| Revathy Sheela Jayaprakash DIN 10885086 | Director | 31 Dec 2024 | 1 yr 10 mo | Cee Yem Ef Agrotech Private Limited |
| Renjith Remanan DIN 10885106 | Director | 31 Dec 2024 | 1 yr 10 mo | Cee Yem Ef Agrotech Private Limited |
People of Choose My Fresh
1 people are tracked at Choose My Fresh (1 in leadership).
| Name | Role | Group |
|---|---|---|
George Kochery | Founder, Director | Leadership |
Complete people profiles for Choose My Fresh
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Choose My Fresh
Figures of Cee Yem Ef Agrotech Private Limited, the primary company behind Choose My Fresh, for FY 2025. Revenue was ₹2.2 Lakh. Net loss was -₹8.3 Lakh (-379% margin). EBITDA was -₹8.3 Lakh (-378% margin).
- ₹2.2 LakhRevenue · FY 2025
- -₹8.3 LakhNet loss · -379% margin
- -₹8.3 LakhEBITDA · -378% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Cee Yem Ef Agrotech Private Limited are on its company page.
Detailed financial statements for Choose My Fresh
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Choose My Fresh
Choose My Fresh has 3 listed competitors in our database, 3 of them funded. They include Bigbasket, Otipy and Ondoor.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bigbasket.com | 2011 | Bengaluru, India | $943.07M | 22,095 | Personal and household products are delivered via an e-commerce platform. | |
| otipy.com | 2020 | Gurugram, India | $44.2M | 87 | Grocery products are provided via an online digital storefront. | |
| ondoor.com | 2014 | Bhopal, India | $3.42M | 36 | Provider of online platform offering grocery, household items, cakes, and flowers |
Detailed competitors of Choose My Fresh
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Choose My Fresh
The website of Choose My Fresh (choosemyfresh.com) receives about 2.5K visits a month.
- Monthly visits2.5K
▲ 34.8% vs previous month
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Choose My Fresh (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
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Frequently Asked Questions about Choose My Fresh
Choose My Fresh was founded in 2022.
Choose My Fresh is headquartered in Ernakulam, India. It is registered at Ernakulam, Kerala, India.
The primary company behind Choose My Fresh, Cee Yem Ef Agrotech Private Limited, reported revenue of ₹2.2 Lakh for FY 2025.
Choose My Fresh is an online grocery service based in Kochi, India, offering a wide range of fresh produce like vegetables, meat, fish, and poultry. They provide ozone-washed items and ready-to-cook kits for convenience, with fast delivery in about 120 minutes. The platform caters to local consumers seeking quality, fresh food through an easy app-based system, ensuring multiple quality checks.
Choose My Fresh offers Delivery App, Fresh Vegetables, Meat Products, Thoran Kits, and Fruits.
Choose My Fresh operates through Cee Yem Ef Agrotech Private Limited.
The legal entities of Choose My Fresh currently have 7 directors, including Sherin Kabeer, Nevin Basheer Ebrahim, Saji Varghese and others.
Yes. Choose My Fresh publishes Choose My Fresh and 1 more app, with over 10,000 downloads.