About Cox Target Media
Cox Target Media is a company based in St. Petersburg (United States) founded in 1968, and was acquired by Platinum Equity in January 2017. It operates as an a digital and direct marketing company. Cox Target Media has completed 1 acquisition, including Savings.com.
Company details
Cox Target Media is a digital and direct marketing company. It operates through three brands Valpak ( a provider of print, mobile and online advertising solutions and coupons), Savings.com (an online coupon and deal community) and Favado (Mobile app for grocery coupons). Its subsidiaries reach 106M customers every month through direct mail, websites and mobile apps as of Jan 2017. It serves consumer packaged goods (CPG) brands and omnichannel retailers by offering marketing solutions through coupons and deals.
- Headquarters St. Petersburg, United States
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website coxtarget.com
- Social LinkedIn X Facebook
- Acquired by Platinum Equity (Jan 2017)
- Investors
- Investments & Acquisitions
- Acquired byPlatinum Equity
(Jan 2017)
Investors in Cox Target Media
Cox Target Media has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Platinum Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Platinum Equity is engaged in private equity and credit investments. | – | platinumequity.com | Beverly Hills, United States |
Investor details for Cox Target Media
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cox Target Media
1 people are tracked at Cox Target Media (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Vivio | President | Leadership |
Complete people profiles for Cox Target Media
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Cox Target Media
Cox Target Media has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Savings.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Coupons and deals are aggregated from partners for users. | savings.com | Los Angeles, United States | 2007 | Jun 2012 | •••• |
Complete acquisition details for Cox Target Media
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Cox Target Media
3 dated milestones of Cox Target Media across 49 years, from founding to its latest funding, stage changes and deals.
- Founded Cox Target Media is founded.
- Acquisition Acquires Savings.com.
- Exit Acquired by Platinum Equity.
Web traffic of Cox Target Media
Websites that share an audience with Cox Target Media (coxtarget.com).
Websites whose visitors overlap most with Cox Target Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| valpak.com | 100% | 695.1K | #78,358 | View details | |
| savings.com | 100% | 639.4K | #89,261 | View details | |
| redplum.com | 100% | – | #3,847,380 | View details |
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Frequently Asked Questions about Cox Target Media
Cox Target Media was founded in 1968.
Cox Target Media is headquartered in St. Petersburg, United States. It is registered at St. Petersburg, Florida, United States.
Cox Target Media is a digital and direct marketing company. It operates through three brands Valpak ( a provider of print, mobile and online advertising solutions and coupons), Savings.com (an online coupon and deal community) and Favado (Mobile app for grocery coupons). Its subsidiaries reach 106M customers every month through direct mail, websites and mobile apps as of Jan 2017. It serves consumer packaged goods (CPG) brands and omnichannel retailers by offering marketing solutions through coupons and deals.
Cox Target Media has made 1 acquisition, including Savings.com.
Cox Target Media has 1 investor. Key investors include Platinum Equity.
Yes. Cox Target Media was acquired by Platinum Equity in January 2017.