About Crurated
Crurated is a company based in London (United Kingdom) founded in 2021 by Alfonso de Gaetano.. Crurated has raised $17.08 million across 3 funding rounds from investors including Chris Van Aeken and WSET. Crurated offers products and services including Wines and Spirits.
- Headquarter London, United Kingdom
- Founders Alfonso de Gaetano
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Crurated Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$17.08 M (USD)
in 3 rounds
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Latest Funding Round
$6.62 M (USD), Series B
Aug 01, 2025
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Investors
WSET
& 1 more
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Employee Count
Employee Count
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Products & Services of Crurated
Crurated offers a comprehensive portfolio of products and services, including Wines and Spirits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Wines are curated and made available through collections and auctions on the platform.
Spirits are provided via curated collections and single lot auctions for enthusiasts.
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Funding Insights of Crurated
Crurated has successfully raised a total of $17.08M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.62 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $6.6M
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First Round
First Round
(12 Apr 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2025 | Amount | Series B - Crurated | Valuation |
investors |
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| Jan, 2023 | Amount | Series B - Crurated | Valuation |
investors |
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| Apr, 2022 | Amount | Series A - Crurated | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Crurated
Crurated has secured backing from 2 investors, including angel and institutional investors. Prominent investors backing the company include Chris Van Aeken and WSET. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Drinks education qualifications are provided by WSET globally.
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Founded Year | Domain | Location | |
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CV
Chris Van Aeken |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Crurated
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Crurated
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Crurated Comparisons
Competitors of Crurated
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Crurated
When was Crurated founded?
Crurated was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Crurated located?
Crurated is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Crurated a funded company?
Crurated is a funded company, having raised a total of $17.08M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.27M, raised on Apr 12, 2022.
What does Crurated do?
Crurated was founded in 2021 in London, United Kingdom, by Alfonso de Gaetano. Operations are centered on the wine sector, where premium wines are offered directly to buyers via the domain crurated.com. Services include curation and delivery of selected vintages, targeting enthusiasts in the UK and beyond. The model emphasizes straightforward access without intermediaries, supporting a growing direct-to-consumer approach in beverage retail.
What products or services does Crurated offer?
Crurated offers Wines and Spirits.
Who are Crurated's investors?
Crurated has 2 investors. Key investors include Chris Van Aeken, and WSET.