About Crurated
Crurated is a company based in London (United Kingdom) founded in 2021 by Alfonso de Gaetano. Crurated has raised $17.08 million across 3 funding rounds from investors including Chris Van Aeken and WSET. Crurated offers products and services including Wines and Spirits.
- Headquarter London, United Kingdom
- Founders Alfonso de Gaetano
- SectorsRetail
- Website category Food and Drink · Beverages
- Email••••••••
- Website crurated.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Crurated Limited
- Total Equity Funding$17.08M (USD)
in 3 rounds
- Latest Funding Round$6.62M (USD), Series B
Aug 2025
- InvestorsWSET
& 1 more
Products & Services of Crurated
Crurated offers a comprehensive portfolio of products and services, including Wines and Spirits.
Wines are curated and made available through collections and auctions on the platform.
Spirits are provided via curated collections and single lot auctions for enthusiasts.
Apps and channels of Crurated
its YouTube channel CRURATED has 515 subscribers and 30 videos.
Videos from Crurated
The most watched videos on Crurated's YouTube channel, CRURATED (515 subscribers). Click a video to play it here.
More on CRURATED.
Funding Insights of Crurated
Crurated has successfully raised a total of $17.08M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.62 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.08M
- Total Rounds 3
- Last Round Series B — $6.62M
- First Round $3.27M
(Apr 2022)
- Investors Count 2
All 3 funding rounds of Crurated with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $6.62M | Series B | – | – | – |
| Jan 2023 | $7.2M | Series B | – | – | – |
| Apr 2022 | $3.27M | Series A | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Crurated
Crurated has secured backing from 2 investors, including angel and institutional investors. Prominent investors backing the company include Chris Van Aeken and WSET.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Drinks education qualifications are provided by WSET globally. | – | wsetglobal.com | London, United Kingdom | |
CV Chris Van Aeken | - | – | unknown_751eb07a5c8d4cd89 | - |
Investor details for Crurated
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Crurated
26 people are tracked at Crurated (14 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Alfonso de Gaetano | Founder | Leadership |
Fabio Miselli | Head Of Data Analytics | Leadership |
Stefania Solari | Head Of Design | Leadership |
Ali Ozan Mert Ozdemir | Director Of Business Operations | Leadership |
Dario Gatti | Director | Chief Of Staff | Strategy And Investor Relations | Leadership |
Dana Tarabishi | Head of Producers Marketing | Leadership |
Asli Zaino | Head of B2C Marketing | Leadership |
José Cano | Director Business Development | Leadership |
Stefano Remigi | Vice President | Leadership |
Paolo Sforza | Chief Commercial Officer | Leadership |
Maya Saab | Chief Creative Officer | Leadership |
Henri Taudin | Supply Chain Director | Leadership |
Alessandro D'Angelo | Digital Product Director | Leadership |
Godfrey Alemao | Director of Finance | Leadership |
Barbara Giannotti | Operations Manager, Italy | Team |
Charlie Lewis | Wine Specialist | Team |
Pasquale Raso | Full Stack Web Developer - Project Manager | Team |
Kadira Mahamoudou | Inbound Logistics Manager | Team |
Gregoire Riccardo Binotti | Sales & Partnerships Manager | Team |
Anna Khimenko | Senior Marketing Manager | Team |
6 more people are available in the full profile.
Complete people profiles for Crurated
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Crurated
3 dated milestones of Crurated across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Crurated is founded.
- Funding First funding round of $3.3M.
- Funding Latest funding round, Series B, of $6.6M.
Web traffic of Crurated
The website of Crurated (crurated.com) receives about 4.8K visits a month and ranks #3,582,481 among all websites worldwide, #8,953 in Beverages.
- Monthly visits4.8K
▼ 16% vs previous month
- Unique visitors2.5K
per month
- Global rank#3,582,481
among all websites
- Category rank#8,953
Food and Drink · Beverages
- Bounce rate42%
- Pages per visit1.5
- Average visit6 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Crurated. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ferdywild.com | ferdywild.com | 100% | – | #843,891 | – |
gnarlyvines.co.uk | gnarlyvines.co.uk | 92% | – | #1,903,578 | – |
| vervewine.com | 84% | 19K | #1,133,083 | View details | |
oaks.com.sg | oaks.com.sg | 80% | – | #477,497 | – |
| idealwine.com | 80% | 601.8K | #68,830 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Crurated
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Crurated
10 companies that operate in the same segment as Crurated (Direct Selling), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
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Manufacturer of electrical products | 1983 | Orlando, Florida, United States | – | – | – | |
HVAC products are manufactured by Tokmanni in Finland. | 1974 | Mantsala, Finland | – | – | – | |
Appliance parts are distributed by ReliableParts across the United States. | 1933 | Plano, Texas, United States | USD 74 M | – | 321 | |
Provider of outsourced e-commerce services for brands in the organic and natural foods industry | 2017 | Austin, Texas, United States | USD 7.6 M | – | 27 | |
Manufacturer of mini PCs and industrial computing solutions | 1987 | Taipei, Taiwan | – | – | – | |
Home furnishing products are manufactured by Decorc Ladding Centre. | 2004 | Birtley, Tyne And Wear, United Kingdom | – | USD 15.76 M | 28 | |
Apparel coats are manufactured and supplied by the company. | 1976 | Bangkok, Thailand | – | USD 56.2 M | – | |
Modular, demountable infrastructure solutions are manufactured for diverse applications. | 1970 | Belgium, Wisconsin, United States | – | – | – | |
Manufacturer of consumer electronics and home appliances | 1971 | Saint Louis, Missouri, United States | – | – | – |
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Frequently Asked Questions about Crurated
Crurated was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Crurated is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Crurated is a funded company, having raised a total of $17.08M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.27M, raised on Apr 2022.
Crurated was founded in 2021 in London, United Kingdom, by Alfonso de Gaetano. Operations are centered on the wine sector, where premium wines are offered directly to buyers via the domain crurated.com. Services include curation and delivery of selected vintages, targeting enthusiasts in the UK and beyond. The model emphasizes straightforward access without intermediaries, supporting a growing direct-to-consumer approach in beverage retail.
Crurated offers Wines and Spirits.
Crurated has 2 investors. Key investors include Chris Van Aeken, and WSET.
Crurated operates through Crurated Limited.