About citizenM
citizenM is a company based in Voorschoten (Netherlands) founded in 2005 was acquired by Marriott International in April 2025. It operates as a Direct-to-Consumer (D2C), and Subscription Services. citizenM has raised $1.85 billion across 3 funding rounds from investors including Marriott Bonvoy, APG and KRC Capital. citizenM offers products and services including Hotel Accommodation and Meeting Rooms.
- Headquarter Voorschoten, Netherlands
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Sectors
Travel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Citizenm Paris Champs-Elysees Operations Sas
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.85 B (USD)
in 3 rounds
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Latest Funding Round
$514.41 M (USD), Debt – Conventional
Mar 15, 2023
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Investors
Marriott Bonvoy
& 3 more
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Employee Count
Employee Count
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Acquired by
Marriott International
(Apr 28, 2025)
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Products & Services of citizenM
citizenM offers a comprehensive portfolio of products and services, including Hotel Accommodation and Meeting Rooms. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Affordable luxury hotels are provided in prime locations.
Modern meeting spaces are offered for business needs.
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Leadership Team
162 people
Software Development Team
147 people
Sales and Marketing
136 people
Human Resources and Administration
95 people
Creative and Marketing Team
53 people
Operations Team
51 people
Product Management Team
46 people
Finance and Accounting
35 people
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Funding Insights of citizenM
citizenM has successfully raised a total of $1.85B across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $514.41 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $514.4M
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First Round
First Round
(27 Mar 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Debt – Conventional - citizenM | Valuation |
investors |
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| Nov, 2021 | Amount | Series E - citizenM | Valuation | APG , KRC Capital |
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| Mar, 2019 | Amount | Series D - citizenM | Valuation | GIC , KRC Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in citizenM
citizenM has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Marriott Bonvoy, APG and KRC Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multi-sector private equity investments are managed by KRC Capital.
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Founded Year | Domain | Location | |
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Sovereign wealth is managed and private equity investments are facilitated.
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Founded Year | Domain | Location | |
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Pension assets are managed for Dutch families and retirees.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by citizenM
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - citizenM
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Citizenm Comparisons
Competitors of citizenM
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about citizenM
When was citizenM founded?
citizenM was founded in 2005 and raised its 1st funding round 14 years after it was founded.
Where is citizenM located?
citizenM is headquartered in Voorschoten, Netherlands. It is registered at Voorschoten, South Holland, Netherlands.
Is citizenM a funded company?
citizenM is a funded company, having raised a total of $1.85B across 3 funding rounds to date. The company's 1st funding round was a Series D of $847.29M, raised on Mar 27, 2019.
What does citizenM do?
A chain of boutique hotels is operated by citizenM, focusing on affordable luxury in prime urban locations across Europe, America, and Asia. Modern accommodations and meeting spaces are provided for travelers and businesses. Innovative design and technology are integrated to enhance guest experiences in the hospitality sector.
What products or services does citizenM offer?
citizenM offers Hotel Accommodation and Meeting Rooms.
Who are citizenM's investors?
citizenM has 4 investors. Key investors include Marriott Bonvoy, APG, KRC Capital, and GIC.
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