About City Unscripted
City Unscripted is a Travel & Hospitality company based in London (United Kingdom) founded in 2014 by Anna Persson, Nick Whitfield, and Yunna Takeuchi. Professional guides are booked via an online marketplace platform. It operates on a On-Demand Services and Two-Sided Marketplace model. City Unscripted has raised $1.81 million across 2 funding rounds from investors including WealthClub. Its chief executive, as recorded, is Nick Whitfield. Its website cityunscripted.com draws about 145 thousand monthly visits. City Unscripted offers products and services including Personalized City Tours, Local Food & Drink Tastings, and Trip Planning Video Call. Its focus areas include Consumer Services, Travel & Tourism and Guided Tours. Its legal entity is TRIPCONSUL LTD. Its competitors include Isango!, tourhub and Travel Curious; 2 of its 3 listed competitors have raised funding.
Company details
City Unscripted is engaged in offering tailored city tours and travel experiences across multiple global destinations. Services are designed around individual traveler interests, covering iconic sights, hidden gems, local food tastings, and cultural discoveries. Operating in sectors like travel and tourism, solutions include flexible full-day and half-day discoveries, neighborhood explorations, and pre-trip planning sessions with local hosts. Coverage spans cities in Asia, Europe, the Americas, and beyond, ensuring authentic and immersive experiences.
- Headquarters London, United Kingdom
- Founders Anna Persson, Nick Whitfield, Yunna Takeuchi
- SectorsTravel & Hospitality
- Website category Travel and Tourism
- Email••••••••
- Phone•••• ••••
- Website cityunscripted.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Tripconsul Ltd
- Date of Incorporation 17 Jul, 2014
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$1.81M (USD)
in 2 rounds
- Latest Funding Round$1.6M (USD), Seed
Nov 2018
- Investors
Products & Services of City Unscripted
City Unscripted offers a comprehensive portfolio of products and services, including Personalized City Tours, Local Food & Drink Tastings, and Trip Planning Video Call.
Customized city tours are offered with local hosts.
Local food experiences are curated by expert hosts.
Personalized trip planning is provided via video calls.
Apps and channels of City Unscripted
its YouTube channel City Unscripted has 128 subscribers and 30 videos.
Videos from City Unscripted
The most watched videos on City Unscripted's YouTube channel, City Unscripted (128 subscribers). Click a video to play it here.
More on City Unscripted.
Funding Insights of City Unscripted
City Unscripted has successfully raised a total of $1.81M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.6 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.81M
- Total Rounds 2
- Last Round Seed — $1.6M
- First Round $206,811
(Jan 2016)
- Investors Count 1
All 2 funding rounds of City Unscripted with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $1.6M | Seed | – | – | |
| Jan 2016 | $206,811 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in City Unscripted
City Unscripted has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include WealthClub.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers tax-efficient investments and portfolios for high net worth individuals. | 2016 | wealthclub.co.uk | Bristol, United Kingdom |
Investor details for City Unscripted
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People of City Unscripted
10 people are tracked at City Unscripted (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Anna Persson | Co-Founder & COO | Leadership |
Nick Whitfield | Co-Founder & CEO | Leadership |
Yunna Takeuchi | Co-Founder & CPO | Leadership |
Jonathan Mastellari | Tour Leader | Team |
Riccardo Pieri | Host | Team |
Jonathan Price | Tour Guide / Host (part-time) | Team |
Rhea Sarah D'Souza | Tour Guide | Team |
Tuğçe Dürmüş | Tour Guide | Team |
Angelia Tjen | Tour Guide | Team |
Gabriele Tabanelli | Global Host Manager | Team |
Complete people profiles for City Unscripted
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- Full employee list
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Timeline of City Unscripted
3 dated milestones of City Unscripted across 4 years, from founding to its latest funding, stage changes and deals.
- Founded City Unscripted is founded.
- Funding First funding round of $207K.
- Funding Latest funding round, Seed, of $1.6M.
Competitors of City Unscripted
City Unscripted has 3 listed competitors in our database, 2 of them funded. They include Isango!, tourhub and Travel Curious.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| isango.com | 2006 | London, United Kingdom | $8M | 2 | Travel activities are booked online via an e-commerce platform. | |
| tourhub.co | 2019 | Cardiff, United Kingdom | $1.21M | Online platform to book tours & activities for travelers | ||
| travelcurious.com | 2007 | London, United Kingdom | 7 | Customised tours are booked via an online platform for travelers. |
Detailed competitors of City Unscripted
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- Full competitor set
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Web traffic of City Unscripted
The website of City Unscripted (cityunscripted.com) receives about 144.5K visits a month and ranks #327,644 among all websites worldwide, #9,674 in Travel and Tourism.
- Monthly visits144.5K
▲ 19.9% vs previous month
- Unique visitors54.5K
per month
- Global rank#327,644
among all websites
- Category rank#9,674
Travel and Tourism · Travel and Tourism
- Bounce rate50%
- Pages per visit2.0
- Average visit46 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with City Unscripted. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
twowanderingsoles.com | twowanderingsoles.com | 100% | #299,915 | – | |
| tripadvisor.com | 98% | 97.7M | #493 | View details | |
theblondeabroad.com | theblondeabroad.com | 96% | #247,689 | – | |
insideosaka.com | insideosaka.com | 93% | #332,430 | – | |
thetravelpockets.com | thetravelpockets.com | 90% | #661,452 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for City Unscripted
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about City Unscripted
City Unscripted was founded in 2014 and raised its 1st funding round 2 years after it was founded.
City Unscripted is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Nick Whitfield is the CEO of City Unscripted, as recorded in our data. They have also founded this company.
City Unscripted is a funded company, having raised a total of $1.81M across 2 funding rounds to date. The company's 1st funding round was a Seed of $206.81K, raised on Jan 2016.
City Unscripted is engaged in offering tailored city tours and travel experiences across multiple global destinations. Services are designed around individual traveler interests, covering iconic sights, hidden gems, local food tastings, and cultural discoveries. Operating in sectors like travel and tourism, solutions include flexible full-day and half-day discoveries, neighborhood explorations, and pre-trip planning sessions with local hosts. Coverage spans cities in Asia, Europe, the Americas, and beyond, ensuring authentic and immersive experiences.
City Unscripted's top competitors include Isango!, Travel Curious and tourhub.
City Unscripted offers Personalized City Tours, Local Food & Drink Tastings, and Trip Planning Video Call.
City Unscripted has 1 investor. Key investors include WealthClub.
City Unscripted operates through Tripconsul Ltd.
The website of City Unscripted receives about 145 thousand visits a month and ranks #327,644 among all websites worldwide.