About Crossroads Helpline
Crossroads Helpline is a Transportation, Automotive & Logistics company based in Delhi (India) founded in 1999 by Sanjiv Singhania. Roadside assistance and emergency vehicle services are provided. It operates on a Subscription Services and Pay-per-Use / Usage-Based model in Transportation, Automotive & Logistics and Business Services sectors. The company has 17 employees. Crossroads Helpline has completed 1 acquisition, including MeriCar. Crossroads Helpline was last valued at $3.99 million in January 2015. Its Indian entity Roadside Awareness Private Limited reported revenue of ₹3.18 Cr. Crossroads Helpline offers products and services including Roadside Assistance, Tyre Puncture Service, Fuel Delivery Service, Battery Jump Start, and Towing Service. Its focus areas include Automotive, Roadside Assistance and Emergency Services. Its competitors include ReadyAssist, AAIR and AUTO i CARE; 1 of its 3 listed competitors has raised funding.
Company details
Emergency roadside assistance is offered by Crossroads Helpline across India. Services including towing, tyre puncture repair, fuel delivery, battery jump starts, and key lockout assistance are provided. Coverage extends to various vehicle types such as 2-wheelers, commercial cars, and electric vehicles. Operations are conducted 247 to ensure support is available anytime. Corporate partnerships and motor insurance solutions are also facilitated. Nationwide service availability is maintained to assist customers in multiple cities like Delhi, Noida, Gurgaon, and Ghaziabad.
- Headquarters Delhi, India
- Employees 17
- Founders Sanjiv Singhania
- Stage Minicorn
- SectorsTransportation, Automotive & LogisticsBusiness Services
- Phone•••• ••••
- Website crossroadshelpline.com
- Social LinkedIn X Facebook Instagram
- Legal Name Roadside Awareness Private Limited
- Date of Incorporation 11 Apr, 2017
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹3.18 Cr
FY 2024 · +9% YoY
- Net Profit₹1.4 Lakh
FY 2024 · 0% margin
- EBITDA₹8.5 Lakh
FY 2024 · 3% margin
- Latest Funding Round$1.5M (USD), Unspecified
Jan 2015
- Investors
- Employee Count17
- Investments & Acquisitions
Associated legal entities of Crossroads Helpline
Crossroads Helpline is associated with 3 registered companies on The Company Check; the primary company is Roadside Awareness Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Roadside Awareness Private Limited CIN U50400DL2017PTC315949 | Active | 11 Apr 2017 | New Delhi, Delhi | ₹3.2 Cr | 17 | 2 | View details |
| Cross Roads India Assistance Private Limited CIN U50400DL2011PTC222803 | Active | 26 Jul 2011 | New Delhi, Delhi | ₹4.8 Cr | 10 | 2 | View details |
| Action India Private Limited CIN U74999DL1999PTC099304 | Active | 15 Apr 1999 | New Delhi, Delhi | ₹0.1 Cr | 24 | 2 | View details |
Products & Services of Crossroads Helpline
Crossroads Helpline offers a comprehensive portfolio of products and services, including Roadside Assistance, Tyre Puncture Service, Fuel Delivery Service, Battery Jump Start, and Towing Service.
Emergency support for vehicles is provided on demand.
Tyre repair assistance is offered for stranded motorists.
Fuel is delivered to vehicles in emergency situations.
Battery assistance is provided for non-starting vehicles.
Vehicles are towed during breakdowns or emergencies.
Apps and channels of Crossroads Helpline
Crossroads Helpline publishes 2 mobile apps with over 5K+ downloads.
Funding Insights of Crossroads Helpline
- Total Rounds 1
- Last Round Unspecified — $1.5M
- First Round $1.5M
(Jan 2015)
- Investors Count 1
All 1 funding rounds of Crossroads Helpline with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $1.5M | Unspecified | $3.99M | Sixth Sense Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2015 | $3.99M | •••••••• |
Last known valuation $3.99M (Jan 2015). 1 investors in total: 1 institutional.
Investors in Crossroads Helpline
Crossroads Helpline has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sixth Sense Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in consumer-focused startups in India. | 2016 | sixthsenseventures.com | Mumbai, India |
Investor details for Crossroads Helpline
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Board of directors of Roadside Awareness Private Limited (Crossroads Helpline)
Roadside Awareness Private Limited is the primary company behind Crossroads Helpline. The boards of the 3 registered companies of Crossroads Helpline currently have 6 directors; the longest-serving is Bhupendra Bhanu, appointed in 2018. 23 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bhupendra Bhanu DIN 02590862 | Director | 03 Mar 2018 | 8 yrs 7 mo | Cross Roads India Assistance Private Limited |
| Dushyant Kumar DIN 09047128 | Director | 30 Jan 2021 | 5 yrs 8 mo | Cross Roads India Assistance Private Limited |
| Kamal DIN 10105526 | Director | 08 Apr 2023 | 3 yrs 6 mo | Roadside Awareness Private Limited |
| Chandan Kumar Singh DIN 08984213 | Director | 08 May 2023 | 3 yrs 5 mo | Action India Private Limited |
| Rashmi Rani DIN 08984223 | Director | 08 Jun 2023 | 3 yrs 4 mo | Action India Private Limited |
| Vinay K Bali DIN 01722886 | Director | 01 Apr 2025 | 1 yr 6 mo | Roadside Awareness Private Limited |
People of Crossroads Helpline
3 people are tracked at Crossroads Helpline (2 in leadership, 1 in team); the tracked headcount is 17.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Harish Lakhera | Founder & CEO | Leadership |
Neeru Bhambhani Pherwani | Avp-marketing Alliances & Strategic Partnerships | Team |
Complete people profiles for Crossroads Helpline
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Financials of Crossroads Helpline
Figures of Roadside Awareness Private Limited, the primary company behind Crossroads Helpline, for FY 2024. Revenue was ₹3.18 Cr (+9% year on year). Net profit was ₹1.4 Lakh (0% margin). EBITDA was ₹8.5 Lakh (3% margin). Revenue has grown at a compounded annual rate of +56% over three years and +195% over five years.
- ₹3.18 CrRevenue · FY 2024 · +9% YoY
- ₹1.4 LakhNet profit · 0% margin
- ₹8.5 LakhEBITDA · 3% margin
- ₹10 LakhPaid-up capital
- 17Employees (provident fund records)
- +56%Revenue CAGR, 3 years
- +195%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Roadside Awareness Private Limited are on its company page.
Detailed financial statements for Crossroads Helpline
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Investments & Acquisitions by Crossroads Helpline
Crossroads Helpline has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MeriCar.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online garage aggregator for automotive repair & maintenance services | mericar.com | Gurugram, India | 2008 | Feb 2016 | •••• |
Complete acquisition details for Crossroads Helpline
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Timeline of Crossroads Helpline
4 dated milestones of Crossroads Helpline across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Crossroads Helpline is founded.
- Funding First funding round of $1.5M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires MeriCar.
Competitors of Crossroads Helpline
Crossroads Helpline has 3 listed competitors in our database, 1 of them funded. They include ReadyAssist, AAIR and AUTO i CARE.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| readyassist.in | 2016 | Bengaluru, India | $6.99M | 7 | On-demand roadside assistance and vehicle maintenance services are provided. | |
| aairservices.com | 2021 | Bengaluru, India | Offers roadside assistance, tyre puncture, battery jumpstart, and vehicle services. | |||
| autoicare.in | 2015 | Thane, India | App-based platform that provides roadside assistance services |
Detailed competitors of Crossroads Helpline
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Web traffic of Crossroads Helpline
The website of Crossroads Helpline (crossroadshelpline.com) receives about 8.4K visits a month.
- Monthly visits8.4K
▲ 4.8% vs previous month
Websites whose visitors overlap most with Crossroads Helpline. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fuelbuddy.in | 100% | 10.7K | #1,976,716 | View details | |
5kcarcare.com | 5kcarcare.com | 60% | #849,193 | – | |
| universalsompo.com | 60% | 227.5K | #202,321 | View details | |
europ-assistance.in | europ-assistance.in | 60% | #942,438 | – | |
sharescart.com | sharescart.com | 60% | #270,665 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Crossroads Helpline
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Top companies in Automotive Retail & Aftersales
3 companies that operate in the same segment as Crossroads Helpline (Automotive Retail & Aftersales) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 |
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Related news about Crossroads Helpline
Complete news archive for Crossroads Helpline
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Frequently Asked Questions about Crossroads Helpline
Crossroads Helpline was founded in 1999 and raised its 1st funding round 16 years after it was founded.
Crossroads Helpline is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Crossroads Helpline has 17 employees.
The primary company behind Crossroads Helpline, Roadside Awareness Private Limited, reported revenue of ₹3.18 Cr for FY 2024, up 9% year on year.
Emergency roadside assistance is offered by Crossroads Helpline across India. Services including towing, tyre puncture repair, fuel delivery, battery jump starts, and key lockout assistance are provided. Coverage extends to various vehicle types such as 2-wheelers, commercial cars, and electric vehicles. Operations are conducted 247 to ensure support is available anytime. Corporate partnerships and motor insurance solutions are also facilitated. Nationwide service availability is maintained to assist customers in multiple cities like Delhi, Noida, Gurgaon, and Ghaziabad.
Crossroads Helpline's top competitors include ReadyAssist, AUTO i CARE and AAIR.
Crossroads Helpline offers Roadside Assistance, Tyre Puncture Service, Fuel Delivery Service, Battery Jump Start, and Towing Service.
Crossroads Helpline has made 1 acquisition, including MeriCar.
Crossroads Helpline has 1 investor. Key investors include Sixth Sense Ventures.
The valuation of Crossroads Helpline is $3.99M as of Jan 2015.
Crossroads Helpline is associated with 3 legal entities: Roadside Awareness Private Limited, Action India Private Limited, Cross Roads India Assistance Private Limited.
The legal entities of Crossroads Helpline currently have 6 directors, including Chandan Kumar Singh, Rashmi Rani, Bhupendra Bhanu and others.