About Cruise
Cruise is a Transportation, Automotive & Logistics company based in San Francisco (United States) founded in 2013, and was acquired by General Motors in March 2016. SaaS-enabled hardware and software for autonomous vehicles are developed. Cruise has raised $7.72 billion across 10 funding rounds from investors including Microsoft, Walmart and T. Rowe Price. The company has 3,326 employees. Cruise has completed 2 acquisitions, including Voyage and Zippy. Cruise offers products and services including Super Cruise and Autonomous Vehicles. Its focus areas include Auto Tech, Autonomous Vehicles, Self Driving Technology and Cars. Its competitors include Aurora, Waymo and Zoox; 3 of its 3 listed competitors have raised funding.
Company details
Cruise was founded in 2013 in San Francisco, United States, within the autonomous vehicle sector. Hardware and software solutions are developed to enable self-driving capabilities. Sensor data is collected and analyzed using AI for object recognition and precise navigation. Customized hardware is designed to support the software stack. Testing and simulation services are provided to facilitate development and validation processes.
- Headquarters San Francisco, United States
- Employees 3,326
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website getcruise.com
- Social LinkedIn X
- Acquired by General Motors (Mar 2016)
- Total Equity Funding$7.72B (USD)
in 10 rounds
- Latest Funding Round$1.35B (USD), Series E
Feb 2022
- InvestorsMicrosoft
& 10 more
- Employee Count3,326
- Investments & AcquisitionsVoyage
& 1 more
- Acquired byGeneral Motors
(Mar 2016)
Products & Services of Cruise
Cruise offers a comprehensive portfolio of products and services, including Super Cruise and Autonomous Vehicles.
Provides hands-free driving using sensors for safer roads.
Enables fully self-driving capabilities to reduce congestion.
Funding Insights of Cruise
Cruise has successfully raised a total of $7.72B across 10 strategic funding rounds. The most recent funding activity was a Series E round of $1.35 billion completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.72B
- Total Rounds 10
- Last Round Series E — $1.35B
- First Round $125,000
(Mar 2014)
- Investors Count 10
All 10 funding rounds of Cruise with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $1.35B | Series E | – | – | |
| Apr 2021 | Series D | – | – | ||
| Jan 2021 | $2.2B | Series D | – | Microsoft | |
| May 2019 | $1.15B | Series C | – | T. Rowe Price, SoftBank Vision Fund | – |
| Oct 2018 | $750M | Series B | – | Honda | – |
| May 2018 | $2.25B | Series B | – | SoftBank Vision Fund | – |
| Nov 2015 | $2M | Series A | – | Qualcomm Ventures | – |
| Nov 2015 | $600,000 | Debt – Conventional | – | – | – |
| Jun 2015 | $16.89M | Series A | – | Spark Capital, Sam Altman | |
| Mar 2014 | $125,000 | Seed | – | Y Combinator | – |
11 investors in total: 10 institutional and 1 angel.
Investors in Cruise
Cruise has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Microsoft, Walmart and T. Rowe Price.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Seed-stage companies are funded by Zillionize venture capital firm. | zillionize.com | Palo Alto, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | microsoft.com | Redmond, United States | |
Honda is recognized for manufacturing vehicles and power equipment. | honda.com | United States | ||
Diversified asset management services are provided to investors globally. | 1937 | troweprice.com | Baltimore, United States | |
Multinational retail corporation | 1962 | walmart.com | Bentonville, United States | |
Global automotive company | 1908 | gm.com | United States |
Investor details for Cruise
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Cruise
624 people are tracked at Cruise (238 in leadership, 11 in board & advisors, 375 in team); the tracked headcount is 3,326.
| Name | Role | Group |
|---|---|---|
Hao Gao | Leadership | |
Mary T. Barra | Chairman & CEO | Leadership |
Michael Simcoe | VP, Global Design | Leadership |
Tony Francavilla | VP, Global Quality & Operational Excellence | Leadership |
Joel Nehme | Talent Acquisition Partner, Interface Design Team | Leadership |
Emilia Varshavsky Shapiro | Director, Strategic Initiatives Communications | Leadership |
Jaclyn McQuaid | Global Vice President, Buick And GMC | Leadership |
Dave Kuhl | VP, Global Portfolio Planning | Leadership |
Rashana Trim | Onstar Ecommerce Head Of Merchandising | Leadership |
Julio Cardona | Lead/senior Business Partner, Global Human Resources | Leadership |
Sharan Singh | Global Director | Leadership |
Arden Hoffman | SVP & Chief People Officer | Leadership |
Janice Uhlig | VP, Global Compensation & Benefits, HR | Leadership |
Raul Taveras | Director, Legal Operations & Information Management | Leadership |
Eric Stanczak | Director, Product Development Quality North America | Leadership |
Mari Pine | Director, Design And Build Controllership | Leadership |
Shardé Anderson | Talent Acquisition Partner - Manufacturing | Leadership |
Vivian Rodrigues | Sr Tax Director - South America | Leadership |
Natalie Ormos | Head Of Software Products, Director GM Energy | Leadership |
Adam Rodriguez | Executive Director Of Product - ADAS | Leadership |
604 more people are available in the full profile.
Complete people profiles for Cruise
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Cruise
Cruise has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Voyage and Zippy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Self-driving taxi service is operated via retrofitted autonomous vehicles. | voyage.auto | Mountain View, United States | 2017 | Mar 2021 | •••• | |
AI-enabled robotic solutions for warehouse logistics are developed and provided. | zippy.ai | San Francisco, United States | 2017 | Apr 2018 | •••• |
Complete acquisition details for Cruise
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Cruise
6 dated milestones of Cruise across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Cruise is founded.
- Funding First funding round of $125K.
- Exit Acquired by General Motors.
- Acquisition Acquires Zippy.
- Acquisition Acquires Voyage.
- Funding Latest funding round, Series E, of $1.4B.
Competitors of Cruise
Cruise has 3 listed competitors in our database, 3 of them funded. They include Aurora, Waymo and Zoox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aurora.tech | 2017 | Mountain View, United States | $692.62M | 1,800 | AI and SaaS-based self-driving solutions for autonomous vehicles are provided. | |
| waymo.com | 2009 | Mountain View, United States | $11.1B | 2,297 | Self-driving vehicle solutions are developed and deployed for transportation. | |
| zoox.com | 2014 | Foster, United States | $990M | 1,388 | Autonomous mobility solutions are provided through AI-enabled platforms. |
Detailed competitors of Cruise
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Cruise
The website of Cruise (getcruise.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 1238.3% vs previous month
Websites whose visitors overlap most with Cruise. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
usepanda.com | usepanda.com | 100% | #1,010,912 | – | |
insight.acquia.com | insight.acquia.com | 100% | – | ||
| technewsworld.com | 81% | #367,070 | View details | ||
| wired.com | 80% | 15.2M | #5,171 | View details | |
news.ycombinator.com | news.ycombinator.com | 80% | #4,699 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Cruise
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- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Autonomous Vehicles
3 companies that operate in the same segment as Cruise (Autonomous Vehicles) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Self-driving vehicle solutions are developed and deployed for transportation. | 2009 | Mountain View, California, United States | USD 27.1 B | |||
AI and SaaS-based self-driving solutions for autonomous vehicles are provided. | 2017 | Mountain View, California, United States | USD 692.62 M | USD 3 M | 2,619 | |
Developer of LiDAR-based sensors | 2002 | San Francisco, California, United States | USD 129 M | USD 169.38 M | 192 |
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Related news about Cruise
Complete news archive for Cruise
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Frequently Asked Questions about Cruise
Cruise was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Cruise is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Cruise is a funded company, having raised a total of $7.72B across 10 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Mar 2014.
Cruise has 3,326 employees.
Cruise was founded in 2013 in San Francisco, United States, within the autonomous vehicle sector. Hardware and software solutions are developed to enable self-driving capabilities. Sensor data is collected and analyzed using AI for object recognition and precise navigation. Customized hardware is designed to support the software stack. Testing and simulation services are provided to facilitate development and validation processes.
Cruise offers Super Cruise and Autonomous Vehicles.
Cruise has 11 investors. Key investors include Microsoft, Walmart, T. Rowe Price, General Motors, and SoftBank Vision Fund.
Yes. Cruise was acquired by General Motors in March 2016.