About CHOOSE
CHOOSE is an Industrial Goods & Manufacturing company based in Edinburgh (United Kingdom) founded in 2019, and was acquired by HP in February 2022. It operates as a biodegradable plastic-free bottles are provided for various uses by CHOOSE. It operates in the Industrial Goods & Manufacturing and Consumer sectors. The company has 7 employees. The company was acqui-hired. Its focus areas include Retail, Home Improvements, B2C Commerce and Kitchen Supplies. Its legal entity is CHOOSE WATER LIMITED. Its competitors include Pulpex, Ocean Bottle, Garçon Wines, Chillys and Stay drenched and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
CHOOSE was founded in 2019 and is based in Edinburgh, United Kingdom. Biodegradable bottles free of plastic are manufactured and supplied by the company within the sustainable packaging sector. These products are employed for multiple applications, including beverages and consumer goods. Operations emphasize eco-friendly alternatives to traditional packaging, with distribution handled through the domain choosepackaging.co.uk. The focus remains on reducing environmental impact via compostable materials.
- Headquarters Edinburgh, United Kingdom
- Employees 7
- Stage Acquired
- SectorsIndustrial Goods & ManufacturingConsumer
- Website choosepackaging.co.uk
- Acquired by HP (Feb 2022)
- Legal Name Choose Water Limited
- Date of Incorporation 29 Sep, 2015
- Jurisdiction NEWCASTLE UPON TYNE, ENGLAND
Investors in CHOOSE
CHOOSE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Hardware, software, and IT services are provided globally to businesses. | 1939 | hp.com | Palo Alto, United States |
Investor details for CHOOSE
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Timeline of CHOOSE
2 dated milestones of CHOOSE across 3 years, from founding to its latest funding, stage changes and deals.
- Founded CHOOSE is founded.
- Exit Acquired by HP.
Competitors of CHOOSE
CHOOSE has 8 listed competitors in our database, 2 of them funded. They include Pulpex, Ocean Bottle, Garçon Wines, Chillys and Stay drenched, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pulpex.com | 2019 | London, United Kingdom | $78.15M | – | Patented technology for renewable, recyclable fiber-based packaging is licensed. | |
| oceanbottle.co | 2018 | London, United Kingdom | – | 9 | Internet first brand offering bottles | |
| garconwines.com | 2015 | London, United Kingdom | $2M | 7 | Sustainable wine packaging products are provided by Garçon Wines. | |
| chillys.com | 2010 | London, United Kingdom | – | 19 | Offers reusable water bottles, coffee cups, and accessories for everyday sustainability. | |
| stay-drenched.co.uk | 2020 | London, United Kingdom | – | – | Provides eco-friendly bottles as a private label for home improvement needs. | |
| neuewater.com | 2022 | London, United Kingdom | – | – | An online platform offering eco-friendly water bottles. | |
| jbconline.co.uk | 2015 | Morden, United Kingdom | – | – | Online retailer of glass jars, bottles, caps, and packaging solutions. | |
| h2osqd.com | 2020 | Horley, United Kingdom | – | – | Operates a direct-to-consumer brand selling flat bottles for home improvement needs. |
Detailed competitors of CHOOSE
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Top companies in Packaging Equipment & Systems
10 companies that operate in the same segment as CHOOSE (Packaging Equipment & Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Packaging materials and supply-chain services are offered online to businesses. | 2005 | Gurugram, Haryana, India | USD 5.05 M | USD 10.95 M | 131 | |
SIG is recognized as a leading provider of sustainable packaging solutions. | 1853 | Neuhausen, Baden-wurttemberg, Germany | – | USD 3.84 B | 9,600 | |
Sustainable biodegradable materials are developed using mycelium technology. | 2007 | Albany, United States | USD 183.93 M | – | 106 | |
Thermal packaging for perishable goods is manufactured using sustainable materials. | 2013 | Richmond, Virginia, United States | USD 234.2 M | – | 205 | |
Biodegradable packaging materials are manufactured from crop stubble waste. | 2020 | Delhi, Delhi, India | USD 3.45 M | USD 45.41 K | 55 | |
Sustainable packaging solutions are delivered online for diverse industries. | 1997 | Atlanta, Georgia, United States | – | – | – | |
Fiber-based consumer packaging solutions are manufactured and distributed. | 1978 | Atlanta, Georgia, United States | – | USD 8.62 B | 23,000 | |
Provider of food processing and packaging equipment | 1951 | Pully, Vaud, Switzerland | USD 105.15 M | USD 471.99 M | 1,410 | |
Biodegradable and recyclable packaging solutions | 2010 | Hod Hasharon, Central District, Israel | USD 121.5 M | – | – | |
Provider of seaweed-derived alternatives to plastics for films, coatings, and paper | 2020 | Pune, Maharashtra, India | USD 4.9 M | USD 66.27 K | – |
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Related news about Choose
Complete news archive for CHOOSE
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Frequently Asked Questions about CHOOSE
CHOOSE was founded in 2019.
CHOOSE is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
CHOOSE has 7 employees.
CHOOSE was founded in 2019 and is based in Edinburgh, United Kingdom. Biodegradable bottles free of plastic are manufactured and supplied by the company within the sustainable packaging sector. These products are employed for multiple applications, including beverages and consumer goods. Operations emphasize eco-friendly alternatives to traditional packaging, with distribution handled through the domain choosepackaging.co.uk. The focus remains on reducing environmental impact via compostable materials.
CHOOSE's top competitors include Ocean Bottle, Pulpex and Garçon Wines.
CHOOSE has 1 investor. Key investors include HP.
CHOOSE operates through Choose Water Limited.
Yes. CHOOSE was acquired by HP in February 2022.

