ConvertIT

Fort Lauderdale, United States Founded: 2009 • Age: 17 yrs Acquired By Abbey Road Capital
Online marketing platform for law firms

About ConvertIT

ConvertIT is a company based in Fort Lauderdale (United States) founded in 2009 was acquired by Abbey Road Capital in August 2018.. ConvertIT offers products and services including Lead Generation Service, Online Brand Building, and Marketing Campaigns. ConvertIT operates in a competitive market with competitors including LawLytics, Briefly, WeCrest, KLERQ and Connective Counsel, among others.

  • Headquarter Fort Lauderdale, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Convert It Marketing, Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
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Products & Services of ConvertIT

ConvertIT offers a comprehensive portfolio of products and services, including Lead Generation Service, Online Brand Building, and Marketing Campaigns. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Generates high-quality inbound calls for law firms at low costs.

Enhances online presence to rank higher and convert traffic into leads.

Delivers strategies to attract and engage prospects for client growth.

People of ConvertIT
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Gretthel Luna
PPC Team Lead
People
Brian Yanks
COO
People
Carly Shelton
Director Of Marketing

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Funding Insights of ConvertIT

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in ConvertIT

ConvertIT has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Route 2 Capital Partners and Abbey Road Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Flexible mezzanine debt and equity are provided by Route 2 Capital Partners to lower middle-market companies.
Founded Year Domain Location
Limited information is provided about Abbey Road Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by ConvertIT

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - ConvertIT

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Convertit Comparisons

Employees
+
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Competitors of ConvertIT

ConvertIT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LawLytics, Briefly, WeCrest, KLERQ and Connective Counsel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Marketing tools for lawyers
domain founded_year HQ Location
AI-enhanced legal marketing solutions are provided for law firms.
domain founded_year HQ Location
Provides cloud-based business development tools for IP law firms
domain founded_year HQ Location
Software platform for law firms to manage submissions, pitches, and commercial information efficiently.
domain founded_year HQ Location
Client management software tailored for legal professionals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Convertit

Frequently Asked Questions about ConvertIT

When was ConvertIT founded?

ConvertIT was founded in 2009.

Where is ConvertIT located?

ConvertIT is headquartered in Fort Lauderdale, United States. It is registered at Fort Lauderdale, Florida, United States.

What does ConvertIT do?

ConvertIT was founded in 2009 and is headquartered in Fort Lauderdale, United States. A web-based platform is provided to law firms in the legal sector for acquiring new clients and maintaining relationships with existing ones. Services encompass call and lead tracking, behavioral retargeting, website optimization for conversions, pay-per-click management, search engine optimization, and additional tools. Status as a premium Google partner is maintained.

Who are the top competitors of ConvertIT?

ConvertIT's top competitors include Briefly, WeCrest and LawLytics.

What products or services does ConvertIT offer?

ConvertIT offers Lead Generation Service, Online Brand Building, and Marketing Campaigns.

Who are ConvertIT's investors?

ConvertIT has 2 investors. Key investors include Route 2 Capital Partners, and Abbey Road Capital.

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