About Credly
Credly is an Education company based in New York (United States) founded in 2012, and was acquired by Pearson in January 2022. Digital badge creation platform. Credly has raised $18.21 million across 3 funding rounds from investors including Pearson, Lumina Foundation and Avery Dennison Apparel Solutions. The company has 81 employees. Its website credly.com draws about 3.9 million monthly visits. Credly offers products and services including Digital Credentials, Workforce Insights, Strategic Workforce Planning, and Candidate Assessment. Its focus areas include EdTech, Higher Education Tech, College IT and Admin Solutions. Its legal entity is CREDLY, INC. Its competitors include Basno, CritterCoin and Badge List; 1 of its 3 listed competitors has raised funding.
Company details
Credly was founded in 2012 in New York, United States, as a platform in the education technology sector focused on digital credentials. Badges and credentials are created, verified, shared, and managed through customizable tools for institutions. Profiles are built by users to display earned badges, with operations supported by a subscription model. The service is accessible on iOS devices, serving verification needs across educational and professional contexts.
- Headquarters New York, United States
- Employees 81
- Stage Acquired
- SectorsEducation
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Website info.credly.com
- Social LinkedIn X Facebook
- Acquired by Pearson (Jan 2022)
- Legal Name Credly, Inc.
Products & Services of Credly
Credly offers a comprehensive portfolio of products and services, including Digital Credentials, Workforce Insights, Strategic Workforce Planning, and Candidate Assessment.
System for issuing and verifying digital badges for achievements.
Provides data on employee skills for better workforce planning.
Identifies future skills needs and learning paths for employees.
Offers insights into candidate abilities and personality traits.
Funding Insights of Credly
Credly has successfully raised a total of $18.21M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $11.11 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.21M
- Total Rounds 3
- Last Round Series A — $11.11M
- First Round $2.5M
(Mar 2016)
- Investors Count 10
All 3 funding rounds of Credly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $11.11M | Series A | – | Strada Education Network, ZOMALAB | |
| Aug 2017 | $4.6M | Series A | – | New Markets Venture Partners | |
| Mar 2016 | $2.5M | Seed | – | New Markets Venture Partners, Achieve Partners |
10 investors in total: 10 institutional.
Investors in Credly
Credly has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Pearson, Lumina Foundation and Avery Dennison Apparel Solutions.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology companies are funded by this venture capital firm. | newmarketsvp.com | Howard County, United States | ||
Venture capital firm focused on tech sectors | zomalab.com | Denver, United States | ||
Early-stage investments and growth strategies are provided by LionsBrothers. | lionsbrothers.com | London, United Kingdom | ||
Supports education-to-career pathways, coaching, affordability, and workforce alignment for better outcomes. | 1960 | stradaeducation.org | Indianapolis, United States | |
Apparel is manufactured on contract for brands by Lion. | 1899 | lionbrothers.com | Owings Mills, United States | |
Private foundation in Indianapolis | 2000 | luminafoundation.org | Indianapolis, United States | |
Provider of evidence-based learning products and solutions for learners and educators | 1836 | pearson.com | London, United Kingdom | |
Professional education courses are delivered by Achieve Partners. | achievepartners.com | New York, United States | ||
| cityandguildsgroup.com | ||||
Offers vocational qualifications, apprenticeships, and training for learners and employers worldwide. | 1878 | cityandguilds.com | London, United Kingdom |
Investor details for Credly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Credly
14 people are tracked at Credly (3 in leadership, 1 in board & advisors, 10 in team); the tracked headcount is 81.
| Name | Role | Group |
|---|---|---|
Sam Sutton | Director Of Revenue Operations | Leadership |
Ed Guardaro | VP, Sales | Leadership |
Archana Chandrasekar Ms-Mba | Head Of Compliance | Leadership |
Jamie Farrell | Board Member | Board & advisors |
Jess Sandhu | Business Development And Account Management | Team |
Corey Herkender | Sr. Manager, Customer Support | Team |
Dylan Leeman | Lead Software Engineer | Team |
Breon Waldman | Customer Success Manager | Team |
Raven Smith | Customer Success | Team |
Jake Szenderski | Account Executive | Team |
Dominique Turner | Customer Success Associate | Team |
Dominique Wells | Customer Success Manager | Team |
Fiona Taylor | Client Success Manager | Team |
Greg Filipczak | Full Stack Developer | Team |
Complete people profiles for Credly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Credly
4 dated milestones of Credly across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Credly is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series A, of $11.1M.
- Exit Acquired by Pearson.
Competitors of Credly
Credly has 3 listed competitors in our database, 1 of them funded. They include Basno, CritterCoin and Badge List.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| basno.com | 2010 | New York, United States | $1.23M | Skills are recognized via online badges and certificates. | ||
| crittercoin.com | 2022 | Lewisville, United States | Digital platform rewarding student behavior through coins, houses, and rewards in schools. | |||
| badgelist.com | 2014 | San Francisco, United States | Learning portfolio management platform |
Detailed competitors of Credly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Credly
The website of Credly (credly.com) receives about 3.9M visits a month and ranks #10,765 among all websites worldwide, #1,493 in Graphics Multimedia and Web Design.
- Monthly visits3.9M
▼ 6.3% vs previous month
- Unique visitors2M
per month
- Global rank#10,765
among all websites
- Category rank#1,493
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate43%
- Pages per visit5.3
- Average visit3 min 02 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with Credly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| badgeos.org | 100% | #6,853,983 | View details | ||
| canva.com | 81% | 876.1M | #35 | View details | |
| certifier.io | 76% | 310.5K | #134,360 | View details | |
| loom.com | 76% | 19.6M | #3,257 | View details | |
| dribbble.com | 74% | 11.6M | #4,361 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Credly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Education Technology Platforms
3 companies that operate in the same segment as Credly (Education Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M |
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Related news about Credly
Complete news archive for Credly
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- Brand-specific news history
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Frequently Asked Questions about Credly
Credly was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Credly is headquartered in New York, United States. It is registered at New York, New York, United States.
Credly is a funded company, having raised a total of $18.21M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Mar 2016.
Credly has 81 employees.
Credly was founded in 2012 in New York, United States, as a platform in the education technology sector focused on digital credentials. Badges and credentials are created, verified, shared, and managed through customizable tools for institutions. Profiles are built by users to display earned badges, with operations supported by a subscription model. The service is accessible on iOS devices, serving verification needs across educational and professional contexts.
Credly's top competitors include Basno, Badge List and CritterCoin.
Credly offers Digital Credentials, Workforce Insights, Strategic Workforce Planning, and Candidate Assessment.
Credly has 10 investors. Key investors include Pearson, Lumina Foundation, Avery Dennison Apparel Solutions, Strada Education Network, and New Markets Venture Partners.
Credly operates through Credly, Inc..
Yes. Credly was acquired by Pearson in January 2022.
The website of Credly receives about 3.9 million visits a month and ranks #10,765 among all websites worldwide.