About Colonial Life
Colonial Life is a Financial Services company based in Columbia (United States) founded in 1937. It offers voluntary benefits including life, accident, and disability insurance for employees and individuals. It operates on a B2B and B2C model. Its website coloniallife.com draws about 681 thousand monthly visits. Colonial Life offers products and services including Disability Insurance, Life Insurance, Accident Insurance, Critical Illness Insurance, and Cancer Insurance. Its focus areas include Insurance, Personal Insurance, Individual Protection and Voluntary Benefits. Its legal entity is COLONIAL INSURANCE SERVICES LLC. Its competitors include John Hancock, Globe Life And Accident Insurance and Western & Southern Financial Group.
Company details
Colonial Life Accident Insurance Company delivers voluntary insurance products such as life, accident, disability, and critical illness coverage. Based in Columbia, SC, they provide enrollment solutions, benefits education, and HR tech tools like Gathr to simplify administration for employers and individuals. Their services focus on financial protection and support through personalized options, helping clients manage costs and access claims efficiently.
- Headquarters Columbia, United States
- SectorsFinancial Services
- Website category Finance · Insurance
- Website coloniallife.com
- Social LinkedIn X Facebook
- Legal Name Colonial Insurance Services Llc
Products & Services of Colonial Life
Colonial Life offers a comprehensive portfolio of products and services, including Disability Insurance, Life Insurance, Accident Insurance, Critical Illness Insurance, and Cancer Insurance.
Provides financial support for income loss due to disabilities.
Offers coverage for dependents in case of death.
Covers medical expenses from accidental injuries.
Pays lump sums for diagnosed critical illnesses.
Assists with costs related to cancer treatment and care.
Apps and channels of Colonial Life
Colonial Life publishes 1 mobile app with over 5K+ downloads.
People of Colonial Life
112 people are tracked at Colonial Life (14 in leadership, 98 in team).
| Name | Role | Group |
|---|---|---|
Allen Livingood | VP, Finance | Leadership |
Tom Dupuis | VP, Products | Leadership |
David E. Murphy | VP, Growth & Risk Operations | Leadership |
Tim Arnold | President & CEO | Leadership |
Michelle Mclaughlin White | Vice President, Marketing | Leadership |
Mitch Smith | President AMS Financial Management Services, And District General Agent Colonial Life | Leadership |
Alyssa Simmons | Director, Agent Success Programs | Leadership |
Paul Joseph Krouse | Director, Market Development - Gathr | Leadership |
Elizabeth Crisp | Director, Acquisition Services | Leadership |
Mark Sward | Vice President Of Sales, Southeast Region | Leadership |
Chris Kellar | Vice President Of Sales, Pacific Region | Leadership |
Ashley Minor | Senior Vice President Of Sales | Leadership |
Courtenay Williams | Public Sector Sales Director, East Coast | Leadership |
Meredith Potter | Director, Digital Transformation | Leadership |
Wendy Gibson | SVP, Client Success | Team |
Jake Kimsey | Territory Sales Manager | Team |
Thosha Hill | Business Specialist | Team |
Manuel Schaar | District General Agent | Team |
Sannya Fang-Urista | Agency Development Manager | Team |
Monica G Servin | Agency Development Manager | Team |
92 more people are available in the full profile.
Complete people profiles for Colonial Life
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Competitors of Colonial Life
Colonial Life has 3 listed competitors in our database. They include John Hancock, Globe Life And Accident Insurance and Western & Southern Financial Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| johnhancock.com | 1996 | Boston, United States | Offers life insurance products, investment advice, and retirement planning for individuals and businesses. | |||
| globelifeinsurance.com | 1900 | Oklahoma, United States | Life and accident insurance policies are provided by the company. | |||
| westernsouthern.com | 1888 | Cincinnati, United States | 3,692 | Life insurance, investments, and retirement solutions are provided to clients. |
Detailed competitors of Colonial Life
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Colonial Life
The website of Colonial Life (coloniallife.com) receives about 680.7K visits a month and ranks #62,488 among all websites worldwide, #3,938 in Insurance.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors130.9K
per month
- Global rank#62,488
among all websites
- Category rank#3,938
Finance · Insurance
- Bounce rate16%
- Pages per visit11.6
- Average visit8 min 18 sec
- DevicesDesktop 69% · Mobile 31%
Websites whose visitors overlap most with Colonial Life. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Colonial Life
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Providers
3 companies that operate in the same segment as Colonial Life (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Related news about Colonial Life
Complete news archive for Colonial Life
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Colonial Life
Colonial Life was founded in 1937.
Colonial Life is headquartered in Columbia, United States.
Colonial Life Accident Insurance Company delivers voluntary insurance products such as life, accident, disability, and critical illness coverage. Based in Columbia, SC, they provide enrollment solutions, benefits education, and HR tech tools like Gathr to simplify administration for employers and individuals. Their services focus on financial protection and support through personalized options, helping clients manage costs and access claims efficiently.
Colonial Life's top competitors include Globe Life And Accident Insurance, Western & Southern Financial Group and John Hancock.
Colonial Life offers Disability Insurance, Life Insurance, Accident Insurance, Critical Illness Insurance, and Cancer Insurance.
Colonial Life operates through Colonial Insurance Services Llc.
Yes. Colonial Life publishes Agent Assist, with over 5,000 downloads.
The website of Colonial Life receives about 681 thousand visits a month and ranks #62,488 among all websites worldwide.