About CleverPet
CleverPet is a Consumer company based in San Diego (United States) founded in 2013 by Philip Meier. It operates as a provider of smart light and sound games for dogs. It operates in the Consumer and Technology sectors. CleverPet has raised $2.94 million across 5 funding rounds from investors including Qualcomm, Techstars and Ruvento Ventures. CleverPet offers products and services including CleverPet Hub and Color Match Game. Its focus areas include High Tech, Smart Homes, Home Appliances and Pet Feeders. Its legal entity is CLEVERPET, INC. Its competitors include Petnet, Dogness, Petzila, Petronics and PupPod and 2 more; 4 of its 7 listed competitors have raised funding.
Company details
CleverPet was founded in 2013 in San Diego, United States, focusing on pet technology. WiFi-connected consoles are utilized to engage dogs via light, sound, and touch interactions. Food is employed as motivation, while scientific methods are applied to challenge canine intelligence and tailor experiences to individual needs. Operations center on adaptive gameplay that promotes learning without human intervention.
- Total Equity Funding$2.94M (USD)
in 5 rounds
- Latest Funding Round$2.72M (USD), Series A
May 2021
- InvestorsQualcomm
& 4 more
Products & Services of CleverPet
CleverPet offers a comprehensive portfolio of products and services, including CleverPet Hub and Color Match Game.
Device for dogs to solve puzzles and earn rewards through interactive play.
Adaptive game that challenges dogs with color-based sequences for mental stimulation.
Apps and channels of CleverPet
its YouTube channel CleverPet has 1.14K subscribers and 30 videos.
Videos from CleverPet
The most watched videos on CleverPet's YouTube channel, CleverPet (1.14K subscribers). Click a video to play it here.
More on CleverPet.
Funding Insights of CleverPet
CleverPet has successfully raised a total of $2.94M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $2.72 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.94M
- Total Rounds 5
- Last Round Series A — $2.72M
- Investors Count 5
All 5 funding rounds of CleverPet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $2.72M | Series A | – | – | – |
| Jul 2016 | – | Seed | – | – | |
| Dec 2015 | $100,000 | Seed | – | – | |
| Jun 2015 | $120,000 | Seed | – | – | |
| Nov 2014 | – | Seed | – | EvoNexus | – |
5 investors in total: 5 institutional.
Investors in CleverPet
CleverPet has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Qualcomm, Techstars and Ruvento Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are supported through acceleration, incubation, and venture capital. | – | ruvento.com | Singapore, Singapore | |
Early-stage venture capital investments are provided by Asimov Ventures. | 2016 | asimovventures.com | New York City, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
12-18 month incubation programs are provided for startups in California. | – | evonexus.org | San Diego, United States | |
Provider of cloud and AI-based cellular communication ICs | 1985 | qualcomm.com | San Diego, United States |
Investor details for CleverPet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CleverPet
4 people are tracked at CleverPet (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Philip Meier | Co-Founder | Leadership |
Dr. Ben Cipollini | Chief Technology Officer | Leadership |
Leo Trottier | Founder and CEO | Leadership |
Sateesh Venkatesh | Research Manager | Team |
Complete people profiles for CleverPet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of CleverPet
3 dated milestones of CleverPet across 8 years, from founding to its latest funding, stage changes and deals.
- Founded CleverPet is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $2.7M.
Competitors of CleverPet
CleverPet has 7 listed competitors in our database, 4 of them funded. They include Petnet, Dogness, Petzila, Petronics and PupPod, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| petnet.io | 2012 | Los Angeles, United States | $21.12M | – | Robotic pet-feeding systems with sensors and algorithms are provided. | |
| dogness.com | 2003 | Dongguan, China | – | – | Pet dog activity tracking solutions are provided remotely. | |
| petzi.com | 2013 | San Francisco, United States | $15.17M | – | Pet monitoring and feeding device | |
| petronics.io | 2014 | Champaign, United States | – | – | Platform offering innovative robot-based toys for pets. | |
| puppod.com | 2014 | Seattle, United States | $1.3M | – | Smart toy connected with treat dispenser | |
| neaterfeeder.com | 2009 | Philadelphia, United States | $3.04M | – | Innovative pet feeder system | |
| fitdog.pet | 2019 | Santa Monica, United States | – | – | Smart pet IoT trackers and automatic food feeders are provided. |
Detailed competitors of CleverPet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CleverPet
The website of CleverPet (clever.pet) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 18.7% vs previous month
Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as CleverPet (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about CleverPet
CleverPet was founded in 2013 and raised its 1st funding round 1 year after it was founded.
CleverPet is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
CleverPet is a funded company, having raised a total of $2.94M across 5 funding rounds to date.
CleverPet was founded in 2013 in San Diego, United States, focusing on pet technology. WiFi-connected consoles are utilized to engage dogs via light, sound, and touch interactions. Food is employed as motivation, while scientific methods are applied to challenge canine intelligence and tailor experiences to individual needs. Operations center on adaptive gameplay that promotes learning without human intervention.
CleverPet offers CleverPet Hub and Color Match Game.
CleverPet has 5 investors. Key investors include Qualcomm, Techstars, Ruvento Ventures, Asimov Ventures, and EvoNexus.
CleverPet operates through Cleverpet, Inc..