About Colorful Standard
Colorful Standard is a Retail company based in Copenhagen (Denmark) founded in 2017. Colorful Standard was founded in 2017 in Copenhagen, Denmark. Its website colorfulstandard.com draws about 461 thousand monthly visits. Colorful Standard offers products and services including T-Shirts ORGANIC, Hoodies ORGANIC, Sweatpants RECYCLED, Beanies ORGANIC, and Tote Bags ORGANIC & RECYCLED. Its focus areas include Consumer Goods, Apparel Brands, Party Wear and Multi Category.
Company details
Colorful Standard was established in 2017 as a fashion company based in Copenhagen, Denmark. Operations are centered on the design and production of sustainable apparel, including basics like sweatshirts and t-shirts in vibrant colors. The brand emphasizes ethical manufacturing practices and high-quality materials sourced responsibly. Products are distributed through an online platform and select retail partners across Europe and beyond, with a focus on minimalist, durable clothing for everyday use.
- Headquarters Copenhagen, Denmark
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website colorfulstandard.com/en-us
- Social Facebook Instagram YouTube
- Investors
Products & Services of Colorful Standard
Colorful Standard offers a comprehensive portfolio of products and services, including T-Shirts ORGANIC, Hoodies ORGANIC, Sweatpants RECYCLED, Beanies ORGANIC, and Tote Bags ORGANIC & RECYCLED.
Basic organic cotton t-shirts for everyday wear.
Warm hoodies made from sustainable organic fabrics.
Comfortable recycled material pants for active use.
Organic wool beanies for cold weather protection.
Eco-friendly bags made from organic and recycled materials.
Stretchy recycled leggings for fitness activities.
Apps and channels of Colorful Standard
its YouTube channel Colorful Standard has 625 subscribers and 5 videos.
Videos from Colorful Standard
The most watched videos on Colorful Standard's YouTube channel, Colorful Standard (625 subscribers). Click a video to play it here.
More on Colorful Standard.
Funding Insights of Colorful Standard
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Colorful Standard with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Colorful Standard
Colorful Standard has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ABN AMRO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ABN AMRO is recognized as a leading Dutch bank offering financial services. | abnamro.nl | Netherlands |
Investor details for Colorful Standard
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Colorful Standard
6 people are tracked at Colorful Standard (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Gorm Eichenberger | Group CFO | Leadership |
Tue Deleuran | CEO, Founder & Owner | Leadership |
Rasmus Skovhus Kjær | Global Marketing Director | Leadership |
Niki Bernard | E-commerce & Digital Marketing Manager @ Innovation | Team |
Jeanette Gad Danielsen | Finance Manager | Team |
Patrick Will | Content Creator | Team |
Complete people profiles for Colorful Standard
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Colorful Standard
2 dated milestones of Colorful Standard across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Colorful Standard is founded.
- Funding First funding round.
Web traffic of Colorful Standard
The website of Colorful Standard (colorfulstandard.com) receives about 460.7K visits a month and ranks #84,459 among all websites worldwide, #4,280 in Fashion and Apparel.
- Monthly visits460.7K
▲ 14.8% vs previous month
- Unique visitors166.5K
per month
- Global rank#84,459
among all websites
- Category rank#4,280
Lifestyle · Fashion and Apparel
- Bounce rate33%
- Pages per visit6.3
- Average visit2 min 24 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Colorful Standard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wedressfair.fr | 86% | 301.7K | #119,354 | View details | |
| cdlp.com | 86% | 165.8K | #229,346 | View details | |
| thelagaadi.com | 49% | 34.1K | #862,565 | View details |
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Related news about Colorful Standard
Complete news archive for Colorful Standard
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- Older coverage
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Frequently Asked Questions about Colorful Standard
Colorful Standard was founded in 2017 and raised its 1st funding round 6 years after it was founded.
Colorful Standard is headquartered in Copenhagen, Denmark.
Colorful Standard was established in 2017 as a fashion company based in Copenhagen, Denmark. Operations are centered on the design and production of sustainable apparel, including basics like sweatshirts and t-shirts in vibrant colors. The brand emphasizes ethical manufacturing practices and high-quality materials sourced responsibly. Products are distributed through an online platform and select retail partners across Europe and beyond, with a focus on minimalist, durable clothing for everyday use.
Colorful Standard offers T-Shirts ORGANIC, Hoodies ORGANIC, Sweatpants RECYCLED, Beanies ORGANIC, and 2 more products and services.
Colorful Standard has 1 investor. Key investors include ABN AMRO.
The website of Colorful Standard receives about 461 thousand visits a month and ranks #84,459 among all websites worldwide.