About Covercraft Industries
Covercraft Industries is a company based in Pauls Valley (United States) founded in 1965, and was acquired by Audax Private Equity in August 2021. Manufacturer of custom-fit automotive, marine, and RV protective covers. Covercraft Industries has raised $19 million across 1 funding round from investors including Audax Private Equity and Century Park Capital. The company has 520 employees. Covercraft Industries has completed 4 acquisitions, including ADCO Products, Carver by Covercraft and Lloyd Mats. Its website covercraft.com draws about 389 thousand monthly visits.
Company details
Covercraft Industries was founded in 1965 and is headquartered in Pauls Valley, United States. Operations focus on the automotive, marine, and recreational vehicle sectors, where custom-fit protective covers are produced. Items such as seat covers, car covers, floor mats, dash covers, sunshades, and boat covers are included in the product line. These are tailored to specific vehicle models using various materials to guard against environmental elements and general wear.
- Headquarters Pauls Valley, United States
- Employees 520
- Stage Acquired
- Website category Vehicles · Automotive Industry
- Website covercraft.com
- Social LinkedIn X Facebook
- Acquired by Audax Private Equity (Aug 2021)
- Total Equity Funding$19M (USD)
in 1 rounds
- Latest Funding Round$19M (USD), Series B
Jun 2015
- InvestorsAudax Private Equity
& 1 more
- Employee Count520
- Investments & AcquisitionsADCO Products
& 3 more
- Acquired by
Funding Insights of Covercraft Industries
Covercraft Industries has successfully raised a total of $19M through 1 strategic funding round. The most recent funding activity was a Series B round of $19 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19M
- Total Rounds 1
- Last Round Series B — $19M
- First Round $19M
(Jun 2015)
All 1 funding rounds of Covercraft Industries with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $19M | Series B | – | – | – |
2 investors in total: 2 institutional.
Investors in Covercraft Industries
Covercraft Industries has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Audax Private Equity and Century Park Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in middle market companies across North America. | audaxprivateequity.com | |||
Century Park Capital is engaged in private equity investments for middle market companies. | 2000 | centuryparkcapital.com | El Segundo, United States |
Investor details for Covercraft Industries
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- Investor portfolios
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People of Covercraft Industries
29 people are tracked at Covercraft Industries (12 in leadership, 17 in team); the tracked headcount is 520.
| Name | Role | Group |
|---|---|---|
Edmond He | Art Director | Leadership |
Deneise Klause | Director Of Human Resources | Leadership |
Marty Lichtmann | Chief Operations Officer | Leadership |
Justina Molina | Director Of Engineering | Leadership |
Ralph Cantal | Vice President Of Dtc, Marketplaces, Pricing, And Merchandising | Leadership |
Donna Henson | Vice President Of Finance | Leadership |
Jay S. | Vice President Of Global Supply Chain | Leadership |
Jeff Jegelewicz | Director Of Sales, Strategic Partnerships | Leadership |
Justin Mecham | Director Of Ecommerce | Leadership |
Nastassya S. | Senior Director, Customer Service | Leadership |
Noemi Gutierrez | Vice President Of Automotive Product Management & Special Market Sales | Leadership |
Antonio Gonzalez Hernandez | Director Of Production Planning And Analysis | Leadership |
Ashley Daughtery | Graphic Designer | Team |
Brett Amundsen | Data Exchange Manager | Team |
Bronwin Hudson Cpp | Payroll Manager | Team |
Richards Teri | HR Assistant/payroll Clerk | Team |
Jessica Gonzalez Hernandez | Human Resources Generalist | Team |
Morgan E. | Advisor To The Board - Covercraft Industries | Team |
Crystal Hill | Senior Buyer | Team |
Ernest Prado | Senior Buyer | Team |
9 more people are available in the full profile.
Complete people profiles for Covercraft Industries
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Investments & Acquisitions by Covercraft Industries
Covercraft Industries has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include ADCO Products, Carver by Covercraft and Lloyd Mats.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of car & truck floor mats | lloydmats.com | Northridge, United States | 1974 | Jan 2022 | •••• | |
Boat covers and bimini tops are manufactured for marine applications. | carvercovers.com | Landrum, United States | 1979 | Oct 2018 | •••• | |
Manufacturer & suppliers of seat covers | marathonseatcovers.com | Bozeman, United States | 1978 | Aug 2018 | •••• | |
Automotive protective covers are manufactured and supplied worldwide. | adcoprod.com | Santa Clarita, United States | 1955 | Dec 2016 | •••• |
Complete acquisition details for Covercraft Industries
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Covercraft Industries
8 dated milestones of Covercraft Industries across 57 years, from founding to its latest funding, stage changes and deals.
- Founded Covercraft Industries is founded.
- Funding First funding round of $19.0M.
- Acquisition Acquires ADCO Products.
- Exit Acquired by Century Park Capital.
- Acquisition Acquires Marathon Seat Covers.
- Acquisition Acquires Carver by Covercraft.
- Exit Acquired by Audax Private Equity.
- Acquisition Acquires Lloyd Mats.
Web traffic of Covercraft Industries
The website of Covercraft Industries (covercraft.com) receives about 389K visits a month and ranks #88,208 among all websites worldwide, #1,762 in Automotive Industry.
- Monthly visits389K
▼ 25% vs previous month
- Unique visitors308.7K
per month
- Global rank#88,208
among all websites
- Category rank#1,762
Vehicles · Automotive Industry
- Bounce rate44%
- Pages per visit3.3
- Average visit2 min 19 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Covercraft Industries. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| coverking.com | 100% | 96.8K | #332,437 | View details | |
| seatcoversunlimited.com | 77% | #220,144 | View details | ||
| wetokole.com | 70% | 38.6K | #665,383 | View details | |
| huskyliners.com | 68% | 487.4K | #85,410 | View details | |
shearcomfort.com | shearcomfort.com | 66% | #343,097 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Covercraft Industries
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Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Covercraft Industries
Covercraft Industries was founded in 1965 and raised its 1st funding round 50 years after it was founded.
Covercraft Industries is headquartered in Pauls Valley, United States. It is registered at Pauls Valley, Oklahoma, United States.
Covercraft Industries is a funded company, having raised a total of $19M across 1 funding round to date. The company's 1st funding round was a Series B of $19M, raised on Jun 2015.
Covercraft Industries has 520 employees.
Covercraft Industries was founded in 1965 and is headquartered in Pauls Valley, United States. Operations focus on the automotive, marine, and recreational vehicle sectors, where custom-fit protective covers are produced. Items such as seat covers, car covers, floor mats, dash covers, sunshades, and boat covers are included in the product line. These are tailored to specific vehicle models using various materials to guard against environmental elements and general wear.
Covercraft Industries has made 4 acquisitions, including ADCO Products, Carver by Covercraft, and Lloyd Mats.
Covercraft Industries has 2 investors. Key investors include Audax Private Equity, and Century Park Capital.
Yes. Covercraft Industries was acquired by Audax Private Equity in August 2021.
The website of Covercraft Industries receives about 389 thousand visits a month and ranks #88,208 among all websites worldwide.