About Cracker Barrel
Cracker Barrel is a publicly listed company based in Lebanon (United States) founded in 1969 by Dan Evins. A chain of limited-service restaurants is operated nationwide. It operates in the Technology and Consumer sectors. The company has 77,600 employees. Cracker Barrel has completed 1 acquisition, including Maple Street Biscuit Company. Its website crackerbarrel.com draws about 4.5 million monthly visits. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is CRACKER BARREL OLD COUNTRY STORE, INC. Similar companies include Workday, Burger King and Kronos; 3 of its 3 listed similar companies have raised funding.
Company details
Cracker Barrel was founded in 1969 by Dan Evins in Lebanon, Tennessee, as a chain of limited-service restaurants. Operations focus on casual dining with country store elements, where home-style American meals and retail goods are provided. Over 650 locations are maintained across 44 U.S. states, emphasizing family-oriented service in the hospitality sector. Expansion has been driven by franchise and company-owned models since inception.
- Headquarters Lebanon, United States
- Employees 77,600
- Founders Dan Evins
- Stage Public
- SectorsTechnologyConsumer
- Website category Food and Drink · Restaurants and Delivery
- Phone•••• ••••
- Website crackerbarrel.com
- Social LinkedIn X Facebook
- Legal Name Cracker Barrel Old Country Store, Inc.
- Annual Revenue$3.32 B (USD)-4.74as on Jul 31, 2026
- Net Profit$31.68 M (USD)-31.7as on Jul 31, 2026
- EBITDA$121.49 M (USD)-38.43as on Jul 31, 2026
- Latest Funding Round$275M (USD), Post-IPO
Jun 2021
- Employee Count77,600
- Investments & Acquisitions
Apps and channels of Cracker Barrel
Cracker Barrel publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Cracker Barrel
- Total Rounds 1
- Last Round Post-IPO — $275M
- First Round $275M
(Jun 2021)
All 1 funding rounds of Cracker Barrel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $275M | Post-IPO | – | – | – |
People of Cracker Barrel
231 people are tracked at Cracker Barrel (77 in leadership, 2 in board & advisors, 152 in team); the tracked headcount is 77,600.
| Name | Role | Group |
|---|---|---|
Dan Evins | Ex- Co-Founder | Leadership |
Penny Carroll | Foundation Director | Leadership |
Joe Mertes | Vice President, Financial Planning & Analysis | Leadership |
Chris Edwards | SVP, Chief Strategy Officer | Leadership |
Brian Phillips | General Manager | Leadership |
Cindy Overton | Director Of Allocation And Retail Technology | Leadership |
Bea-Jae Hill | General Manager | Leadership |
Curt Blondheim | Regional Vice President | Leadership |
Robert Roberge | Regional Vice President | Leadership |
Joel Hodges | General Manager | Leadership |
Cammie Spillyards-Schaefer | Senior Vice President, Operations | Leadership |
Donna L. Roberts | Senior Vice President & Chief Human Resources Officer | Leadership |
William Herzberg | General Manager | Leadership |
Clint Hille | General Manager | Leadership |
Jennifer Smith | Sr Director, Digital Marketing & Ecommerce | Leadership |
Jim Burnett | Sr. Director Of Logistics | Leadership |
Ben Miller | Vp, Brand Strategy | Leadership |
Julie Felss Masino | President & CEO | Leadership |
Craig Pommells | Senior Vice President & Chief Financial Officer | Leadership |
Bruce Hoffmeister | SVP & Chief Information Officer | Leadership |
211 more people are available in the full profile.
Complete people profiles for Cracker Barrel
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IPO & Listings of Cracker Barrel
Cracker Barrel is a publicly listed company on the NASDAQ with ticker symbol CBRL in USA, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Oct 1984
- Listed onNASDAQ: CBRL
- Listed entityCracker Barrel Old Country Store, Inc.
- Exchange sectorConsumer services
- ISINUS22410J1060
- Share price$61.25 (+4.27% on the day) · 2026-10-13
- Market capitalisation$1.37B
- Price to earnings43.9
- EPS (diluted, trailing year)$1.39
- Dividend yield1.63%
- Volume (last session)1,287,830
Financials of Cracker Barrel
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | $3.32B | $31.7M | $121.5M |
| 2025 | $3.48B | $46.4M | $197.3M |
| 2024 | $3.47B | $40.9M | $184.5M |
| 2023 | $3.44B | $99.0M | $298.9M |
| 2022 | $3.27B | $131.9M | $315.1M |
Detailed financial statements for Cracker Barrel
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Cracker Barrel
Cracker Barrel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Maple Street Biscuit Company.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of event catering services | maplestreetbiscuits.com | Brentwood, United States | 2012 | Oct 2019 | $36M |
Complete acquisition details for Cracker Barrel
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Timeline of Cracker Barrel
4 dated milestones of Cracker Barrel across 52 years, from founding to its latest funding, stage changes and deals.
- Founded Cracker Barrel is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Maple Street Biscuit Company.
- Funding First funding round of $275.0M.
Similar companies to Cracker Barrel
Cracker Barrel has 3 listed similar companies in our database, 3 of them funded. They include Workday, Burger King and Kronos.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| workday.com | 2005 | Pleasanton, United States | $352.3M | 11,805 | Cloud-based HR and financial software is delivered to enterprises. | |
| bk.com | 1954 | Miami, United States | $100M | 40 | Burgers and fast food are served by a restaurant chain. | |
| kronos.com | 1977 | Lowell, United States | $855M | 86 | HCM software solutions for enterprise workforce management are provided. |
Detailed similar companies of Cracker Barrel
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Web traffic of Cracker Barrel
The website of Cracker Barrel (crackerbarrel.com) receives about 4.5M visits a month and ranks #7,714 among all websites worldwide, #188 in Restaurants and Delivery.
- Monthly visits4.5M
▼ 27.7% vs previous month
- Unique visitors2.7M
per month
- Global rank#7,714
among all websites
- Category rank#188
Food and Drink · Restaurants and Delivery
- Bounce rate35%
- Pages per visit5.0
- Average visit3 min 29 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Cracker Barrel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ihop.com | 100% | 3.1M | #15,302 | View details | |
| olivegarden.com | 90% | #5,481 | View details | ||
| bobevans.com | 89% | 618K | #45,261 | View details | |
| applebees.com | 88% | 5.5M | #9,512 | View details | |
| texasroadhouse.com | 82% | 5.6M | #8,541 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cracker Barrel
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Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Cracker Barrel (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Cracker Barrel
Complete news archive for Cracker Barrel
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Frequently Asked Questions about Cracker Barrel
Cracker Barrel was founded in 1969 and raised its 1st funding round 52 years after it was founded.
Cracker Barrel is headquartered in Lebanon, United States.
Cracker Barrel has 77,600 employees.
Annual revenue of Cracker Barrel is $3.32B as on Jul 31, 2026.
Cracker Barrel was founded in 1969 by Dan Evins in Lebanon, Tennessee, as a chain of limited-service restaurants. Operations focus on casual dining with country store elements, where home-style American meals and retail goods are provided. Over 650 locations are maintained across 44 U.S. states, emphasizing family-oriented service in the hospitality sector. Expansion has been driven by franchise and company-owned models since inception.
Cracker Barrel's top competitors include Workday, Kronos and Burger King.
Yes, Cracker Barrel is publicly traded on NASDAQ under the ticker symbol CBRL.
Cracker Barrel has made 1 acquisition, including Maple Street Biscuit Company.
Cracker Barrel operates through Cracker Barrel Old Country Store, Inc.
Yes. Cracker Barrel publishes Cracker Barrel, with over 1 million downloads.
The website of Cracker Barrel receives about 4.5 million visits a month and ranks #7,714 among all websites worldwide.