About Cowboy
Cowboy is a company based in Brussels (Belgium) founded in 2017 by Tanguy Goretti, Adrien Roose, and Karim Slaoui.. Cowboy has raised $142.62 million across 9 funding rounds from investors including Bird, Exor and HCVC. Cowboy offers products and services including Classic E-bike, Cruiser E-bike, Cross E-bike, and Accessories. Cowboy operates in a competitive market with competitors including Ahooga, Yoda, Specter, Cesano Mobility Group and Swyff, among others.
- Headquarter Brussels, Belgium
- Founders Tanguy Goretti, Adrien Roose, Karim Slaoui
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Sectors
Transportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Cowboy Sa
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$142.62 M (USD)
in 9 rounds
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Latest Funding Round
$1.1 M (USD), Debt – Conventional
Sep 04, 2024
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Investors
Bird
& 16 more
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Employee Count
Employee Count
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Products & Services of Cowboy
Cowboy offers a comprehensive portfolio of products and services, including Classic E-bike, Cruiser E-bike, Cross E-bike, and Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Urban e-bike with adaptive power for daily commuting.
E-bike designed for leisure with theft detection features.
Adventure e-bike offering suspension and extended battery range.
Components like adaptive power kits for enhanced riding.
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Funding Insights of Cowboy
Cowboy has successfully raised a total of $142.62M across 9 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1.1 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Debt – Conventional — $1.1M
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First Round
First Round
(24 Apr 2018)
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2024 | Amount | Series D - Cowboy | Valuation | Cypress Capital | |
| Sep, 2024 | Amount | Debt – Conventional - Cowboy | Valuation |
investors |
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| Apr, 2023 | Amount | Series C - Cowboy | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cowboy
Cowboy has secured backing from 17 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Bird, Exor and HCVC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Venture capital investments are made in innovative, future-oriented companies.
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Founded Year | Domain | Location | |
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Investment strategies for European early-stage venture capital are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cowboy
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cowboy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cowboy Comparisons
Competitors of Cowboy
Cowboy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ahooga, Yoda, Specter, Cesano Mobility Group and Swyff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Electric bicycles are developed for urban mobility by Ahooga.
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| domain | founded_year | HQ Location |
Electric bicycles featuring advanced components and app integration are developed.
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| domain | founded_year | HQ Location |
Speed pedals are manufactured for high-performance bicycles.
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| domain | founded_year | HQ Location |
Produces high-quality multi-category electric bicycles.
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| domain | founded_year | HQ Location |
Develops and sells electric bikes and conversion kits for bicycles.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cowboy
Frequently Asked Questions about Cowboy
When was Cowboy founded?
Cowboy was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Cowboy located?
Cowboy is headquartered in Brussels, Belgium. It is registered at Brussels, Brussels-capital Region, Belgium.
Who is the current CEO of Cowboy?
Adrien Roose is the current CEO of Cowboy. They have also founded this company.
Is Cowboy a funded company?
Cowboy is a funded company, having raised a total of $142.62M across 9 funding rounds to date. The company's 1st funding round was a Series C of $1.73M, raised on Apr 24, 2018.
What does Cowboy do?
The company was founded in 2017 and is headquartered in Brussels, Belgium. Operations focus on the development of electric bicycles equipped with lithium-ion batteries, LCD displays, and related features. A companion mobile application is provided for both Android and iOS platforms to support user interaction. The sector involves urban mobility solutions through hardware and software integration.
What products or services does Cowboy offer?
Cowboy offers Classic E-bike, Cruiser E-bike, Cross E-bike, and Accessories.
Who are Cowboy's investors?
Cowboy has 17 investors. Key investors include Bird, Exor, HCVC, Cypress Capital, and Index Ventures.