About Chrysler
Chrysler is a company based in Auburn Hills (United States) founded in 1920 by Walter Chrysler was acquired by Fiat in January 2012. The company has 2,903 employees. Chrysler operates in a competitive market with competitors including Tesla, Kia, Waymo, Polestar and NIO, among others.
- Headquarter Auburn Hills, United States
- Employees 2,903
- Founders Walter Chrysler
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Phoneβ’β’β’β’ β’β’β’β’
- Website chrysler.com
- Social LinkedIn X Facebook
- Acquired by Fiat (Jan 2012)
- Latest Funding Round$30.78M (USD), Grant
Mar 2011
- InvestorsMercedes-Benz
& 3 more
- Employee Count2,903
- Acquired by
Funding Insights of Chrysler
- Total Rounds 3
- Last Round Grant β $30.78M
- First Round $30.78M
(Sep 2004)
- Investors Count 2
All 3 funding rounds of Chrysler with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in Chrysler
Chrysler has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Mercedes-Benz, Fiat and UAW.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Representative for automobile, aerospace, and agricultural implement workers. This organization negotiates contracts, advocates for worker rights, and provides resources to its members. It engages in political advocacy to advance worker interests and participates in collective bargaining processes to secure improved wages, benefits, and working conditions. The organization also offers educational and community service programs for its members and retirees. It supports organizing efforts to expand its membership and works to improve workplace safety and health standards. | 1935 | uaw.org | Detroit, United States | |
Scientific and technical information is managed and disseminated by OSTI.GOV. | – | osti.gov | Oak Ridge, United States | |
Mercedes-Benz is recognized for manufacturing luxury and electric vehicles. | 1926 | mercedes-benz.com | Stuttgart, Germany | |
Automobiles are manufactured and distributed globally by Fiat. | 1899 | fiat.com | Turin, Italy |
Investor details for Chrysler
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Chrysler
2 people are tracked at Chrysler (2 in leadership); the tracked headcount is 2,903.
| Name | Role | Group |
|---|---|---|
Walter Chrysler | Founder | Leadership |
Christine Feuell | CEO | Leadership |
Complete people profiles for Chrysler
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Timeline of Chrysler
5 dated milestones of Chrysler across 92 years, from founding to its latest funding, stage changes and deals.
- Founded Chrysler is founded.
- Exit Acquired by Mercedes-Benz.
- Funding First funding round of $30.8M.
- Funding Latest funding round, Grant, of $30.8M.
- Exit Acquired by Fiat.
Competitors of Chrysler
Chrysler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tesla, Kia, Waymo, Polestar and NIO, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tesla.com | 2003 | Austin, United States | $583.76M | 125,665 | Electric vehicles and solar energy products are manufactured. | |
| kia.com | 1994 | Irvine, United States | – | 52,871 | Motor vehicles and parts are manufactured, imported, distributed, and sold. | |
| waymo.com | 2009 | Mountain View, United States | $11.1B | 2,297 | Self-driving vehicle solutions are developed and deployed for transportation. | |
| polestar.com | 1996 | Gothenburg, Sweden | $550M | – | Electric vehicles are manufactured and developed by Polestar. | |
| nio.com | 2014 | Shanghai, China | $1.1B | 38,820 | AI-enabled electric vehicles and battery-swapping systems are developed by NIO. | |
| aurora.tech | 2017 | Mountain View, United States | $692.62M | 1,800 | AI and SaaS-based self-driving solutions for autonomous vehicles are provided. | |
| getcruise.com | 2013 | San Francisco, United States | $7.72B | 3,326 | SaaS-enabled hardware and software for autonomous vehicles are developed. | |
| vw.com | 1937 | Auburn Hills, United States | – | – | Passenger vehicles and financial advisory services are provided by Volkswagen. | |
| ford.com | 1903 | United States | – | 217 | Automobiles and commercial vehicles are manufactured by Ford. |
Detailed competitors of Chrysler
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Chrysler
The website of Chrysler (chrysler.com) receives about 2.7M visits a month and ranks #19,065 among all websites worldwide, #314 in Vehicles.
- Monthly visits2.7M
▼ 3.8% vs previous month
- Unique visitors819.7K
per month
- Global rank#19,065
among all websites
- Category rank#314
Vehicles · Vehicles
- Bounce rate29%
- Pages per visit4.3
- Average visit4 min 03 sec
- DevicesDesktop 48% Β· Mobile 52%
Websites whose visitors overlap most with Chrysler. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ramtrucks.com | 100% | 2.5M | #14,695 | View details | |
performanceinstituterc.com | performanceinstituterc.com | 95% | – | #761,916 | β |
| buick.com | 94% | 1M | #43,869 | View details | |
| dodge.com | 92% | 1.9M | #21,049 | View details | |
routeone.net | routeone.net | 90% | – | #49,255 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Chrysler
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Chrysler
Complete news archive for Chrysler
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Chrysler
10 companies that operate in the same segment as Chrysler (Automotive Manufacturing & Components), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of infotainment and audio solutions for multiple sectors | 1980 | Stamford, Connecticut, United States | – | – | – | |
Manufacturer of gas-powered construction equipment | 1919 | United States | – | USD 1.21 B | 5,230 | |
Electrical and electronic parts for automobiles are provided by SEDEMAC. | 2007 | Pune, Maharashtra, India | USD 26.22 M | USD 32.69 M | 415 | |
Manufacturer of forklifts, warehouse equipment and other industrial trucks | 2006 | Germany | USD 587.14 M | USD 13.28 B | 42,720 | |
Automobiles and related products are manufactured by Volvo Cars. | 1927 | Goteborg, Vastra Gotaland, Sweden | USD 1.07 B | USD 38.79 B | 42,600 | |
Motor vehicles and parts are manufactured, imported, distributed, and sold. | 1994 | Irvine, California, United States | – | USD 79.03 B | 35,750 | |
Automotive manufacturing company | 1916 | Munchen, Bayern, Germany | – | USD 156.8 B | – | |
Rechargeable batteries are distributed globally by BYD. | 1994 | Los Angeles, California, United States | – | – | 269 | |
Automotive vehicles including cars, trucks, and SUVs are manufactured. | 1957 | Plano, Texas, United States | – | – | – | |
Motorcycles are manufactured, along with parts, apparel, and financial services. | 1903 | Milwaukee, Wisconsin, United States | – | USD 4.47 B | 5,900 |
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Frequently Asked Questions about Chrysler
Chrysler was founded in 1920 and raised its 1st funding round 84 years after it was founded.
Chrysler is headquartered in Auburn Hills, United States. It is registered at Auburn Hills, Michigan, United States.
Chrysler has 2,903 employees.
Chrysler was founded in 1920 by Walter Chrysler and is headquartered in Auburn Hills, United States. Operations are centered in the automotive sector, where luxury cars are manufactured and distributed globally. The company focuses on vehicle engineering, assembly, and sales through dealership networks. Its portfolio includes sedans, SUVs, and performance models tailored for premium markets.
Chrysler has 4 investors. Key investors include Mercedes-Benz, Fiat, UAW, and OSTI.GOV.
Yes. Chrysler was acquired by Fiat in January 2012.
The website of Chrysler receives about 2.7 million visits a month and ranks #19,065 among all websites worldwide.

