About ColorWow
ColorWow is a Consumer company based in Wilton (United States) founded in 2012, and was acquired by L'Oréal in June 2025. Brand of hair care products. ColorWow has raised $76.9 million across 1 funding round from investors including L'Oréal, Innovation Works and IDG Capital. Its chief executive, as recorded, is gail federici. Its website colorwowhair.com draws about 531 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Multi-Category. Its competitors include Revela, Vegamour and Redken; 2 of its 3 listed competitors have raised funding.
Company details
Color Wow was established in 2012 in Wilton, United States, as a brand focused on hair care within the beauty sector. Products including shampoos, conditioners, and toners are distributed through an online store and partnered retailers. Operations extend to the UK, US, and Australia, with the brand integrated into Federici Brands. Leadership is provided by CEO Gail Federici.
Apps and channels of ColorWow
its YouTube channel Color Wow Hair has 31.5K subscribers and 30 videos.
Videos from ColorWow
The most watched videos on ColorWow's YouTube channel, Color Wow Hair (31.5K subscribers). Click a video to play it here.
More on Color Wow Hair.
Funding Insights of ColorWow
ColorWow has successfully raised a total of $76.9M through 1 strategic funding round. The most recent funding activity was a Series A round of $76.9 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $76.9M
- Total Rounds 1
- Last Round Series A — $76.9M
- First Round $76.9M
(Mar 2021)
- Investors Count 4
All 1 funding rounds of ColorWow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $76.9M | Series A | – | Chuangxin Innovation Works |
5 investors in total: 5 institutional.
Investors in ColorWow
ColorWow has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include L'Oréal, Innovation Works and IDG Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovation Works is engaged in venture capital for technology startups. | chuangxin.com | Beijing, China | ||
Venture capital firm | idgcapital.com | New York, United States | ||
| zuig.cn | ||||
| langligelang.site | ||||
Internet first brand of skin & hair care, and makeup products for men and women | 1909 | loreal.com | Clichy, France |
Investor details for ColorWow
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People of ColorWow
1 people are tracked at ColorWow (1 in leadership).
| Name | Role | Group |
|---|---|---|
gail federici | CEO | Leadership |
Complete people profiles for ColorWow
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Timeline of ColorWow
3 dated milestones of ColorWow across 13 years, from founding to its latest funding, stage changes and deals.
- Founded ColorWow is founded.
- Funding First funding round of $76.9M.
- Exit Acquired by L'Oréal.
Competitors of ColorWow
ColorWow has 3 listed competitors in our database, 2 of them funded. They include Revela, Vegamour and Redken.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | Natural hair care products are offered via an internet-first brand. | ||
| redken.com | 1960 | New York, United States | Brand and manufacturer specializing in protein-based hair care products. |
Detailed competitors of ColorWow
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Web traffic of ColorWow
The website of ColorWow (colorwowhair.com) receives about 531K visits a month and ranks #89,392 among all websites worldwide, #4,535 in Beauty and Cosmetics.
- Monthly visits531K
▼ 8.6% vs previous month
- Unique visitors272.9K
per month
- Global rank#89,392
among all websites
- Category rank#4,535
Lifestyle · Beauty and Cosmetics
- Bounce rate54%
- Pages per visit2.5
- Average visit1 min 10 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with ColorWow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| sephora.com | 76% | 54.5M | #494 | View details | |
hbbeautybar.com | hbbeautybar.com | 69% | #593,579 | – | |
bouncecurl.com | bouncecurl.com | 68% | #142,334 | – | |
| rahua.com | 67% | #459,580 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ColorWow
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- 40 similar websites
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as ColorWow (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Colorwow
Complete news archive for ColorWow
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Frequently Asked Questions about ColorWow
ColorWow was founded in 2012 and raised its 1st funding round 9 years after it was founded.
ColorWow is headquartered in Wilton, United States.
gail federici is the CEO of ColorWow, as recorded in our data.
ColorWow is a funded company, having raised a total of $76.9M across 1 funding round to date. The company's 1st funding round was a Series A of $76.9M, raised on Mar 2021.
Color Wow was established in 2012 in Wilton, United States, as a brand focused on hair care within the beauty sector. Products including shampoos, conditioners, and toners are distributed through an online store and partnered retailers. Operations extend to the UK, US, and Australia, with the brand integrated into Federici Brands. Leadership is provided by CEO Gail Federici.
ColorWow has 5 investors. Key investors include L'Oréal, Innovation Works, IDG Capital, Zhejiang Private Enterprise United Investment, and Langligelang.site.
Yes. ColorWow was acquired by L'Oréal in June 2025.
The website of ColorWow receives about 531 thousand visits a month and ranks #89,392 among all websites worldwide.