About Crude Area
Crude Area is a Consumer company based in Mumbai (India) founded in 2012, and was acquired by Olive Theory in June 2015. Curated artwork and home decor products are sold online. Crude Area has raised $115.02 thousand across 2 funding rounds from investors including Dentsu Webchutney and Olive Theory. The company was acqui-hired. Its focus areas include Retail, Home Improvements, B2C Commerce and Decor. Its legal entity in India is Crudearea Web Private Limited (U72900DL2013PTC247101). Its competitors include iDecorwala, Casa Pop and Guddee.
Company details
Crude Area was founded in 2012 in Mumbai, India, as an e-commerce platform in the retail sector. Artwork, mugs, bar products, and various home decor items are offered, including art prints, framed prints, and canvas prints in four standard sizes. Contributions from over 50 artists are featured on the site. Funding was secured in 2013 from Webchutney founders and US angel investors. Operations are conducted via the domain crudearea.com.
- Headquarters Mumbai, India
- Stage Acquired
- SectorsConsumer
- Website crudearea.com
- Social LinkedIn X Facebook
- Acquired by Olive Theory (Jun 2015)
- Legal Name Crudearea Web Private Limited
- Date of Incorporation 07 Jan, 2013
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹22,689
FY 2017
- Net Loss-₹5.3 Lakh
FY 2017 · -2350% margin
- EBITDA-₹5.4 Lakh
FY 2017 · -2385% margin
- Total Equity Funding$115.02K (USD)
in 2 rounds
- Latest Funding Round$115.02K (USD), Seed
Aug 2013
- InvestorsDentsu Webchutney
& 1 more
- Acquired byOlive Theory
(Jun 2015)
Associated legal entities of Crude Area
Crude Area operates through Crudearea Web Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2017) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Crudearea Web Private Limited CIN U72900DL2013PTC247101 | Strike Off | 07 Jan 2013 | New Delhi, Delhi | ₹0.0 Cr | 2 | View details |
Funding Insights of Crude Area
Crude Area has successfully raised a total of $115.02K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $115.02 thousand completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $115,015
- Total Rounds 2
- Last Round Seed — $115,015
- Investors Count 1
All 2 funding rounds of Crude Area with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $115,015 | Seed | – | – | – |
| Jul 2013 | Angel Round | – | – |
2 investors in total: 2 institutional.
Investors in Crude Area
Crude Area has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Dentsu Webchutney and Olive Theory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
India-based digital agency | 1999 | webchutney.com | Gurugram, India | |
Visual search for home-improvement products is offered online. | 2012 | olivetheory.com | Mumbai, India |
Investor details for Crude Area
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Crudearea Web Private Limited (Crude Area)
Crudearea Web Private Limited is the primary company behind Crude Area. The board of Crudearea Web Private Limited currently have 2 directors; the longest-serving is Shweta Bhandari, appointed in 2013. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shweta Bhandari DIN 06413787 | Director | 07 Jan 2013 | 13 yrs 9 mo | Crudearea Web Private Limited |
| Ramsingh Ekka DIN 07150774 | Director | 23 Nov 2017 | 8 yrs 11 mo | Crudearea Web Private Limited |
Financials of Crude Area
Figures of Crudearea Web Private Limited, the primary company behind Crude Area, for FY 2017. Revenue was ₹22,689. Net loss was -₹5.3 Lakh (-2350% margin). EBITDA was -₹5.4 Lakh (-2385% margin).
- ₹22,689Revenue · FY 2017
- -₹5.3 LakhNet loss · -2350% margin
- -₹5.4 LakhEBITDA · -2385% margin
- ₹1.4 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Crudearea Web Private Limited are on its company page.
Detailed financial statements for Crude Area
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Crude Area
4 dated milestones of Crude Area across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Crude Area is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $115K.
- Exit Acquired by Olive Theory.
Competitors of Crude Area
Crude Area has 3 listed competitors in our database. They include iDecorwala, Casa Pop and Guddee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| idecorwala.com | 2013 | Chennai, India | Wall decor products are sold via an online marketplace. | |||
| casa-pop.com | 2013 | Delhi, India | Offers luxury wallpapers and home decor through online sales and dealer networks. | |||
| guddee.in | 2021 | Mumbai, India | Handcrafted home decor items are sold via an online marketplace. |
Detailed competitors of Crude Area
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Crude Area (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Crude Area
Crude Area was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Crude Area is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Crude Area is a funded company, having raised a total of $115.02K across 2 funding rounds to date.
The primary company behind Crude Area, Crudearea Web Private Limited, reported revenue of ₹22,689 for FY 2017.
Crude Area was founded in 2012 in Mumbai, India, as an e-commerce platform in the retail sector. Artwork, mugs, bar products, and various home decor items are offered, including art prints, framed prints, and canvas prints in four standard sizes. Contributions from over 50 artists are featured on the site. Funding was secured in 2013 from Webchutney founders and US angel investors. Operations are conducted via the domain crudearea.com.
Crude Area's top competitors include iDecorwala, Casa Pop and Guddee.
Crude Area has 2 investors. Key investors include Dentsu Webchutney, and Olive Theory.
Crude Area operates through Crudearea Web Private Limited.
Yes. Crude Area was acquired by Olive Theory in June 2015.
The legal entities of Crude Area currently have 2 directors, including Shweta Bhandari, Ramsingh Ekka.