About Critical Mass
Critical Mass is a company based in Calgary (Canada) founded in 1996. It operates as a B2B. The company has 348 employees. Critical Mass offers products and services including Brand and Campaign Services, Experience Design, AI and Data Services, Social Technology, and Performance Marketing. Critical Mass operates in a competitive market with competitors including Townsquare Media, AKQA, Prophet, Tinuiti and Advantage Solutions, among others.
- Headquarter Calgary, Canada
- Employees 348
- SectorsTechnology
- Email••••••••
- Website criticalmass.com
- Social LinkedIn Instagram
- Legal Name Critical Mass U.S. Inc.
- Employee Count348
Products & Services of Critical Mass
Critical Mass offers a comprehensive portfolio of products and services, including Brand and Campaign Services, Experience Design, AI and Data Services, Social Technology, and Performance Marketing.
Develops brand strategies and campaigns for global clients
Creates digital experiences through innovative technology
Applies AI for insights and performance marketing
Manages social platforms for brand engagement
Optimizes marketing for measurable results
People of Critical Mass
419 people are tracked at Critical Mass (192 in leadership, 227 in team); the tracked headcount is 348.
| Name | Role | Group |
|---|---|---|
Lauren Duchon | Vice President, Project Delivery | Leadership |
Cam Pegg | Senior Vice President, Strategy | Leadership |
Amanda Pereira | Strategy Director | Leadership |
Caroline Mercier | Associate Content Strategy Director | Leadership |
Carlos Gomez | VP Of Technology | Leadership |
Aaron Morris | Senior Technology Director | Leadership |
Natalie Clark | Associate Design Director | Leadership |
Emmanuel Riggione | Associate Creative Engineer Director | Leadership |
Esther Lim | Account Director | Leadership |
Lauren Barrett | Group Creative Director | Leadership |
Janelle Veselik | Account Director | Leadership |
Ammad Nasir | Experience Design Director | Leadership |
Kira Reed | Account Director | Leadership |
Meredith Welch | Sr Director At Artbot | Leadership |
Chris Gokiert | CEO | Leadership |
Leisa Northcott | Group Creative Director | Leadership |
Maaike van Lambalgen | Art Director - Critical Mass Apple | Leadership |
Taylor Kline | Associate Creative Engineering Director | Leadership |
Laurie | Vp, Project Delivery | Leadership |
Christiaan Welzel | Vice President, Executive Creative Director | Leadership |
399 more people are available in the full profile.
Complete people profiles for Critical Mass
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Competitors of Critical Mass
Critical Mass operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, AKQA, Prophet, Tinuiti and Advantage Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed competitors of Critical Mass
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Critical Mass
Websites that share an audience with Critical Mass (criticalmass.com).
Websites whose visitors overlap most with Critical Mass. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| organic.com | 96% | 4.6K | #4,143,162 | View details | |
| evanshunt.com | 95% | 3.1K | #5,989,108 | View details | |
| zadv.com | 90% | 5.5K | #3,543,816 | View details | |
| razorfish.com | 89% | 36.5K | #1,056,305 | View details | |
| lippincott.com | 70% | 52.4K | #706,174 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Critical Mass
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Critical Mass
Complete news archive for Critical Mass
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Critical Mass
10 companies that operate in the same segment as Critical Mass (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about Critical Mass
Critical Mass was founded in 1996.
Critical Mass is headquartered in Calgary, Canada. It is registered at Calgary, Alberta, Canada.
Critical Mass has 348 employees.
Critical Mass creates connected digital ecosystems through design and technology, offering services in strategy, brand campaigns, AI, and performance marketing. They work with global clients like Nike and BMW, emphasizing innovative experiences and media automation. Based in multiple offices across cities such as Calgary and New York, they deliver creative solutions for businesses in various industries.
Critical Mass's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Critical Mass offers Brand and Campaign Services, Experience Design, AI and Data Services, Social Technology, and Performance Marketing.
Critical Mass operates through Critical Mass U.S. Inc..