About CitrusAd
CitrusAd is a Media & Entertainment company based in Brisbane (Australia) founded in 2017, and was acquired by Publicis Groupe in July 2021. Self-serve advertising platform is provided for retailers needs. It operates on a Advertising Model and SaaS (Software-as-a-Service) model. CitrusAd has raised $4.47 million across 1 funding round from investors including Publicis Groupe and Moelis Australia. Its website citrusad.com draws about 53 thousand monthly visits. CitrusAd offers products and services including Sponsored Products, Banner Ads, and Off-site Advertising. Its focus areas include Technology, Advertising Technology and Retail Media.
Company details
CitrusAd is established as a leading retail media platform that integrates on-site and off-site advertising capabilities. The platform is designed to support retailers and advertisers by offering sponsored products, banner ads, and off-site reach across the open web. Solutions are provided to enhance sales both online and in-store through personalized and data-driven campaigns. The company operates in the technology sector, focusing on retail media with a self-serve, end-to-end platform underpinned by identity-led intelligence with over 300 million global privacy-protected IDs. CitrusAd is built by retail experts with a deep understanding of the retail industry, ensuring scalability and flexibility for business growth.
- Headquarters Brisbane, Australia
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website citrusad.com
- Social LinkedIn
- Acquired by Publicis Groupe (Jul 2021)
- Legal Name Citrusad
- Total Equity Funding$4.47M (USD)
in 1 rounds
- Latest Funding Round$4.47M (USD), Series A
Jun 2020
- InvestorsPublicis Groupe
& 1 more
- Acquired byPublicis Groupe
(Jul 2021)
Products & Services of CitrusAd
CitrusAd offers a comprehensive portfolio of products and services, including Sponsored Products, Banner Ads, and Off-site Advertising.
Sponsored ads are displayed at purchase points online.
Banner advertisements are placed on retail websites strategically.
Off-site ads reach customers across the open web.
Funding Insights of CitrusAd
CitrusAd has successfully raised a total of $4.47M through 1 strategic funding round. The most recent funding activity was a Series A round of $4.47 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.47M
- Total Rounds 1
- Last Round Series A — $4.47M
- First Round $4.47M
(Jun 2020)
- Investors Count 1
All 1 funding rounds of CitrusAd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $4.47M | Series A | – | Moelis Australia | – |
2 investors in total: 2 institutional.
Investors in CitrusAd
CitrusAd has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Publicis Groupe and Moelis Australia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate advisory services are provided in Australia. | 2009 | moelisaustralia.com | Sydney, Australia | |
Advertising, PR, branding, and strategy services are provided. | 1926 | publicisgroupe.com | Paris, France |
Investor details for CitrusAd
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CitrusAd
528 people are tracked at CitrusAd (308 in leadership, 14 in board & advisors, 206 in team).
| Name | Role | Group |
|---|---|---|
Bianca M. | Senior Director - Content & Tech // Global Business Development | Leadership |
Wendy Metura | Creative Talent Acquisition Partner | Leadership |
Joey M. | Associate Client Partner | Leadership |
Sheryl Favia | Senior Vice President, Compensation, Benefits & HR | Leadership |
Umair Siddiqui | Business Director - Strategy & Insights | Leadership |
Vaishali Ramakrishnan | Director - People And Culture | Leadership |
Guillermo Avila Barreneche | Director De Estrategia Para Región | Leadership |
Shazia Khan | Director Of Client Services - CJ (publicis Groupe) | Leadership |
Carla Serrano | Chief Strategy Officer, Publicis Groupe | Leadership |
Zsofia Komaromi | Regional Talent Transformation Partner, CEE | Leadership |
Manoj A. | Vice President, Strategy | Leadership |
Andrew Bruce | CEO, Publicis Groupe Canada & Publicis Communications U.S. West | Leadership |
Chetan Shetty | Managing Director | Leadership |
Brendan Moorcroft | Chief Engineering Solutions Officer | Leadership |
Jon Hendry | Global Business Director | Leadership |
Oden C. | EMEA Growth Director, Production | Leadership |
Loreene Sebbane | Executive Assistant To Global Commercial Chief Officer | Leadership |
Jennifer Lloyd | Finance & Commercial Director | Leadership |
Vero León | Regional Account Director | Leadership |
Rakesh Singh | Senior Vice President & Head Talent Acquisition | Leadership |
508 more people are available in the full profile.
Complete people profiles for CitrusAd
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of CitrusAd
3 dated milestones of CitrusAd across 4 years, from founding to its latest funding, stage changes and deals.
- Founded CitrusAd is founded.
- Funding First funding round of $4.5M.
- Exit Acquired by Publicis Groupe.
Web traffic of CitrusAd
The website of CitrusAd (citrusad.com) receives about 53K visits a month and ranks #647,573 among all websites worldwide, #1,372 in Online Marketing.
- Monthly visits53K
▲ 20.8% vs previous month
- Unique visitors17.9K
per month
- Global rank#647,573
among all websites
- Category rank#1,372
Business and Consumer Services · Online Marketing
- Bounce rate47%
- Pages per visit3.0
- Average visit2 min 15 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with CitrusAd. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adsct.com.au | 100% | 680.7K | #3,876,815 | View details | |
| publicisgroupe.com | 57% | 706.5K | #95,800 | View details | |
mntd.fr | mntd.fr | 57% | #1,436,154 | – | |
mi-3.com.au | mi-3.com.au | 57% | #537,800 | – |
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Related news about Citrusad
Complete news archive for CitrusAd
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- Older coverage
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Frequently Asked Questions about CitrusAd
CitrusAd was founded in 2017 and raised its 1st funding round 3 years after it was founded.
CitrusAd is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
CitrusAd is a funded company, having raised a total of $4.47M across 1 funding round to date. The company's 1st funding round was a Series A of $4.47M, raised on Jun 2020.
CitrusAd is established as a leading retail media platform that integrates on-site and off-site advertising capabilities. The platform is designed to support retailers and advertisers by offering sponsored products, banner ads, and off-site reach across the open web. Solutions are provided to enhance sales both online and in-store through personalized and data-driven campaigns. The company operates in the technology sector, focusing on retail media with a self-serve, end-to-end platform underpinned by identity-led intelligence with over 300 million global privacy-protected IDs. CitrusAd is built by retail experts with a deep understanding of the retail industry, ensuring scalability and flexibility for business growth.
CitrusAd offers Sponsored Products, Banner Ads, and Off-site Advertising.
CitrusAd has 2 investors. Key investors include Publicis Groupe, and Moelis Australia.
CitrusAd operates through Citrusad.
Yes. CitrusAd was acquired by Publicis Groupe in July 2021.