About Cracker Barrel
Cracker Barrel is a company based in Toronto (Canada) founded in 1954 was acquired by Parmalat in November 2018. It operates as a Direct-to-Consumer (D2C). Cracker Barrel offers products and services including Lactose Free Cheese, Marble Thick Cut Slices, and Signature Smoked Cheddar. Cracker Barrel operates in a competitive market with competitors including Saputo, Agropur, Nuts For Cheese, Dairy Farmers of Canada and Danone Canada, among others.
- Headquarter Toronto, Canada
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Lactalis Canada Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Parmalat
(Nov 06, 2018)
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Products & Services of Cracker Barrel
Cracker Barrel offers a comprehensive portfolio of products and services, including Lactose Free Cheese, Marble Thick Cut Slices, and Signature Smoked Cheddar. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Lactose-free cheese made with 100% Canadian milk.
Thicker marble cheese slices for sandwiches and burgers.
Naturally smoked cheddar with a unique smoky flavor.
Funding Insights of Cracker Barrel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cracker Barrel
Cracker Barrel has secured backing from 1 investor. Prominent investors backing the company include Lactalis Canada. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Lactalis Canada is engaged in dairy product manufacturing and distribution.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cracker Barrel
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cracker Barrel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cracker Barrel Comparisons
Competitors of Cracker Barrel
Cracker Barrel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Saputo, Agropur, Nuts For Cheese, Dairy Farmers of Canada and Danone Canada, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Brand of dairy products
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| domain | founded_year | HQ Location |
Agropur is recognized as a leading dairy cooperative in North America.
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| domain | founded_year | HQ Location |
Vegan cheese brand
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| domain | founded_year | HQ Location |
Canadian dairy farmers and products are represented nationwide.
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| domain | founded_year | HQ Location |
Offers nutritious yogurt, plant-based products, beverages, and coffee enhancers for health.
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| domain | founded_year | HQ Location |
Multi-category dairy products are branded and distributed by Dairy Distillery.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Cracker Barrel
When was Cracker Barrel founded?
Cracker Barrel was founded in 1954.
Where is Cracker Barrel located?
Cracker Barrel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
What does Cracker Barrel do?
Cracker Barrel, operated by Lactalis Canada Inc., is focused on the production of premium cheese products made with 100 Canadian milk. A variety of formats including blocks, shreds, slices, and snacks are offered. The company is committed to supporting Canadian dairy farmers and communities while promoting sustainability through initiatives like upcycled recipes to reduce food waste. Innovative products such as lactose-free cheese and smoked cheddar are developed to cater to diverse consumer needs in the food and beverage sector.
Who are the top competitors of Cracker Barrel?
What products or services does Cracker Barrel offer?
Cracker Barrel offers Lactose Free Cheese, Marble Thick Cut Slices, and Signature Smoked Cheddar.
Who are Cracker Barrel's investors?
Cracker Barrel has 1 investor. Key investors include Lactalis Canada.