About Cider
Cider is a Retail company based in Hong Kong (China) founded in 2020 by Fenco Lin, Yu Oppel, and Michael Wang. Apparel for women is provided by an internet-first brand. It operates on a Direct-to-Consumer (D2C) model. Cider has raised $140 million across 4 funding rounds from investors including DST Global Partners, Greenoaks and Andreessen Horowitz. The company has 216 employees. Cider was last valued at $1 billion in September 2021. Its chief executive, as recorded, is Michael Wang. Its website shopcider.com draws about 7.7 million monthly visits. Cider offers products and services including Women's Clothing, Accessories & Bags, and Shoes. Its focus areas include Fashion Retail and Women's Apparel.
Company details
Fashionable womens clothing is provided by Cider through an online store. A variety of apparel including dresses, curve collections, and trendy outfits are offered. Accessories, bags, and shoes are also included in the product range. Sustainable development is emphasized as part of the brands initiatives. Special offers and discounts are frequently promoted to attract customers in the retail fashion sector.
- Headquarters Hong Kong, China
- Employees 216
- Founders Fenco Lin, Yu Oppel, Michael Wang
- Stage Unicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website shopcider.com
- Social LinkedIn X
- Total Equity Funding$140M (USD)
in 4 rounds
- Latest Funding Round$130M (USD), Series B
Sep 2021
- InvestorsDST Global Partners
& 7 more
- Employee Count216
Products & Services of Cider
Cider offers a comprehensive portfolio of products and services, including Women's Clothing, Accessories & Bags, and Shoes.
Women's clothing is offered in various trendy styles.
Accessories and bags are provided for style enhancement.
Shoes are available to complement fashionable outfits.
Apps and channels of Cider
Cider publishes 1 mobile app with over 5M+ downloads.
Funding Insights of Cider
Cider has successfully raised a total of $140M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $130 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $140M
- Total Rounds 4
- Last Round Series B — $130M
- Investors Count 8
All 4 funding rounds of Cider with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $130M | Series B | $1B | DST Global, Greenoaks | – |
| May 2021 | Series A | – | DST Global, a16z | ||
| Sep 2020 | $10M | Seed | – | a16z, IDG Capital | |
| Jun 2020 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $1B | •••••••• |
Last known valuation $1B (Sep 2021). 8 investors in total: 8 institutional.
Investors in Cider
Cider has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include DST Global Partners, Greenoaks and Andreessen Horowitz.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment firm | dst-global.com | Menlo Park, United States | ||
Tech-enabled businesses are funded by Greenoaks venture capital firm. | greenoaks.com | San Francisco, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital firm | idgcapital.com | New York, United States | ||
Investment activities are conducted by Decent Capital. | decentcapital.com | Atherton, United States | ||
Venture capital firm focused on early-stage investments in technology sectors | chuxincapital.com | Beijing, China | ||
Investments in tech startups are made by Fengshui Capital. | fengshui.capital | |||
Tech focused VC firm investing in early stage companies in the US & China | freesvc.com | Beijing, China |
Investor details for Cider
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Cider
3 people are tracked at Cider (3 in leadership); the tracked headcount is 216.
| Name | Role | Group |
|---|---|---|
Fenco Lin | Co-Founder | Leadership |
Yu Oppel | Co-Founder | Leadership |
Michael Wang | Co-Founder & CEO | Leadership |
Complete people profiles for Cider
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Timeline of Cider
4 dated milestones of Cider across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Cider is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $130.0M.
- Milestone Reaches Unicorn status.
Web traffic of Cider
The website of Cider (shopcider.com) receives about 7.7M visits a month and ranks #5,377 among all websites worldwide, #224 in Fashion and Apparel.
- Monthly visits7.7M
▼ 8.1% vs previous month
- Unique visitors3.7M
per month
- Global rank#5,377
among all websites
- Category rank#224
Lifestyle · Fashion and Apparel
- Bounce rate44%
- Pages per visit5.4
- Average visit3 min 53 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Cider. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| asos.com | 100% | 58.3M | #475 | View details | |
| edikted.com | 98% | 2.7M | #13,301 | View details | |
rihoas.com | rihoas.com | 97% | #40,456 | – | |
| garageclothing.com | 95% | #15,221 | View details | ||
| urbanoutfitters.com | 93% | 22M | #1,572 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cider
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Verified entity values are shown only after access is granted.
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Related news about Cider
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Frequently Asked Questions about Cider
Cider was founded in 2020.
Cider is headquartered in Hong Kong, China. It is registered at Hong Kong, Hong Kong, China.
Michael Wang is the CEO of Cider, as recorded in our data. They have also founded this company.
Cider is a funded company, having raised a total of $140M across 4 funding rounds to date.
Cider has 216 employees.
Fashionable womens clothing is provided by Cider through an online store. A variety of apparel including dresses, curve collections, and trendy outfits are offered. Accessories, bags, and shoes are also included in the product range. Sustainable development is emphasized as part of the brands initiatives. Special offers and discounts are frequently promoted to attract customers in the retail fashion sector.
Cider offers Women's Clothing, Accessories & Bags, and Shoes.
Cider has 8 investors. Key investors include DST Global Partners, Greenoaks, Andreessen Horowitz, IDG Capital, and Decent Capital.
The valuation of Cider is $1B as of Sep 2021.
Yes. Cider publishes CIDER - Clothing & Fashion, with over 5 million downloads.
The website of Cider receives about 7.7 million visits a month and ranks #5,377 among all websites worldwide.