About ConvertCart
ConvertCart is a Technology company based in Bengaluru (India) founded in 2013. ECommerce platform provider enhancing conversion rates and email marketing revenue. It operates in the Technology and Retail sectors. ConvertCart has raised $1.09 million across 3 funding rounds from investors including Epex Tech Holding, Ravi Alapati and Venkatesh Ramachandra. The company has 172 employees. ConvertCart was last valued at $8.11 million in August 2019. Its website convertcart.com draws about 186 thousand monthly visits. ConvertCart offers products and services including Conversion Rate Optimization Platform, UX Audit Service, and Email Marketing Tools. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce.
Company details
ConvertCart was founded in 2013 and is based in Bengaluru, India, operating in the eCommerce sector. Tools and consulting services are offered to optimize website design, product discovery, and checkout processes for better conversion rates. Email marketing strategies are provided to increase open rates and revenue per email. One-on-one customer support is available to aid customer acquisition and retention efforts.
- Headquarters Bengaluru, India
- Employees 172
- Stage Minicorn
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Business Services
- Website convertcart.com
- Social LinkedIn X Facebook
- Annual Revenue$2.29 M (USD)-12as on Mar 31, 2024
- Net Profit$14.68 K (USD)-43as on Mar 31, 2024
- EBITDA$69.27 K (USD)-26as on Mar 31, 2024
- Total Equity Funding$1.09M (USD)
in 3 rounds
- Latest Funding Round$655.14K (USD), Seed
Mar 2020
- InvestorsAvanz Systems
& 11 more
- Employee Count172
Associated legal entities of ConvertCart
ConvertCart is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Convertcart Llp CIN AAV-8415 | Active | 11 Feb 2021 | Bangalore, Karnataka | 104 | 2 | View details | |
| Convertcart Ai System Private Limited CIN U72900KA2019PTC131007 | Active | 25 Dec 2019 | Bangalore, Karnataka | ₹18.9 Cr | 139 | 3 | View details |
| Convertcart Private Limited CIN U74999KA2018PTC112539 | Converted To Llp | 23 Apr 2018 | Bangalore, Karnataka | ₹11.9 Cr | 102 | View details |
Products & Services of ConvertCart
ConvertCart offers a comprehensive portfolio of products and services, including Conversion Rate Optimization Platform, UX Audit Service, and Email Marketing Tools.
Platform to enhance eCommerce conversion rates and reduce drop-offs
Free audit for improving website user experience and site performance
Tools to boost email-driven revenue and customer retention
Funding Insights of ConvertCart
ConvertCart has successfully raised a total of $1.09M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $655.14 thousand completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.09M
- Total Rounds 3
- Last Round Seed — $655,139
- First Round $269,140
(Aug 2018)
- Investors Count 12
All 3 funding rounds of ConvertCart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $655,139 | Seed | – | – | – |
| Aug 2019 | $162,814 | Seed | $8.11M | Ravi Alapati | |
| Aug 2018 | $269,140 | Seed | $6.05M | Avanz Systems |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2019 | $8.11M | •••••••• |
| Aug 2018 | $6.05M | •••••••• |
Last known valuation $8.11M (Aug 2019). 12 investors in total: 2 institutional and 10 angel.
Investors in ConvertCart
ConvertCart has secured backing from 12 investors, including institutional and angel investors. Prominent investors backing the company include Epex Tech Holding, Ravi Alapati and Venkatesh Ramachandra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Website development services are provided by Epex Tech Holding. | Bengaluru, India | |||
Provides IT consulting, project management, cloud services, and application integration for clients. | 2016 | avanzsystems.com | Leesburg, United States | |
RA Ravi Alapati | unknown_bf3be1e431994865b | |||
VR Venkatesh Ramachandra | unknown_5820d0a0d8f74aea8 | |||
SR Srinivas Rautwar | unknown_ddf9c2ca418042ad9 | |||
JG Jagadish Gangahanumaiah | unknown_63b0c103170d468e9 | |||
PS Pankaj Shekawat | unknown_7502df013cc442b79 | |||
SH Sree Harsha Polavarapu | unknown_3dead4df259041419 | |||
SP Shashank Ponugoti | unknown_48f5eabca2934d068 | |||
JM Jeetandra Mirchandani | unknown_e7a32c7233324f6d8 |
Investor details for ConvertCart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of ConvertCart
The boards of the 2 registered companies of ConvertCart currently have 4 directors; the longest-serving is Naganand Doraswamy, appointed in 2020. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Naganand Doraswamy DIN 01305436 | Nominee Director | 13 Mar 2020 | 6 yrs 8 mo | Convertcart Ai System Private Limited |
| Arun Kumar Kumara Krishnan DIN 08117503 | Designated Partner | 11 Feb 2021 | 5 yrs 9 mo | Convertcart Llp, Convertcart Ai System Private Limited |
| Vijay Abhimanyu Rajendran DIN 01844776 | Designated Partner | 11 Feb 2021 | 5 yrs 9 mo | Convertcart Llp |
| Shekhar Kapoor DIN 07818611 | Director | 27 Dec 2022 | 3 yrs 10 mo | Convertcart Ai System Private Limited |
People of ConvertCart
9 people are tracked at ConvertCart (4 in leadership, 5 in team); the tracked headcount is 172.
| Name | Role | Group |
|---|---|---|
| Co-Founder and CEO | Leadership | |
Suresh Rao | CTO | Leadership |
Harsh Vardhan | Head Of Content | Leadership |
Manoj Sai | Head Of Products | Leadership |
Disha Patel | Visual Designer | Team |
Arneet Singh | Business Development | Team |
Pradyumna Pujari | Software Test Engineer | Team |
Neelam Gaonkar | Product Manager | Team |
Vaishali Singh | Client Success Manager | Team |
Complete people profiles for ConvertCart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ConvertCart
Figures of Convertcart Ai System Private Limited, the primary company behind ConvertCart, for FY 2024. Revenue was ₹18.92 Cr (-12% year on year). Net profit was ₹12.2 Lakh (1% margin). EBITDA was ₹57.3 Lakh (3% margin). Revenue has grown at a compounded annual rate of +4% over three years.
- ₹18.92 CrRevenue · FY 2024 · -12% YoY
- ₹12.2 LakhNet profit · 1% margin
- ₹57.3 LakhEBITDA · 3% margin
- ₹60.1 LakhPaid-up capital
- 139Employees (provident fund records)
- +4%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Convertcart Ai System Private Limited are on its company page.
Detailed financial statements for ConvertCart
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of ConvertCart
4 dated milestones of ConvertCart across 7 years, from founding to its latest funding, stage changes and deals.
- Founded ConvertCart is founded.
- Funding First funding round of $269K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $655K.
Web traffic of ConvertCart
The website of ConvertCart (convertcart.com) receives about 186K visits a month and ranks #256,688 among all websites worldwide, #7,229 in Business Services.
- Monthly visits186K
▲ 10.7% vs previous month
- Unique visitors86.8K
per month
- Global rank#256,688
among all websites
- Category rank#7,229
Business and Consumer Services · Business Services
- Bounce rate41%
- Pages per visit2.0
- Average visit30 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with ConvertCart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thegood.com | 100% | 66.1K | #639,100 | View details | |
| omnisend.com | 88% | 1M | #35,862 | View details | |
| getshogun.com | 86% | 143.5K | #279,328 | View details | |
| speedcommerce.com | 82% | 95.9K | #454,384 | View details | |
| d2cindia.in | 82% | 6.8K | #3,345,505 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ConvertCart
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about ConvertCart
ConvertCart was founded in 2013 and raised its 1st funding round 5 years after it was founded.
ConvertCart is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
ConvertCart is a funded company, having raised a total of $1.09M across 3 funding rounds to date. The company's 1st funding round was a Seed of $269.14K, raised on Aug 2018.
ConvertCart has 172 employees.
Annual revenue of ConvertCart is $2.29M as on Mar 31, 2024.
ConvertCart was founded in 2013 and is based in Bengaluru, India, operating in the eCommerce sector. Tools and consulting services are offered to optimize website design, product discovery, and checkout processes for better conversion rates. Email marketing strategies are provided to increase open rates and revenue per email. One-on-one customer support is available to aid customer acquisition and retention efforts.
ConvertCart offers Conversion Rate Optimization Platform, UX Audit Service, and Email Marketing Tools.
ConvertCart has 12 investors. Key investors include Epex Tech Holding, Ravi Alapati, Venkatesh Ramachandra, Srinivas Rautwar, and Avanz Systems.
The valuation of ConvertCart is $8.11M as of Aug 2019.
ConvertCart is associated with 3 legal entities: Convertcart Llp, Convertcart Ai System Private Limited, Convertcart Private Limited.
The legal entities of ConvertCart currently have 4 directors, including Arun Kumar Kumara Krishnan, Vijay Abhimanyu Rajendran, Naganand Doraswamy and others.
The website of ConvertCart receives about 186 thousand visits a month and ranks #256,688 among all websites worldwide.