About Coterie
Coterie is a Consumer company based in San Francisco (United States) founded in 2012, and was acquired by Mammoth Brands in October 2025. Beauty e-commerce site. Coterie has raised $28.05 million across 4 funding rounds from investors including The Beauty Lucky, Karlie Kloss and Ashley Graham. Its website coterie.com draws about 319 thousand monthly visits. Coterie offers products and services including Diaper, Wipes, Swimsuit, and Newborn Gift. Its focus areas include Retail, Mom & Baby Care, Commerce and Personal Care. Its legal entity is COTERIE BABY, INC. Its competitors include Dyper, Esembly and Freestyle; 1 of its 3 listed competitors has raised funding.
Company details
Coterie is an online beauty shopping destination, enabling users to discover and shop for top beauty products. Coterie allows women to sign up for exclusive limited deals on beauty brands. They launched a My Vanity feature in 2012 which allows women to collect their favorite beauty products in their own virtual vanity and explore the vanities of friends, trendsetters and experts. Coterie captures trend data and user-generated product content in real time to identify the most collected, most popular and most talked about products on the site. Acquired by Poshly.com in 2014.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Childcare
- Website coterie.com
- Social LinkedIn X Facebook Instagram
- Acquired by The Beauty Lucky (Jun 2014)
- Legal Name Coterie Baby, Inc.
- Total Equity Funding$28.05M (USD)
in 4 rounds
- InvestorsThe Beauty Lucky
& 12 more
- Acquired by
Products & Services of Coterie
Coterie offers a comprehensive portfolio of products and services, including Diaper, Wipes, Swimsuit, and Newborn Gift.
Highly absorbent diaper for leak protection and skin comfort.
Gentle, 99% water wipes for cleaning and moisturizing.
Branded swimsuit for active baby wear and protection.
Subscription-based gift set for baby showers and essentials.
Funding Insights of Coterie
Coterie has successfully raised a total of $28.05M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.05M
- Total Rounds 4
- First Round $1.5M
(Sep 2012)
- Investors Count 11
All 4 funding rounds of Coterie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | Angel Round | – | Karliekloss | – | |
| Jun 2022 | $23.8M | Series A | – | Ben Bryce | |
| Nov 2020 | $2.75M | Seed | – | Willow | |
| Sep 2012 | $1.5M | Seed | – | – |
13 investors in total: 10 institutional and 3 angel.
Investors in Coterie
Coterie has secured backing from 13 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include The Beauty Lucky, Karlie Kloss and Ashley Graham.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm backed by RiverPark Funds group | riverparkvc.com | New York, United States | ||
Early stage capital is offered for transformative consumer brands. | willowgrowth.com | Los Angeles, United States | ||
Growth equity investments are made in consumer brands by Beliade. | beliade.com | New York City, United States | ||
Seed & early stage tech-focused venture capital firm investing primarily in the US | align.vc | New York, United States | ||
| m3ventures.com | ||||
Seed and early-stage tech investments are made in US companies. | javelinvp.com | San Francisco, United States | ||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
Personal brand of Karlie Kloss focused on fashion and impact. | karliekloss.com | |||
AG Ashley Graham | unknown_c89214b4bcc54cd69 | |||
BB Ben Bryce | Angel investor focusing on Indian startups, background in tech and finance. | unknown_c98903ec2a2c4ab59 |
Investor details for Coterie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Coterie
44 people are tracked at Coterie (18 in leadership, 1 in board & advisors, 25 in team).
| Name | Role | Group |
|---|---|---|
Leaya Lee | Associate Creative Director | Copy | Leadership |
Rebecca Davis Blount | Associate Director, Customer Strategy & Operations | Leadership |
Jessica Frenchman Jacobs | Chief Executive Officer | Leadership |
Grace Weingard | President | Leadership |
Jackeline Israel de Nichols | VP of Product Development and Insights | Leadership |
Samantha Nerreau | Head of Retention | Leadership |
David Whitcroft | Interim Chief Financial Officer | Leadership |
Jasmyn Mudrich | Director Of Analytics | Leadership |
Paige Zachs | VP Of Supply Chain, Operations & Customer | Leadership |
Stephen Racano | Sr. Director of Growth | Leadership |
Yelena Avanesova | Vp, Creative | Leadership |
Marissa Steinmetz | Head of Digital Product, eCommerce | Leadership |
Jean Connelly | Director, People | Leadership |
Rachel Gingrich | Art Director | Leadership |
Rajiv Unnikrishnan | Head of Technology | Leadership |
Morgan Seyffert | Associate Director, Wholesale & ECOM | Leadership |
Mike Solomon | Vp, Accounting | Leadership |
Michelle Ballen | Interim Head Of Data / Advisor | Leadership |
Petty Rader | Board Director | Board & advisors |
Rikki Ford | Senior Manager, Organic Acquisition | Team |
24 more people are available in the full profile.
Complete people profiles for Coterie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Coterie
5 dated milestones of Coterie across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Coterie is founded.
- Funding First funding round of $1.5M.
- Exit Acquired by The Beauty Lucky.
- Funding Latest funding round, Angel Round,.
- Exit Acquired by Mammoth Brands.
Competitors of Coterie
Coterie has 3 listed competitors in our database, 1 of them funded. They include Dyper, Esembly and Freestyle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dyper.com | 2014 | Scottsdale, United States | $29.2M | Internet-first brand offering diapers | ||
| esemblybaby.com | 2015 | Brooklyn, United States | 3 | Internet first brand offering organic diaper | ||
| freestyle.world | 2021 | Santa Monica, United States | Subscription-based eco-friendly diapers are offered through an online platform. |
Detailed competitors of Coterie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Coterie
The website of Coterie (coterie.com) receives about 318.9K visits a month and ranks #143,749 among all websites worldwide, #7,473 in Childcare.
- Monthly visits318.9K
▼ 4.4% vs previous month
- Unique visitors173.8K
per month
- Global rank#143,749
among all websites
- Category rank#7,473
Lifestyle · Childcare
- Bounce rate45%
- Pages per visit2.4
- Average visit1 min 28 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Coterie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| babylist.com | 100% | 15.5M | #4,854 | View details | |
| healthybaby.com | 84% | 51.8K | #572,813 | View details | |
| dyper.com | 84% | 75.2K | #389,878 | View details | |
| hellobello.com | 82% | 132.6K | #270,991 | View details | |
moonkieshop.com | moonkieshop.com | 81% | #180,967 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Coterie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Coterie (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Coterie
Complete news archive for Coterie
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Frequently Asked Questions about Coterie
Coterie was founded in 2012.
Coterie is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Coterie is a funded company, having raised a total of $28.05M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Sep 2012.
Coterie is an online beauty shopping destination, enabling users to discover and shop for top beauty products. Coterie allows women to sign up for exclusive limited deals on beauty brands. They launched a My Vanity feature in 2012 which allows women to collect their favorite beauty products in their own virtual vanity and explore the vanities of friends, trendsetters and experts. Coterie captures trend data and user-generated product content in real time to identify the most collected, most popular and most talked about products on the site. Acquired by Poshly.com in 2014.
Coterie offers Diaper, Wipes, Swimsuit, and Newborn Gift.
Coterie has 13 investors. Key investors include The Beauty Lucky, Karlie Kloss, Ashley Graham, RiverPark Ventures, and Willow Growth Partners.
Coterie operates through Coterie Baby, Inc..
Yes. Coterie was acquired by The Beauty Lucky in June 2014.
The website of Coterie receives about 319 thousand visits a month and ranks #143,749 among all websites worldwide.