About citizenM
citizenM is a company based in Voorschoten (Netherlands) founded in 2005 was acquired by Marriott International in April 2025. It operates as a Direct-to-Consumer (D2C) and Subscription Services. citizenM has raised $1.85 billion across 3 funding rounds from investors including Marriott Bonvoy, APG and KRC Capital. citizenM offers products and services including Hotel Accommodation and Meeting Rooms.
- Headquarter Voorschoten, Netherlands
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Email••••••••
- Phone•••• ••••
- Website citizenm.com
- Social LinkedIn X Facebook Instagram
- Acquired by Marriott International (Apr 2025)
- Legal Name Citizenm Paris Champs-Elysees Operations Sas
- Total Equity Funding$1.85 B (USD)
in 3 rounds
- Latest Funding Round$514.41 M (USD), Debt – Conventional
Mar 2023
- InvestorsMarriott Bonvoy
& 3 more
- Acquired byMarriott International
(Apr 2025)
Products & Services of citizenM
citizenM offers a comprehensive portfolio of products and services, including Hotel Accommodation and Meeting Rooms.
Affordable luxury hotels are provided in prime locations.
Modern meeting spaces are offered for business needs.
Apps and channels of citizenM
citizenM publishes 1 mobile app with over 100K+ downloads.
Funding Insights of citizenM
citizenM has successfully raised a total of $1.85B across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $514.41 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.8B
- Total Rounds 3
- Last Round Debt – Conventional — $514.4M
- First Round $847.3M
(Mar 2019)
- Investors Count 3
All 3 funding rounds of citizenM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $514.4M | Debt – Conventional | – | – | – |
| Nov 2021 | $1.0B | Series E | – | APG , KRC Capital | – |
| Mar 2019 | $847.3M | Series D | – | GIC , KRC Capital | – |
4 investors in total: 4 institutional.
Investors in citizenM
citizenM has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Marriott Bonvoy, APG and KRC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-sector private equity investments are managed by KRC Capital. | – | krccapital.com | Voorschoten, Netherlands | |
Sovereign wealth is managed and private equity investments are facilitated. | – | gic.com.sg | Singapore, Singapore | |
Pension assets are managed for Dutch families and retirees. | 2008 | apg.nl | Heerlen, Netherlands | |
Global hotel accommodations and vacation rentals are provided by Marriott Bonvoy. | 1927 | marriott.com | Bethesda, United States |
Investor details for citizenM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of citizenM
889 people are tracked at citizenM (532 in leadership, 10 in board & advisors, 347 in team).
| Name | Role | Group |
|---|---|---|
Ryan Marks | Senior Director Talent Acquisition Technology | Leadership |
Kelly O'Connell | Senior Director Human Resources Operations | Leadership |
Yoniel Milo | Director Of Safety & Security | Leadership |
Christie Divine | Director Of Human Resources | Leadership |
Tyler Dietz | Director Of Front Office Operations | Leadership |
Vu le | General Manager | Leadership |
Celsa Zamora | Human Resources Director | Leadership |
Scott Key | Managing Vice President, Global Internal Communications | Leadership |
Shannon Creado | Market Director Sales & Distribution - South Thailand And Cluster Director Of Sales & Marketing A | Leadership |
Harish Kumar | Director Of Rooms | Leadership |
Brian J. King | President, Caribbean & Latin America (CALA) | Leadership |
Tony Dias | Director Of Finance & Accounting | Leadership |
Michael Howe | Director Of Operations | Leadership |
Brian Thompson | Director - Business Planning And Partnership, Global Operations | Leadership |
Erika Alexander | Chief Global Officer, Global Operations | Leadership |
Pola Ebrahimi | Director Of MGP Technical Deployments | Leadership |
Joo Kong | Senior Manager, Associate Creative Director | Leadership |
Tricia Primrose | EVP, Global Chief Communications & Public Affairs Officer | Leadership |
Val Bauduin | Controller & Chief Accounting Officer | Leadership |
Tina Edmundson | President, Luxury | Leadership |
869 more people are available in the full profile.
Complete people profiles for citizenM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of citizenM
4 dated milestones of citizenM across 20 years, from founding to its latest funding, stage changes and deals.
- Founded citizenM is founded.
- Funding First funding round of $847.3M.
- Funding Latest funding round, Debt – Conventional, of $514.4M.
- Exit Acquired by Marriott International.
Web traffic of citizenM
The website of citizenM (citizenm.com) receives about 93.2K visits a month and ranks #314,048 among all websites worldwide, #9,299 in Accommodation and Hotels.
- Monthly visits93.2K
▼ 24.3% vs previous month
- Unique visitors57.3K
per month
- Global rank#314,048
among all websites
- Category rank#9,299
Travel and Tourism · Accommodation and Hotels
- Bounce rate41%
- Pages per visit2.3
- Average visit47 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with citizenM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| qbichotels.com | 100% | 3.7K | #5,200,628 | View details | |
| hyatt.com | 88% | 17M | #2,821 | View details | |
secure-hotel-tracker.com | secure-hotel-tracker.com | 87% | – | #39,462 | – |
| super.com | 83% | 14.7M | #3,057 | View details | |
trivago.deals | trivago.deals | 82% | – | #68,729 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for citizenM
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to citizenM
10 companies that operate in the same segment as citizenM (Hotels), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Global hotel accommodations and vacation rentals are provided by Marriott Bonvoy. | 1927 | Bethesda, Maryland, United States | – | USD 26.19 B | – | |
Hotels and resorts are operated globally in the hospitality sector. | 1919 | Mclean, Virginia, United States | – | USD 11.98 B | 181,000 | |
A global hotel company is operated with multiple brands. | 1997 | Buckingham, Buckinghamshire, United Kingdom | – | USD 5.19 B | 12,590 | |
A chain of hotels and resorts is operated. | 2002 | Delhi, Delhi, India | USD 128.72 M | USD 151.13 M | 8,560 | |
Independent hotel management software and solutions are provided. | 2016 | Singapore, Singapore | USD 21.6 M | USD 5.32 K | – | |
Mid-market hotel chain is operated in 29 Indian cities. | 2003 | Mumbai, Maharashtra, India | USD 76.27 M | USD 43.67 M | 1,083 | |
Online hotel booking platform | 2014 | Gurugram, Haryana, India | USD 71.89 M | USD 27.76 M | 541 | |
Tech-enabled services are provided for hotels and short-term rentals. | 2018 | Helsinki, Finland | USD 77.26 M | – | 82 | |
Hospitality and residential development projects are undertaken by Soho House. | 1995 | London, England, United Kingdom | USD 100 M | USD 1.17 M | 2,303 | |
A network of hotels and resorts is operated internationally. | 1909 | Minnetonka, Minnesota, United States | USD 2.44 M | – | – |
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Frequently Asked Questions about citizenM
citizenM was founded in 2005 and raised its 1st funding round 14 years after it was founded.
citizenM is headquartered in Voorschoten, Netherlands. It is registered at Voorschoten, South Holland, Netherlands.
citizenM is a funded company, having raised a total of $1.85B across 3 funding rounds to date. The company's 1st funding round was a Series D of $847.29M, raised on Mar 2019.
A chain of boutique hotels is operated by citizenM, focusing on affordable luxury in prime urban locations across Europe, America, and Asia. Modern accommodations and meeting spaces are provided for travelers and businesses. Innovative design and technology are integrated to enhance guest experiences in the hospitality sector.
citizenM offers Hotel Accommodation and Meeting Rooms.
citizenM has 4 investors. Key investors include Marriott Bonvoy, APG, KRC Capital, and GIC.
citizenM operates through Citizenm Paris Champs-Elysees Operations Sas.
Yes. citizenM was acquired by Marriott International in April 2025.
Yes. citizenM publishes citizenM | Booking Hotel Rooms, with over 100,000 downloads.