About Cracker Barrel
Cracker Barrel is a Consumer company based in Toronto (Canada) founded in 1954, and was acquired by Parmalat in November 2018. Cracker Barrel is recognized for producing premium Canadian cheese products. It operates on a Direct-to-Consumer (D2C) model. Its website crackerbarrel.ca draws about 16 thousand monthly visits. Cracker Barrel offers products and services including Lactose Free Cheese, Marble Thick Cut Slices, and Signature Smoked Cheddar. Its focus areas include Consumer Goods, Food & Beverage and Dairy Products. Its legal entity is Lactalis Canada Inc. Its competitors include Saputo, Nuts For Cheese and Dairy Farmers of Canada; 2 of its 3 listed competitors have raised funding.
Company details
Cracker Barrel, operated by Lactalis Canada Inc., is focused on the production of premium cheese products made with 100 Canadian milk. A variety of formats including blocks, shreds, slices, and snacks are offered. The company is committed to supporting Canadian dairy farmers and communities while promoting sustainability through initiatives like upcycled recipes to reduce food waste. Innovative products such as lactose-free cheese and smoked cheddar are developed to cater to diverse consumer needs in the food and beverage sector.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Phone•••• ••••
- Website crackerbarrel.ca
- Social Facebook Instagram
- Acquired by Parmalat (Nov 2018)
- Legal Name Lactalis Canada Inc.
- Investors
- Acquired byParmalat
(Nov 2018)
Products & Services of Cracker Barrel
Cracker Barrel offers a comprehensive portfolio of products and services, including Lactose Free Cheese, Marble Thick Cut Slices, and Signature Smoked Cheddar.
Lactose-free cheese made with 100% Canadian milk.
Thicker marble cheese slices for sandwiches and burgers.
Naturally smoked cheddar with a unique smoky flavor.
Investors in Cracker Barrel
Cracker Barrel has secured backing from 1 investor. Prominent investors backing the company include Lactalis Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lactalis Canada is engaged in dairy product manufacturing and distribution. | parmalat.ca | Toronto, Canada |
Investor details for Cracker Barrel
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Cracker Barrel
2 dated milestones of Cracker Barrel across 64 years, from founding to its latest funding, stage changes and deals.
- Founded Cracker Barrel is founded.
- Exit Acquired by Parmalat.
Competitors of Cracker Barrel
Cracker Barrel has 3 listed competitors in our database, 2 of them funded. They include Saputo, Nuts For Cheese and Dairy Farmers of Canada.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| saputo.com | 1954 | Montreal, Canada | 19,200 | Brand of dairy products | ||
| nutsforcheese.com | 2015 | London, Canada | $5.35M | Vegan cheese brand | ||
| dairyfarmersofcanada.ca | 1934 | Ottawa, Canada | $7.5M | Canadian dairy farmers and products are represented nationwide. |
Detailed competitors of Cracker Barrel
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cracker Barrel
The website of Cracker Barrel (crackerbarrel.ca) receives about 16K visits a month and ranks #1,586,763 among all websites worldwide, #10,061 in Groceries.
- Monthly visits16K
▲ 1.5% vs previous month
- Unique visitors9.3K
per month
- Global rank#1,586,763
among all websites
- Category rank#10,061
Food and Drink · Groceries
- Bounce rate54%
- Pages per visit1.7
- Average visit8 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Cracker Barrel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| crackerbarrelcheese.com | 100% | #788,079 | View details | ||
kayswholesale.ca | kayswholesale.ca | 53% | #2,420,197 | – |
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Frequently Asked Questions about Cracker Barrel
Cracker Barrel was founded in 1954.
Cracker Barrel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Cracker Barrel, operated by Lactalis Canada Inc., is focused on the production of premium cheese products made with 100 Canadian milk. A variety of formats including blocks, shreds, slices, and snacks are offered. The company is committed to supporting Canadian dairy farmers and communities while promoting sustainability through initiatives like upcycled recipes to reduce food waste. Innovative products such as lactose-free cheese and smoked cheddar are developed to cater to diverse consumer needs in the food and beverage sector.
Cracker Barrel's top competitors include Saputo, Nuts For Cheese and Dairy Farmers of Canada.
Cracker Barrel offers Lactose Free Cheese, Marble Thick Cut Slices, and Signature Smoked Cheddar.
Cracker Barrel has 1 investor. Key investors include Lactalis Canada.
Cracker Barrel operates through Lactalis Canada Inc..
Yes. Cracker Barrel was acquired by Parmalat in November 2018.