About Code and Theory
Code and Theory is a company based in New York (United States) founded in 2001, and was acquired by The Stagwell Group in January 2016. Technology-driven digital experiences are designed and built for businesses. The company has 203 employees. Code and Theory has completed 2 acquisitions, including Kettle and Mediacurrent. Its website codeandtheory.com draws about 35 thousand monthly visits.
Company details
Provider of technology-driven digital experience solutions. This agency designs and builds digital products and platforms for businesses, focusing on end-to-end solutions that integrate creativity and technology. Services encompass data analysis, business consulting, technological transformation, platform development, and integrated marketing strategies. The agency aims to create digital experiences that meet evolving market demands and enhance client business outcomes.
- Headquarters New York, United States
- Employees 203
- Stage Acquired
- Website category Business and Consumer Services · Marketing and Advertising
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website codeandtheory.com
- Social LinkedIn X Facebook
- Acquired by The Stagwell Group (Jan 2016)
- InvestorsThe Stagwell Group
& 1 more
- Employee Count203
- Investments & AcquisitionsKettle
& 1 more
- Acquired by
Investors in Code and Theory
Code and Theory has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include The Stagwell Group and Downtown Partners Chicago.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital-first marketing and communications services for global brands and clients. | 2015 | stagwellgroup.com | ||
| downtownpartners.com |
Investor details for Code and Theory
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People of Code and Theory
16 people are tracked at Code and Theory (11 in leadership, 5 in team); the tracked headcount is 203.
| Name | Role | Group |
|---|---|---|
Dan Gardner | Co-founder, Executive Chairman | Leadership |
Minela Bjelevac | Sr. Director, People | Leadership |
Renee Miller Esq. | Chief Diversity, Equity And Inclusion Officer | Leadership |
Ben Kuncz | Director, Talent Acquisition | Leadership |
Pamela del Bene | Chief People Officer | Leadership |
Katie Yeskel Farrell | Head Of Talent Acquisition | Leadership |
Beth Starybrat | Director, Human Resources | Leadership |
Vince Quilici | Managing Director | Leadership |
Mel Jamero | Managing Director | Leadership |
Kaydia Ramsey | Office Manager | Executive Assistant To Executive Chairman And CEO | Leadership |
Cynthia de la Cruz | Associate Director Human Resources | Leadership |
Thomas Battistelli | Manager, Talent Acquisition | Team |
Fraince Aterrado | HR Assistant Manager | Team |
Maya Collins | Manager, Talent Acquisition | Team |
Efua Asmah | Human Resources Coordinator | Team |
Bethany Emerson | Human Resources Associate | Team |
Complete people profiles for Code and Theory
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Investments & Acquisitions by Code and Theory
Code and Theory has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Kettle and Mediacurrent.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Campaign management services to businesses | wearekettle.com | New York, United States | 2009 | Jan 2021 | β’β’β’β’ | |
Drupal development and open source services are provided. | mediacurrent.com | Alpharetta, United States | 2007 | Mar 2015 | β’β’β’β’ |
Complete acquisition details for Code and Theory
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Timeline of Code and Theory
5 dated milestones of Code and Theory across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Code and Theory is founded.
- Exit Acquired by Downtown Partners Chicago.
- Acquisition Acquires Mediacurrent.
- Exit Acquired by The Stagwell Group.
- Acquisition Acquires Kettle.
Web traffic of Code and Theory
The website of Code and Theory (codeandtheory.com) receives about 35.2K visits a month and ranks #816,228 among all websites worldwide, #3,608 in Marketing and Advertising.
- Monthly visits35.2K
▲ 5.2% vs previous month
- Unique visitors15K
per month
- Global rank#816,228
among all websites
- Category rank#3,608
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit2.5
- Average visit41 sec
- DevicesDesktop 56% Β· Mobile 44%
Websites whose visitors overlap most with Code and Theory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bigspaceship.com | 100% | View details | |||
firstborn.com | firstborn.com | 97% | β | ||
| theskepper.com | 75% | 3.2K | #4,761,281 | View details | |
| campaignlive.com | 70% | #352,004 | View details | ||
| cience.com | 70% | #479,581 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 14 similar websites and full traffic analytics for Code and Theory
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Related news about Code And Theory
Complete news archive for Code and Theory
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Frequently Asked Questions about Code and Theory
Code and Theory was founded in 2001.
Code and Theory is headquartered in New York, United States. It is registered at New York, New York, United States.
Code and Theory has 203 employees.
Provider of technology-driven digital experience solutions. This agency designs and builds digital products and platforms for businesses, focusing on end-to-end solutions that integrate creativity and technology. Services encompass data analysis, business consulting, technological transformation, platform development, and integrated marketing strategies. The agency aims to create digital experiences that meet evolving market demands and enhance client business outcomes.
Code and Theory has made 2 acquisitions, including Kettle, and Mediacurrent.
Code and Theory has 2 investors. Key investors include The Stagwell Group, and Downtown Partners Chicago.
Yes. Code and Theory was acquired by The Stagwell Group in January 2016.

