About CU direct
CU direct is a Financial Services company based in Ontario (United States) founded in 1994. Lending software is provided to credit unions for loan processing. CU direct has completed 1 acquisition, including Intuvo. CU direct offers products and services including Loan Origination, Automated Loan Decisioning, and Indirect Lending. Its focus areas include FinTech, Banking Tech, Loan Life Cycle Management and Loan Origination. Its legal entity is CU Direct Corporation. Its competitors include Numerated, Ready Capital and Fuse; 2 of its 3 listed competitors have raised funding.
Company details
CU direct offers back-end lending softwares to credit unions. Offers solutions that help unions with lead generation and processing, pre-approved loans processing, loan portfolio analysis, on spot financing, etc. The company also offers Intuvo - a consumer marketing automation software to lenders and Lending 360 - a loan origination platform with customizable decision engine and workflows. In 2016, credit unions funded 1.4 million loans worth 30B through CU Directs Lending 360 and CUDL lending platform.
- Headquarters Ontario, United States
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website cudirect.com
- Social LinkedIn X Facebook
- Legal Name Cu Direct Corporation
- Latest Funding Round$1.04M (USD), Unspecified
Jul 2018
- Investments & Acquisitions
Products & Services of CU direct
CU direct offers a comprehensive portfolio of products and services, including Loan Origination, Automated Loan Decisioning, and Indirect Lending.
Platform for processing and managing loan applications.
AI system for evaluating and approving loan requests quickly.
Network for facilitating loans through dealer partnerships.
Funding Insights of CU direct
- Total Rounds 1
- Last Round Unspecified — $1.04M
- First Round $1.04M
(Jul 2018)
All 1 funding rounds of CU direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $1.04M | Unspecified | – | – | – |
People of CU direct
81 people are tracked at CU direct (19 in leadership, 62 in team).
| Name | Role | Group |
|---|---|---|
Tony Boutelle | President & CEO | Leadership |
Spc Dacia Donohue | Sr. Product Director | Leadership |
Noe Nava (SAFe® - SA, POPM) | Director Product Management Strategy | Leadership |
Shawn M. C. | Senior Director, Product Strategy Management | Leadership |
Amir Bouzardjomehri | Senior Vice President, Engineering It, Cloud & Cybersecurity | Leadership |
Paul Valenti | Senior Director Of Cybersecurity | Leadership |
Neetu Bhagat Cpa | Chief Financial Officer | Leadership |
Claudia E. Saidy | Director, HR And Benefits | Leadership |
Laurel Levine | Chief People & Engagement Officer | Leadership |
Brian Hendricks | Chief Product Officer | Leadership |
Ashley Moeakiola | Sr. Director, Product Operations | Leadership |
Richard Rodriguez | Senior Director Of Product Management | Leadership |
Marty Simons | Product Director | Leadership |
Sean Ferguson | Vice President, Product Strategy | Leadership |
Cindy M. Bach | Product Director | Leadership |
Thanigaimani Subramanian | Sr. Director, Product Development | Leadership |
Chad Leslie | Senior Director, Product Management | Leadership |
David Spolarich | Director Of Product Management | Leadership |
Amit Ghia | Senior Director Of Product Management | Leadership |
Raymond Tang | Systems Architect | Team |
61 more people are available in the full profile.
Complete people profiles for CU direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by CU direct
CU direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Intuvo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing automation and CRM solutions for Credit Unions, Regional Banks and Mortgage Banks. | intuvo.com | Scotts Valley, United States | 2006 | May 2015 | •••• |
Complete acquisition details for CU direct
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of CU direct
3 dated milestones of CU direct across 24 years, from founding to its latest funding, stage changes and deals.
- Founded CU direct is founded.
- Acquisition Acquires Intuvo.
- Funding First funding round of $1.0M.
Competitors of CU direct
CU direct has 3 listed competitors in our database, 2 of them funded. They include Numerated, Ready Capital and Fuse.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| numerated.com | 2017 | Boston, United States | $32M | 148 | Platform for digitizing credit policies | |
| readycapital.com | 2011 | New York, United States | 374 | Diversified lending NBFI | ||
| fusefinance.com | 2011 | New York, United States | $5.88M | No-code loan origination solutions are provided for banks and lenders. |
Detailed competitors of CU direct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of CU direct
Websites that share an audience with CU direct (cudirect.com).
Websites whose visitors overlap most with CU direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cudlautosmart.com | cudlautosmart.com | 100% | #282,175 | – | |
cudl.com | cudl.com | 30% | #124,696 | – | |
| co-opfs.org | 29% | #9,600,088 | View details | ||
investing.businessweek.com | investing.businessweek.com | 21% | – |
Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as CU direct (Banking & FinTech Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | 237 |
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Related news about Cu Direct
Complete news archive for CU direct
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about CU direct
CU direct was founded in 1994 and raised its 1st funding round 24 years after it was founded.
CU direct is headquartered in Ontario, United States. It is registered at Ontario, California, United States.
CU direct offers back-end lending softwares to credit unions. Offers solutions that help unions with lead generation and processing, pre-approved loans processing, loan portfolio analysis, on spot financing, etc. The company also offers Intuvo - a consumer marketing automation software to lenders and Lending 360 - a loan origination platform with customizable decision engine and workflows. In 2016, credit unions funded 1.4 million loans worth 30B through CU Directs Lending 360 and CUDL lending platform.
CU direct's top competitors include Numerated, Ready Capital and Fuse.
CU direct offers Loan Origination, Automated Loan Decisioning, and Indirect Lending.
CU direct has made 1 acquisition, including Intuvo.
CU direct operates through Cu Direct Corporation.