Coterie

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By Mammoth Brands
Beauty e-commerce site

About Coterie

Coterie is a company based in San Francisco (United States) founded in 2012 was acquired by Mammoth Brands in October 2025.. Coterie has raised $28.05 million across 4 funding rounds from investors including The Beauty Lucky, Karlie Kloss and Ashley Graham. Coterie offers products and services including Diaper, Wipes, Swimsuit, and Newborn Gift. Coterie operates in a competitive market with competitors including Dyper, Esembly, Freestyle, ABBY and patemm, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Coterie Baby, Inc.
Operational Areas
Consumer → Baby, Parenting & Pet Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $28.05 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Mammoth Brands

    & 1 more

    (Oct 16, 2025)

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Products & Services of Coterie

Coterie offers a comprehensive portfolio of products and services, including Diaper, Wipes, Swimsuit, and Newborn Gift. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Highly absorbent diaper for leak protection and skin comfort.

Gentle, 99% water wipes for cleaning and moisturizing.

Branded swimsuit for active baby wear and protection.

Subscription-based gift set for baby showers and essentials.

People of Coterie
Headcount 50-200
Employee Profiles 43
Board Members and Advisors 1
Employee Profiles
People
Rikki Ford
Senior Manager, Organic Acquisition
People
Rachel J.
Manager, Retention
People
Jessica Frenchman Jacobs
Chief Executive Officer
People
Grace Weingard
President

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Board Members and Advisors
people
Petty Rader
Board Director

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Funding Insights of Coterie

Coterie has successfully raised a total of $28.05M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (22 Sep 2012)

  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2023 Amount Angel Round - Coterie Valuation Karliekloss
Jun, 2022 Amount Series A - Coterie Valuation Ben Bryce
Nov, 2020 Amount Seed - Coterie Valuation Willow
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Coterie

Coterie has secured backing from 13 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include The Beauty Lucky, Karlie Kloss and Ashley Graham. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital firm backed by RiverPark Funds group
Founded Year Domain Location
Early stage capital is offered for transformative consumer brands.
Founded Year Domain Location
Growth equity investments are made in consumer brands by Beliade.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Coterie

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Coterie

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Coterie Comparisons

Employees
+
Add Comparison
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Competitors of Coterie

Coterie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dyper, Esembly, Freestyle, ABBY and patemm, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet-first brand offering diapers
domain founded_year HQ Location
Internet first brand offering organic diaper
domain founded_year HQ Location
Subscription-based eco-friendly diapers are offered through an online platform.
domain founded_year HQ Location
Natural baby care products are sold via an internet-first brand.
domain founded_year HQ Location
Patented diaper changing pads are manufactured for newborn care.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Coterie

Frequently Asked Questions about Coterie

When was Coterie founded?

Coterie was founded in 2012.

Where is Coterie located?

Coterie is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Coterie a funded company?

Coterie is a funded company, having raised a total of $28.05M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.75M, raised on Sep 22, 2012.

What does Coterie do?

Coterie is an online beauty shopping destination, enabling users to discover and shop for top beauty products. Coterie allows women to sign up for exclusive limited deals on beauty brands. They launched a My Vanity feature in 2012 which allows women to collect their favorite beauty products in their own virtual vanity and explore the vanities of friends, trendsetters and experts. Coterie captures trend data and user-generated product content in real time to identify the most collected, most popular and most talked about products on the site. Acquired by Poshly.com in 2014.

Who are the top competitors of Coterie?

Coterie's top competitors include Dyper, Esembly and Freestyle.

What products or services does Coterie offer?

Coterie offers Diaper, Wipes, Swimsuit, and Newborn Gift.

Who are Coterie's investors?

Coterie has 13 investors. Key investors include The Beauty Lucky, Karlie Kloss, Ashley Graham, RiverPark Ventures, and Willow Growth Partners.

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