About Cover-More
Cover-More is a Financial Services company based in Sydney (Australia) founded in 1986, and was acquired by Zurich in December 2016. Travel insurance is provided by Cover-More, founded in 1986. Cover-More has completed 4 acquisitions, including Benestar, Blue Insurance and Fitsense. Its focus areas include Insurance Carriers, Property & Casualty and Travel.
Company details
Cover-More was established in 1986 in Sydney, Australia, within the travel insurance sector. Policies for personal and business travel are offered, covering medical emergencies, trip cancellations, and baggage issues. Operations focus on risk management for international and domestic journeys, with services extended to customers across Australia and select global markets. The firms domain, covermoregroup.com, supports online policy management and claims processing.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website covermoregroup.com
- Social LinkedIn X Facebook
- Acquired by Zurich (Dec 2016)
Investors in Cover-More
Cover-More has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Zurich.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global insurance services are offered to individuals and businesses. | 1869 | zurich.com | Zurich, Switzerland |
Investor details for Cover-More
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People of Cover-More
173 people are tracked at Cover-More (40 in leadership, 133 in team).
| Name | Role | Group |
|---|---|---|
Steven Webster | Head Of Brand And Partner Marketing | Leadership |
Sarah Heffernan | Head Of Marketing Distribution – Europe | Leadership |
Priyadarshini Ankam | Lead HR Business Partner India - People & Culture | Leadership |
Virginia Lana | Head Of Brand Europe | Leadership |
Jason Whelan | Cover-more UK Managing Director And Cover-more Blue UK Branch Manager (interim) | Leadership |
Dani Morton-Wild | Head Of Digital Advertising & Acquisition | Leadership |
Andrew J. | Head Of Risk And Compliance, APAC | Leadership |
Ben Wooltorton | Managing Director, UK | Leadership |
Fica Phil Nair-Brown | Head Of Risk & Compliance | Leadership |
Sarah Kooyman | EA To The Cfo, Cro, CMO | Leadership |
Sarah Robinson | Executive Assistant To EMEA Ceo, CFO And UK MD | Leadership |
Rowell Lu | Group Chief Technology Officer | Leadership |
Ben Walters | Head Of Sales Delivery | Leadership |
Nicky Moorcraft | Head Of Industry Sales | Leadership |
Nicholas Kennedy | Head Of Finance Europe (pcf-11) | Leadership |
Cherie Herrmann | Head Of Content [global D2c Marketing Team] | Leadership |
Edward Mario | Head Of Enterprise Platforms | Leadership |
Kiki Ji | Senior Management Accountant/finance Business Partner | Leadership |
Shannon Paterson | Global Senior Human Resources Business Partner | Leadership |
Fatma Hasliza | Head, Account Management & Business Development - ASIA | Leadership |
153 more people are available in the full profile.
Complete people profiles for Cover-More
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Cover-More
Cover-More has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Benestar, Blue Insurance and Fitsense.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Incident management, workforce wellness, and financial services are provided. | benestar.com | Sydney, Australia | 2011 | Aug 2022 | β’β’β’β’ | |
Property and casualty insurance coverage is provided in Ireland. | blueinsurance.ie | Dublin, Ireland | 2003 | Jul 2018 | β’β’β’β’ | |
Provider of data analytics platform for insurers to provide personalized insurance | fitsense.io | Sydney, Australia | 2015 | Dec 2017 | β’β’β’β’ | |
Travel insurance policies are provided to international customers. | travelexinsurance.com | Omaha, United States | 1996 | Sep 2016 | $105.22M |
Complete acquisition details for Cover-More
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Cover-More
6 dated milestones of Cover-More across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Cover-More is founded.
- Acquisition Acquires Travelex Insurance.
- Exit Acquired by Zurich.
- Acquisition Acquires Fitsense.
- Acquisition Acquires Blue Insurance.
- Acquisition Acquires Benestar.
Web traffic of Cover-More
The website of Cover-More (covermoregroup.com) receives about 8.9K visits a month.
- Monthly visits8.9K
▲ 18.6% vs previous month
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Related news about Cover-More
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Frequently Asked Questions about Cover-More
Cover-More was founded in 1986.
Cover-More is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Cover-More was established in 1986 in Sydney, Australia, within the travel insurance sector. Policies for personal and business travel are offered, covering medical emergencies, trip cancellations, and baggage issues. Operations focus on risk management for international and domestic journeys, with services extended to customers across Australia and select global markets. The firms domain, covermoregroup.com, supports online policy management and claims processing.
Cover-More has made 4 acquisitions, including Benestar, Blue Insurance, and Fitsense.
Cover-More has 1 investor. Key investors include Zurich.
Yes. Cover-More was acquired by Zurich in December 2016.

