About Conversio
Conversio is a Technology company based in London (United Kingdom) founded in 2014, and was acquired by CM Group in October 2019. SaaS marketing suite is provided for eCommerce operations. It operates in the Technology and Retail sectors. Conversio has raised $1 million across 2 funding rounds from investors including Matt Mullenweg, Joel Gascoigne and Vinny Lingham. The company has 6 employees. Conversio offers products and services including CRO Services and A/B Testing. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is CONVERSIO LTD.
Company details
Conversio was established in 2014 in London, United Kingdom, as a cloud-based platform serving the eCommerce sector. An integrated dashboard is maintained, encompassing on-site recommendations, product search functionality, email retargeting, receipts and newsletters handling, and reviews with feedback management. Compatibility is ensured with shopping carts including Shopify and BigCommerce, supporting streamlined marketing processes for online retailers.
- Headquarters London, United Kingdom
- Employees 6
- Stage Acquired
- SectorsTechnologyRetail
- Email••••••••
- Website conversio.com
- Social LinkedIn X Facebook
- Acquired by CM Group (Oct 2019)
- Legal Name Conversio Ltd.
- Date of Incorporation 09 Feb, 2015
- Jurisdiction LONDON, ENGLAND
Products & Services of Conversio
Conversio offers a comprehensive portfolio of products and services, including CRO Services and A/B Testing.
Provides data analysis and optimization for digital properties
Conducts tests to improve user interactions and conversions
Funding Insights of Conversio
Conversio has successfully raised a total of $1M across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $500 thousand completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 2
- Last Round Angel Round — $500,000
- First Round $500,000
(May 2015)
- Investors Count 5
All 2 funding rounds of Conversio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $500,000 | Angel Round | – | – | |
| May 2015 | $500,000 | Angel Round | – | – | – |
6 investors in total: 1 institutional and 5 angel.
Investors in Conversio
Conversio has secured backing from 6 investors, including angel investors. Prominent investors backing the company include Matt Mullenweg, Joel Gascoigne and Vinny Lingham.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MM Matt Mullenweg | Founder of WordPress, Automattic CEO, active angel investor in tech startups | unknown_68f760bab11544ee8 | ||
JG Joel Gascoigne | Co-founder & CEO of Buffer, active angel investor in tech startups | unknown_82f027180c704b56b | ||
VL Vinny Lingham | South African entrepreneur, angel investor, and blockchain expert based in the US. | unknown_d0ec067bc5a84af89 | ||
CT Collis Taeed | Australian entrepreneur, angel investor, co-founder of Envato, active in tech startups | unknown_95aed1be59594110b | ||
CT Cyan Taeed | Co-founder of Envato, active angel investor in tech startups. | unknown_0f59b87f98d54274b | ||
Marigold is recognized for creating customer loyalty through marketing solutions. | 1998 | cmgroup.com | Nashville, United States |
Investor details for Conversio
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Conversio
4 dated milestones of Conversio across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Conversio is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Angel Round, of $500K.
- Exit Acquired by CM Group.
Web traffic of Conversio
The website of Conversio (conversio.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▲ 36.8% vs previous month
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Frequently Asked Questions about Conversio
Conversio was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Conversio is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Conversio is a funded company, having raised a total of $1M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on May 2015.
Conversio has 6 employees.
Conversio was established in 2014 in London, United Kingdom, as a cloud-based platform serving the eCommerce sector. An integrated dashboard is maintained, encompassing on-site recommendations, product search functionality, email retargeting, receipts and newsletters handling, and reviews with feedback management. Compatibility is ensured with shopping carts including Shopify and BigCommerce, supporting streamlined marketing processes for online retailers.
Conversio offers CRO Services and A/B Testing.
Conversio has 6 investors. Key investors include Matt Mullenweg, Joel Gascoigne, Vinny Lingham, Collis Taeed, and Cyan Taeed.
Conversio operates through Conversio Ltd..
Yes. Conversio was acquired by CM Group in October 2019.