About Conversion
Conversion is a company based in Cholsey (United Kingdom) founded in 2007 by Stephen Pavlovich was acquired by Sideshow in August 2020. Conversion offers products and services including CRO Services, Personalization, Product Experimentation, and UX Research.
- Headquarter Cholsey, United Kingdom
- Founders Stephen Pavlovich
- SectorsBusiness Services
- Website category Business and Consumer Services · Online Marketing
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website conversion.com
- Social LinkedIn X Facebook Instagram
- Acquired by Sideshow (Aug 2020)
- Legal Name Conversion Factory Ltd.
- Date of Incorporation 21 Mar, 2007
- Jurisdiction BOURNEMOUTH, ENGLAND
- Investors
- Acquired bySideshow
(Aug 2020)
Products & Services of Conversion
Conversion offers a comprehensive portfolio of products and services, including CRO Services, Personalization, Product Experimentation, and UX Research.
Improves website conversion rates through A/B testing and data analysis.
Targets user segments for higher engagement and returns.
Tests product strategies to optimize revenue and user experience.
Conducts research to uncover visitor behaviors and improve sites.
Investors in Conversion
Conversion has secured backing from 1 investor. Prominent investors backing the company include Sideshow Agency.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Content marketing services are provided by Sideshow. | 2010 | sideshowagency.com | London, United Kingdom |
Investor details for Conversion
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Conversion
8 people are tracked at Conversion (7 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Stephen Pavlovich | Founder & CEO | Leadership |
Anda Ignat | EMEA Director Of Experimentation | Leadership |
James Flory | VP Of Delivery (client Services) | Leadership |
Maria Alvarez | EMEA Director Of Production | Leadership |
Alex Mason | Director Of Experimentation Strategy | Leadership |
Kateryna Khanenko | Director Of Production | Leadership |
Ross Carder | Director, Client Services | Leadership |
Steph le Prevost | Principal Consultant | Team |
Complete people profiles for Conversion
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Conversion
2 dated milestones of Conversion across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Conversion is founded.
- Exit Acquired by Sideshow.
Web traffic of Conversion
The website of Conversion (conversion.com) receives about 37.2K visits a month and ranks #1,141,423 among all websites worldwide, #2,536 in Online Marketing.
- Monthly visits37.2K
▲ 48.2% vs previous month
- Unique visitors10.5K
per month
- Global rank#1,141,423
among all websites
- Category rank#2,536
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.8
- Average visit11 sec
- DevicesDesktop 38% Β· Mobile 62%
Websites whose visitors overlap most with Conversion. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spiralyze.com | 100% | 680.7K | #2,129,517 | View details | |
conversionkings.com.au | conversionkings.com.au | 98% | – | #4,559,947 | β |
| freshegg.co.uk | 97% | – | #1,392,513 | View details | |
convertica.org | convertica.org | 95% | – | #3,243,357 | β |
| conversionry.com.au | 94% | 680.7K | #10,054,187 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Conversion
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Conversion
Complete news archive for Conversion
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Conversion
10 companies that operate in the same segment as Conversion (Customer Engagement & Loyalty Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platforms and services for customer experience management are provided. | 2000 | San Jose, California, United States | USD 22 M | USD 77.6 M | 6,811 | |
UI/UX design, mobile, and web application development services are provided. | 2002 | Tysons, Virginia, United States | USD 98.75 M | USD 14.54 M | 438 | |
Wholesale used vehicles are auctioned online for dealers. | 1999 | Redwood City, California, United States | USD 35 M | USD 1.79 B | 4,800 | |
Platforms-led customer experience solutions are delivered across multiple channels. | 2004 | Chennai, Tamil Nadu, India | USD 87.22 M | USD 79.05 M | 930 | |
Software development, ERP, and IT consulting services are provided. | 2009 | Hyderabad, Telangana, India | – | USD 129.71 M | 1,460 | |
Digital business transformation services are provided to diverse industries. | 1990 | Boston, Massachusetts, United States | – | – | – | |
Customer experience management is enabled by AI and automation software. | 2016 | Singapore, Singapore | – | USD 535.58 K | 153 | |
Outsourced sales and marketing services are provided globally by MarketStar. | 1988 | Ogden, Utah, United States | – | – | – | |
IT suite services including digital transformation and AI are provided. | 1996 | Plano, Texas, United States | USD 77.5 M | USD 83.7 M | 5,798 | |
Firstsource is recognized as a global business process management partner. | 2001 | Mumbai, Maharashtra, India | USD 35 M | USD 1.02 B | 24,750 |
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Frequently Asked Questions about Conversion
Conversion was founded in 2007.
Conversion is headquartered in Cholsey, United Kingdom. It is registered at Cholsey, Oxfordshire, United Kingdom.
Stephen Pavlovich is the current CEO of Conversion. They have also founded this company.
Conversion was founded in 2007 in Cholsey, United Kingdom, by Stephen Pavlovich, who serves as CEO. Customer experience services are delivered by the company, with operations focused on enhancing client interactions across sectors. The firm is headquartered in the UK, supporting businesses through tailored solutions in experience management. Domain conversion.com is utilized for online presence, and activities remain centered on service provision without specified global expansions.
Conversion offers CRO Services, Personalization, Product Experimentation, and UX Research.
Conversion has 1 investor. Key investors include Sideshow Agency.
Conversion operates through Conversion Factory Ltd..
Yes. Conversion was acquired by Sideshow in August 2020.

