About Crafty
Crafty is a Consumer company based in Chicago (United States) founded in 2015 by Nathan Rosenstock, Ishan Daya, and Jimmy Paul. Crafty is engaged in providing office food and beverage solutions. It operates on a SaaS (Software-as-a-Service) and Managed Services model in Consumer, Retail, and Business Services sectors. Crafty has raised $35.77 million across 8 funding rounds from investors including Tribeca Venture Partners, OCA Ventures and Manifold Group. Its website craftydelivers.com draws about 11 thousand monthly visits. Crafty offers products and services including Pantry Solutions, Coffee Programs, Equipment Services, and Crafty Platform. Its focus areas include Food & Beverage, Office Catering and Workplace Food Solutions. Its legal entity is CRAFTY LLC. Its competitors include ezCater, Cheetah and Fooda; 3 of its 3 listed competitors have raised funding.
Company details
Crafty is involved in delivering comprehensive office food and beverage programs through a technology-driven platform. Services are provided across multiple sectors, including pantry stocking, coffee and tea curation, and equipment maintenance. Solutions are managed centrally via the Crafty Platform, enabling clients to control spending, manage products, and oversee operations. Coverage is extended to over 400 global client offices in 45 cities, enhancing workplace culture and employee engagement. Partnerships with top workplaces are maintained to ensure quality and scalability of services.
- Total Equity Funding$35.77M (USD)
in 8 rounds
- Latest Funding Round$13.19M (USD), Series B
Feb 2026
- InvestorsTribeca Venture Partners
& 8 more
Products & Services of Crafty
Crafty offers a comprehensive portfolio of products and services, including Pantry Solutions, Coffee Programs, Equipment Services, and Crafty Platform.
Office pantries are stocked with snacks and drinks.
Coffee and tea products are curated for offices.
Top equipment is provided for office food services.
Platform is used to manage food program operations.
Apps and channels of Crafty
its YouTube channel Crafty has 61 subscribers and 30 videos.
Videos from Crafty
The most watched videos on Crafty's YouTube channel, Crafty (61 subscribers). Click a video to play it here.
More on Crafty.
Funding Insights of Crafty
Crafty has successfully raised a total of $35.77M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $13.19 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.77M
- Total Rounds 8
- Last Round Series B — $13.19M
- First Round $55,000
(May 2018)
- Investors Count 9
All 8 funding rounds of Crafty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $13.19M | Series B | – | – | – |
| Nov 2025 | $1M | Series A | – | – | – |
| May 2024 | $8.7M | Series A | – | – | – |
| Apr 2022 | $10M | Series A | – | Tribeca Venture Partners | |
| Apr 2020 | $1.2M | Seed | – | – | – |
| Jan 2020 | $1.48M | Seed | – | – | – |
| Aug 2018 | $200,000 | Seed | – | – | – |
| May 2018 | $55,000 | Debt – Conventional | – | – | – |
9 investors in total: 9 institutional.
Investors in Crafty
Crafty has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Tribeca Venture Partners, OCA Ventures and Manifold Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage VC firm investing in the US | tribecavp.com | New York, United States | ||
Seed and early-stage US venture capital investments are managed. | ocaventures.com | Chicago, United States | ||
Enterprise transformation is accelerated through technology and data solutions. | manifold.group | Chicago, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Firebrand is engaged in seed stage investments for startups. | firebrandvc.com | |||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
Early-stage investments are provided in the food industry. | bluesteinventures.com | Chicago, United States | ||
| 7bc.vc | ||||
Venture capital firm focused on late seed to series A stage software and internet technology companies | rubicon.vc | San Francisco, United States |
Investor details for Crafty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Crafty
26 people are tracked at Crafty (13 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Nathan Rosenstock | Co-Founder | Leadership |
Ishan Daya | Co-Founder | Leadership |
Jimmy Paul | Co-Founder & CTO | Leadership |
Jenna Ricks | Director Of Learning And Development | Leadership |
Chris Ritter | Co-Founder & COO | Leadership |
John Kreller | General Manager | Leadership |
Sarah Berger | Vice President Marketing | Leadership |
David Boyer | Director Of Engineering | Leadership |
Mara Jones | Vice President, People | Leadership |
Lindsey D. | Lead Human Resources Business Partner | Leadership |
Jeremy Lee | Director Of Data | Leadership |
Jeffrey Charles Nash | Senior Director Of Merchandising | Leadership |
Allison Cuca | VP of Product | Leadership |
Alexis Shimcoski, SHRM-CP | People Operations Manager | Team |
Benjamin Pohl | Senior Software Engineer I | Team |
Christine Williams | Payroll Manager | Team |
Briann W. | People Operations Coordinator | Team |
Brianna Rivera | Senior Merchandising Coordinator | Team |
Kelley Gessner | Senior Product Manager | Team |
Kristina Rothenberg | Senior Manager Talent Acquisition | Team |
6 more people are available in the full profile.
Complete people profiles for Crafty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Crafty
3 dated milestones of Crafty across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Crafty is founded.
- Funding First funding round of $55K.
- Funding Latest funding round, Series B, of $13.2M.
Competitors of Crafty
Crafty has 3 listed competitors in our database, 3 of them funded. They include ezCater, Cheetah and Fooda.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ezcater.com | 2007 | Boston, United States | $435.92M | 856 | Online catering marketplace for enterprises | |
| gocheetah.com | 2015 | San Francisco, United States | $110.12M | 110 | Groceries for restaurants are sourced via an online platform. | |
| fooda.com | 2011 | Chicago, United States | $31.18M | 380 | Curated office lunch catering is facilitated through an online marketplace. |
Detailed competitors of Crafty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Crafty
The website of Crafty (craftydelivers.com) receives about 10.5K visits a month and ranks #1,657,273 among all websites worldwide, #4,570 in Beverages.
- Monthly visits10.5K
▼ 33.1% vs previous month
- Unique visitors6.9K
per month
- Global rank#1,657,273
among all websites
- Category rank#4,570
Food and Drink · Beverages
- Bounce rate62%
- Pages per visit1.8
- Average visit53 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Crafty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
essentialwonders.com | essentialwonders.com | 100% | #2,809,613 | – | |
| canteen.com | 91% | #274,574 | View details | ||
| fifteen.net | 75% | 680.7K | #3,676,312 | View details | |
foodforthoughtchicago.com | foodforthoughtchicago.com | 75% | #4,515,117 | – | |
tasteatlas.com | tasteatlas.com | 75% | #32,124 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Crafty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Crafty (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Crafty
Complete news archive for Crafty
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- Brand-specific news history
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Frequently Asked Questions about Crafty
Crafty was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Crafty is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Crafty is a funded company, having raised a total of $35.77M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $55K, raised on May 2018.
Crafty is involved in delivering comprehensive office food and beverage programs through a technology-driven platform. Services are provided across multiple sectors, including pantry stocking, coffee and tea curation, and equipment maintenance. Solutions are managed centrally via the Crafty Platform, enabling clients to control spending, manage products, and oversee operations. Coverage is extended to over 400 global client offices in 45 cities, enhancing workplace culture and employee engagement. Partnerships with top workplaces are maintained to ensure quality and scalability of services.
Crafty offers Pantry Solutions, Coffee Programs, Equipment Services, and Crafty Platform.
Crafty has 9 investors. Key investors include Tribeca Venture Partners, OCA Ventures, Manifold Group, Greycroft, and Firebrand.
Crafty operates through Crafty Llc.