
About Circulor
Circulor is a company based in London (United Kingdom) founded in 2017. Circulor has raised $39 million across 4 funding rounds from investors including Volvo Cars, Jaguar Land Rover and Boeing. Circulor offers products and services including Circulor Platform, Battery Passports, and Emissions Reporting. Circulor operates in a competitive market with competitors including Trimble, FourKites, Amber Road, Shippeo and ScanTrust, among others.
- Headquarter London, United Kingdom
- SectorsIndustrial Goods & ManufacturingTransportation, Automotive & Logistics Technology Environment
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- Website circulor.com
- Social LinkedIn X
- Legal Name Circulor Ltd
- Date of Incorporation 16 Nov, 2017
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$39M (USD)
in 4 rounds
- Latest Funding Round$25M (USD), Series B
Jun 2022
- InvestorsVolvo Cars
& 15 more
Products & Services of Circulor
Circulor offers a comprehensive portfolio of products and services, including Circulor Platform, Battery Passports, and Emissions Reporting.
Tool for real-time supply chain monitoring and transparency
Digital solution for tracking battery lifecycle and compliance
System to measure and report environmental impact metrics
Funding Insights of Circulor
Circulor has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39M
- Total Rounds 4
- Last Round Series B β $25M
- Investors Count 16
All 4 funding rounds of Circulor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $25M | Series B | β | The Westly Group | |
| Jun 2021 | $14M | Series A | β | The Westly Group | |
| Dec 2020 | – | Seed | β | Jaguar Land Rover, InMotion Ventures | β |
| Jul 2020 | – | Seed | β | Volvo Cars |
16 investors in total: 16 institutional.
Investors in Circulor
Circulor has secured backing from 16 investors, including venture fund and institutional investors. Prominent investors backing the company include Volvo Cars, Jaguar Land Rover and Boeing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm | – | westlygroup.com | Menlo Park, United States | |
HG Ventures is focused on investing in sustainable technology companies. | – | hgventures.com | Indianapolis, United States | |
Debt investment & venture capital firm investing in seed & series A stage startups | 2016 | systemiq.earth | London, United Kingdom | |
Venture capital investments are made in innovative, future-oriented companies. | – | futurepositivecapital.com | - | |
Venture capital and startup studio firm focused on transportation tech companies | – | inmotionventures.com | London, United Kingdom | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | – | salesforceventures.com | San Francisco, United States | |
Tech focused VC firm investing in the UK | – | 24haymarket.com | London, United Kingdom | |
- | – | skyoceanrescue.com | - | |
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Early-stage climate tech founders are backed by Systemiq Capital. | – | systemiqcapital.earth | London, United Kingdom |
Investor details for Circulor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Circulor
21 people are tracked at Circulor (10 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Yue Jin Tay | VP, Product & VP, APAC | Leadership |
Andy Puleston | Director - People And Culture | Leadership |
Magda Rychlewska | COO | Leadership |
Doug Johnson-Poensgen | CEO & Co-Founder | Leadership |
Darryl Owen | Client Services Director | Leadership |
Delia Zanatta | VP Customer | Leadership |
Karolin Langfeldt | Director of Business Development | Leadership |
Bill Zierolf | Sales Director - North America | Leadership |
Luise Müller‑Hofstede | Business Development Director | Leadership |
Zi Han L. | Head Of Implementation - Traceability | Leadership |
Robin Sloane | Customer Success Manager | Team |
Cheng Wei C. | Implementation Engineer | Team |
Anne Atherton (nee Kessel) | Internal Communications & Employee Engagement Consultant | Team |
Babs Neilan | General Counsel | Team |
Vikram Cherukuri | Senior Consultant | Team |
Oscar Haynes Brown | Associate | Team |
KengBei Lean | Project Consultant | Team |
Jacqueline Falk | Office Manager & Human Resources Coordinator | Team |
Mira Patel | Agile Delivery Manager | Team |
Sofia Victoria | Software Tester | Team |
1 more people are available in the full profile.
Complete people profiles for Circulor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Circulor
3 dated milestones of Circulor across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Circulor is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $25.0M.
Competitors of Circulor
Circulor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trimble, FourKites, Amber Road, Shippeo and ScanTrust, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trimble.com | 1978 | Sunnyvale, United States | – | 12,700 | Cloud-based positioning solutions are offered for industrial sectors. | |
| fourkites.com | 2014 | Chicago, United States | $243.3M | 301 | AI and web-based visibility solutions for supply chains are developed. | |
| amberroad.com | 1990 | East Rutherford, United States | $69.12M | 315 | Cloud-based global trade management solutions are provided to enterprises. | |
| shippeo.com | 2013 | Paris, France | $137.88M | – | SaaS-based road freight transportation management platform for carriers and shippers | |
| scantrust.com | 2014 | Beijing, China | $5.53M | – | Copy-proof QR codes are provided for counterfeiting protection. | |
| orbcomm.com | 1993 | Rochelle Park, United States | $136M | 305 | M2M communication solutions for asset tracking and management are provided. | |
| roambee.com | 2014 | Santa Clara, United States | $26.25M | 92 | AI-enabled solutions for shipment monitoring and tracking are provided. | |
| everstream.ai | 2021 | San Marcos, United States | $74M | 28 | Supply chain risks are analyzed via AI and SaaS platforms. |
Detailed competitors of Circulor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Circulor
The website of Circulor (circulor.com) receives about 5.2K visits a month.
- Monthly visits5.2K
▼ 21.9% vs previous month
Latest news on Circulor
Complete news archive for Circulor
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Circulor
10 companies that operate in the same segment as Circulor (Physical Security & Surveillance), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Family and friends are connected through location-sharing mobile app. | 2008 | San Francisco, California, United States | USD 89.74 M | USD 489.48 M | 569 | |
Wireless home security systems are offered with cellular monitoring. | 2006 | Boston, Massachusetts, United States | USD 387 M | – | – | |
Enterprise video surveillance systems and platforms are developed. | 2016 | San Mateo, California, United States | USD 656.64 M | – | – | |
Wireless smart home security cameras and doorbells are provided. | 2009 | Boston, Massachusetts, United States | USD 40.07 M | – | – | |
Locations are identified and shared via unique three-word addresses. | 2013 | London, England, United Kingdom | USD 231.46 M | – | – | |
Provider of smart thermostats for commercial and residential applications | 2007 | Toronto, Ontario, Canada | USD 151.52 M | – | – | |
A personal safety network is provided for community protection. | 2017 | New York, New York, United States | USD 143.72 M | – | – |
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Frequently Asked Questions about Circulor
Circulor was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Circulor is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Circulor is a funded company, having raised a total of $39M across 4 funding rounds to date.
Circulor was founded in 2017 and is based in London, United Kingdom. AI and blockchain technologies are applied in traceability solutions for the supply chain sector, where components are monitored from extraction sites to finished products. Deliveries are secured, payments are handled, and raw material provenance is verified. Smart contracts are used to confirm chains of custody, ownership, and product origin, supporting industries reliant on material integrity.
Circulor offers Circulor Platform, Battery Passports, and Emissions Reporting.
Circulor has 16 investors. Key investors include Volvo Cars, Jaguar Land Rover, Boeing, BHP, and Plug and Play Tech Center.
Circulor operates through Circulor Ltd.
