About Cruise
Cruise is a company based in San Francisco (United States) founded in 2013 was acquired by General Motors in March 2016.. Cruise has raised $7.72 billion across 10 funding rounds from investors including Microsoft, Walmart and T. Rowe Price. The company has 3,326 employees as of December 31, 2022. Cruise has completed 2 acquisitions, including Voyage and Zippy. Cruise offers products and services including Super Cruise and Autonomous Vehicles. Cruise operates in a competitive market with competitors including Aurora, Waymo, Zoox, Ridecell and May Mobility, among others.
- Headquarter San Francisco, United States
- Employees 3326 as on 31 Dec, 2022
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Sectors
Transportation, Automotive & Logistics
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$7.72 B (USD)
in 10 rounds
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Latest Funding Round
$1.35 B (USD), Series E
Feb 01, 2022
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Investors
Microsoft
& 10 more
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Employee Count
3326
as on Dec 31, 2022
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Investments & Acquisitions
Voyage
& 1 more
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Acquired by
General Motors
(Mar 11, 2016)
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Products & Services of Cruise
Cruise offers a comprehensive portfolio of products and services, including Super Cruise and Autonomous Vehicles. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides hands-free driving using sensors for safer roads.
Enables fully self-driving capabilities to reduce congestion.
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Software Development Team
207 people
Leadership Team
93 people
Product Management Team
50 people
Sales and Marketing
43 people
Creative and Marketing Team
39 people
Finance and Accounting
19 people
Senior Team
16 people
Human Resources and Administration
16 people
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Funding Insights of Cruise
Cruise has successfully raised a total of $7.72B across 10 strategic funding rounds. The most recent funding activity was a Series E round of $1.35 billion completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series E — $1.4B
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First Round
First Round
(01 Mar 2014)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Series E - Cruise | Valuation |
investors |
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| Apr, 2021 | Amount | Series D - Cruise | Valuation |
investors |
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| Jan, 2021 | Amount | Series D - Cruise | Valuation | Microsoft |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cruise
Cruise has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Microsoft, Walmart and T. Rowe Price. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and startups.
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Founded Year | Domain | Location | |
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Venture capital investing in technology sectors such as AI and automotive.
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Founded Year | Domain | Location | |
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Spark Capital is engaged in venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cruise
Cruise has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Voyage and Zippy. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Self-driving taxi service is operated via retrofitted autonomous vehicles.
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2017 | ||||
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AI-enabled robotic solutions for warehouse logistics are developed and provided.
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Cruise
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cruise Comparisons
Competitors of Cruise
Cruise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aurora, Waymo, Zoox, Ridecell and May Mobility, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI and SaaS-based self-driving solutions for autonomous vehicles are provided.
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| domain | founded_year | HQ Location |
Self-driving vehicle solutions are developed and deployed for transportation.
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| domain | founded_year | HQ Location |
Autonomous mobility solutions are provided through AI-enabled platforms.
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| domain | founded_year | HQ Location |
Cloud-enabled platforms for shared mobility and fleet management are provided.
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| domain | founded_year | HQ Location |
Autonomous shuttles are developed for urban transportation solutions.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cruise
Frequently Asked Questions about Cruise
When was Cruise founded?
Cruise was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Cruise located?
Cruise is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Cruise a funded company?
Cruise is a funded company, having raised a total of $7.72B across 10 funding rounds to date. The company's 1st funding round was a Series D of $2.2B, raised on Mar 01, 2014.
How many employees does Cruise have?
As of Dec 31, 2022, the latest employee count at Cruise is 3,326.
What does Cruise do?
Cruise was founded in 2013 in San Francisco, United States, within the autonomous vehicle sector. Hardware and software solutions are developed to enable self-driving capabilities. Sensor data is collected and analyzed using AI for object recognition and precise navigation. Customized hardware is designed to support the software stack. Testing and simulation services are provided to facilitate development and validation processes.
What products or services does Cruise offer?
Cruise offers Super Cruise and Autonomous Vehicles.
Who are Cruise's investors?
Cruise has 11 investors. Key investors include Microsoft, Walmart, T. Rowe Price, General Motors, and SoftBank Vision Fund.
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