About Crafty
Crafty is a company based in Chicago (United States) founded in 2015 by Nathan Rosenstock, Ishan Daya, and Jimmy Paul. It operates as a SaaS (Software-as-a-Service), and Managed Services. Crafty has raised $22.58 million across 7 funding rounds from investors including Tribeca Venture Partners, OCA Ventures and Manifold Group. Crafty offers products and services including Pantry Solutions, Coffee Programs, Equipment Services, and Crafty Platform. Crafty operates in a competitive market with competitors including ezCater, Cheetah, Fooda, ZeroCater and EAT Club, among others.
- Headquarter Chicago, United States
- Founders Nathan Rosenstock, Ishan Daya, Jimmy Paul
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Sectors
ConsumerRetail Business Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Crafty Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.58 M (USD)
in 7 rounds
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Latest Funding Round
$1 M (USD), Series A
Nov 20, 2025
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Investors
Tribeca Venture Partners
& 8 more
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Employee Count
Employee Count
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Products & Services of Crafty
Crafty offers a comprehensive portfolio of products and services, including Pantry Solutions, Coffee Programs, Equipment Services, and Crafty Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Office pantries are stocked with snacks and drinks.
Coffee and tea products are curated for offices.
Top equipment is provided for office food services.
Platform is used to manage food program operations.
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Funding Insights of Crafty
Crafty has successfully raised a total of $22.58M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $1.0M
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First Round
First Round
(15 May 2018)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Series A - Crafty | Valuation |
investors |
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| May, 2024 | Amount | Series A - Crafty | Valuation |
investors |
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| Apr, 2022 | Amount | Series A - Crafty | Valuation | Tribeca Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Crafty
Crafty has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Tribeca Venture Partners, OCA Ventures and Manifold Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage VC firm investing in the US
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Founded Year | Domain | Location | |
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Seed and early-stage US venture capital investments are managed.
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Founded Year | Domain | Location | |
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Enterprise transformation is accelerated through technology and data solutions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Crafty
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Crafty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Crafty Comparisons
Competitors of Crafty
Crafty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ezCater, Cheetah, Fooda, ZeroCater and EAT Club, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online catering marketplace for enterprises
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| domain | founded_year | HQ Location |
Groceries for restaurants are sourced via an online platform.
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| domain | founded_year | HQ Location |
Curated office lunch catering is facilitated through an online marketplace.
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| domain | founded_year | HQ Location |
Cafeteria management solutions and corporate catering services are provided.
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| domain | founded_year | HQ Location |
Personalized meals are delivered to offices through an online platform.
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| domain | founded_year | HQ Location |
Dietician-curated healthy meals are delivered in San Francisco.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Crafty
Frequently Asked Questions about Crafty
When was Crafty founded?
Crafty was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Where is Crafty located?
Crafty is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is Crafty a funded company?
Crafty is a funded company, having raised a total of $22.58M across 7 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on May 15, 2018.
What does Crafty do?
Crafty is involved in delivering comprehensive office food and beverage programs through a technology-driven platform. Services are provided across multiple sectors, including pantry stocking, coffee and tea curation, and equipment maintenance. Solutions are managed centrally via the Crafty Platform, enabling clients to control spending, manage products, and oversee operations. Coverage is extended to over 400 global client offices in 45 cities, enhancing workplace culture and employee engagement. Partnerships with top workplaces are maintained to ensure quality and scalability of services.
What products or services does Crafty offer?
Crafty offers Pantry Solutions, Coffee Programs, Equipment Services, and Crafty Platform.
Who are Crafty's investors?
Crafty has 9 investors. Key investors include Tribeca Venture Partners, OCA Ventures, Manifold Group, Greycroft, and Firebrand.
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