About Cratio
Cratio is a Technology company based in Chennai (India) founded in 2009 by Manigandan Varadharajan. Sales CRM software automating leads, WhatsApp marketing, and field force tracking for businesses. It operates on a SaaS and B2B model. Its website cratiocrm.com draws about 81 thousand monthly visits. Its Indian entity Cratio Software Private Limited reported revenue of ₹3.27 Cr. Cratio offers products and services including Lead Automation, WhatsApp Marketing, and Android Dialer. Its focus areas include CRM Software, Sales Automation, Lead Management and Marketing Tech.
Company details
Cratio is a sales CRM software that automates lead capture, distribution, and follow-up processes for various industries. It integrates features like WhatsApp marketing, mobile dialers, and real-time call tracking to enhance sales efficiency. Based in Chennai, India, it serves B2B companies, real estate, education, and financial services by offering customizable tools and reports. The platform operates on a subscription model with no upfront payments.
- Headquarters Chennai, India
- Founders Manigandan Varadharajan
- SectorsTechnology
- Email••••••••
- Website cratiocrm.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Cratio Software Private Limited
- Date of Incorporation 12 Jun, 2013
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹3.27 Cr
FY 2025 · +19% YoY
- Net Profit₹52 Lakh
FY 2025 · 16% margin
- EBITDA₹72.7 Lakh
FY 2025 · 22% margin
Associated legal entities of Cratio
Cratio operates through Cratio Software Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cratio Software Private Limited CIN U72300TN2013PTC091638 | Active | 12 Jun 2013 | Chennai, Tamil Nadu | ₹3.3 Cr | 2 | View details |
Products & Services of Cratio
Cratio offers a comprehensive portfolio of products and services, including Lead Automation, WhatsApp Marketing, and Android Dialer.
Automates lead capture, distribution, and follow-up for sales teams.
Sends automated messages and campaigns for lead nurturing.
Enables easy calling and tracking of sales interactions.
Apps and channels of Cratio
Cratio publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Cratio CRM has 329 subscribers and 22 videos.
Videos from Cratio
The most watched videos on Cratio's YouTube channel, Cratio CRM (329 subscribers). Click a video to play it here.
More on Cratio CRM.
Board of directors of Cratio Software Private Limited (Cratio)
Cratio Software Private Limited is the primary company behind Cratio. The board of Cratio Software Private Limited currently have 2 directors; the longest-serving is Manigandan Varadharajan, appointed in 2013. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manigandan Varadharajan DIN 00335327 | Whole-time director | 12 Jun 2013 | 13 yrs 4 mo | Cratio Software Private Limited |
| Preethi Vijayakumar DIN 03629368 | Whole-time director | 12 Jun 2013 | 13 yrs 4 mo | Cratio Software Private Limited |
People of Cratio
1 people are tracked at Cratio (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for Cratio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Cratio
Figures of Cratio Software Private Limited, the primary company behind Cratio, for FY 2025. Revenue was ₹3.27 Cr (+19% year on year). Net profit was ₹52 Lakh (16% margin). EBITDA was ₹72.7 Lakh (22% margin). Revenue has grown at a compounded annual rate of -1% over three years and +16% over five years.
- ₹3.27 CrRevenue · FY 2025 · +19% YoY
- ₹52 LakhNet profit · 16% margin
- ₹72.7 LakhEBITDA · 22% margin
- ₹1 LakhPaid-up capital
- -1%Revenue CAGR, 3 years
- +16%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Cratio Software Private Limited are on its company page.
Detailed financial statements for Cratio
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Web traffic of Cratio
The website of Cratio (cratiocrm.com) receives about 80.8K visits a month.
- Monthly visits80.8K
▲ 78.4% vs previous month
Websites whose visitors overlap most with Cratio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| telecrm.in | 100% | 278.5K | #118,109 | View details | |
bitrix24.in | bitrix24.in | 98% | #69,171 | – | |
| zoom.us | 97% | 563.4M | #82 | View details | |
| uneecops.com | 94% | 30.1K | #1,131,178 | View details | |
| techjockey.com | 94% | 442.4K | #103,321 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cratio
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Cratio
Cratio was founded in 2009.
Cratio is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
The primary company behind Cratio, Cratio Software Private Limited, reported revenue of ₹3.27 Cr for FY 2025, up 19% year on year.
Cratio is a sales CRM software that automates lead capture, distribution, and follow-up processes for various industries. It integrates features like WhatsApp marketing, mobile dialers, and real-time call tracking to enhance sales efficiency. Based in Chennai, India, it serves B2B companies, real estate, education, and financial services by offering customizable tools and reports. The platform operates on a subscription model with no upfront payments.
Cratio offers Lead Automation, WhatsApp Marketing, and Android Dialer.
Cratio operates through Cratio Software Private Limited.
The legal entities of Cratio currently have 2 directors, including Manigandan Varadharajan, Preethi Vijayakumar.
Yes. Cratio publishes Cratio CRM and 1 more app, with over 10,000 downloads.