CHOOSE

Edinburgh, United Kingdom Founded: 2019 • Age: 7 yrs Acquired By HP
Biodegradable plastic-free bottles are provided for various uses by CHOOSE.
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About CHOOSE

CHOOSE is a company based in Edinburgh (United Kingdom) founded in 2019 was acquired by HP in February 2022.. The company has 7 employees as of September 30, 2022. CHOOSE operates in a competitive market with competitors including Pulpex, Ocean Bottle, Garçon Wines, Chillys and Stay drenched, among others.

  • Headquarter Edinburgh, United Kingdom
  • Employees 7 as on 30 Sep, 2022
  • Sectors
    Industrial Goods & Manufacturing
    Consumer
  • Phone
    *********
  • Website
    *********
  • Legal Name Choose Water Limited
  • Date of Incorporation 29 Sep, 2015
  • Jurisdiction NEWCASTLE UPON TYNE, ENGLAND
Operational Areas
Industrial Goods & Manufacturing → Packaging & Supply Chain Solutions
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    7

    as on Sep 30, 2022

  • Acquired by
    HP

    (Feb 02, 2022)

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Funding Insights of CHOOSE

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in CHOOSE

CHOOSE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Hardware, software, and IT services are provided globally to businesses.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by CHOOSE

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - CHOOSE

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

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Employees
+
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Competitors of CHOOSE

CHOOSE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pulpex, Ocean Bottle, Garçon Wines, Chillys and Stay drenched, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Patented technology for renewable, recyclable fiber-based packaging is licensed.
domain founded_year HQ Location
Internet first brand offering bottles
domain founded_year HQ Location
Sustainable wine packaging products are provided by Garçon Wines.
domain founded_year HQ Location
Offers reusable water bottles, coffee cups, and accessories for everyday sustainability.
domain founded_year HQ Location
Provides eco-friendly bottles as a private label for home improvement needs.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Choose

Frequently Asked Questions about CHOOSE

When was CHOOSE founded?

CHOOSE was founded in 2019.

Where is CHOOSE located?

CHOOSE is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.

How many employees does CHOOSE have?

As of Sep 30, 2022, the latest employee count at CHOOSE is 7.

What does CHOOSE do?

CHOOSE was founded in 2019 and is based in Edinburgh, United Kingdom. Biodegradable bottles free of plastic are manufactured and supplied by the company within the sustainable packaging sector. These products are employed for multiple applications, including beverages and consumer goods. Operations emphasize eco-friendly alternatives to traditional packaging, with distribution handled through the domain choosepackaging.co.uk. The focus remains on reducing environmental impact via compostable materials.

Who are the top competitors of CHOOSE?

CHOOSE's top competitors include Ocean Bottle, Pulpex and Garçon Wines.

Who are CHOOSE's investors?

CHOOSE has 1 investor. Key investors include HP.

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