About Culture Machine
Culture Machine is a company based in Mumbai (India) founded in 2013. Culture Machine has raised $22 million across 3 funding rounds from investors including Times Internet, Zodius and Rainshine. The company has 20 employees. Its chief executive, as recorded, is Anuraag Srivastava. Its Indian entity Culture Machine Media Private Limited reported revenue of ₹6.95 Cr.
Company details
Provider of information regarding methods to potentially monetize returned clothing items. It details specific purchase and return scenarios that could lead to cash reimbursement. The information outlines in-store and online purchase differences regarding return policies. It also highlights potential risks, including denial of returns due to condition or perceived abuse of policy.
- Headquarters Mumbai, India
- Employees 20
- Email••••••••
- Phone•••• ••••
- Website culturemachine.co
- Social LinkedIn X Facebook
- Legal Name Culture Machine Media Private Limited
- Date of Incorporation 24 Sep, 2012
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹6.95 Cr
FY 2025 · -86% YoY
- Net Loss-₹1.92 Cr
FY 2025 · -28% margin
- EBITDA-₹1.86 Cr
FY 2025 · -27% margin
- Total Equity Funding$22M (USD)
in 3 rounds
- InvestorsTimes Internet
& 3 more
- Employee Count20
Associated legal entities of Culture Machine
Culture Machine operates through Culture Machine Media Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Culture Machine Media Private Limited CIN U93030MH2012PTC236087 | Active | 24 Sep 2012 | Mumbai, Maharashtra | ₹7.0 Cr | 20 | 3 | View details |
Funding Insights of Culture Machine
Culture Machine has successfully raised a total of $22M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22M
- Total Rounds 3
- First Round $4M
(Sep 2014)
- Investors Count 4
All 3 funding rounds of Culture Machine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | Series B | – | Rainshine | – | |
| Feb 2015 | $18M | Series B | – | Tiger Global Management | |
| Sep 2014 | $4M | Series A | – | Zodius |
4 investors in total: 4 institutional.
Investors in Culture Machine
Culture Machine has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Times Internet, Zodius and Rainshine.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
VC firm investing in India | 2011 | zodius.com | Mumbai, India | |
Podcast production services are offered by Rainshine in Mumbai. | 2018 | rainshine.com | Mumbai, India | |
Provider of digital content, advertising solutions, and technology services | 1999 | timesinternet.in | Gurugram, India |
Investor details for Culture Machine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Culture Machine Media Private Limited (Culture Machine)
Culture Machine Media Private Limited is the primary company behind Culture Machine. The board of Culture Machine Media Private Limited currently have 2 directors; the longest-serving is Anuraag Srivastava, appointed in 2019. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anuraag Srivastava DIN 02271617 | Director | 24 Sep 2019 | 7 yrs 1 mo | Culture Machine Media Private Limited |
| Karthik Viswanathan DIN 07452046 | Director | 03 Aug 2023 | 3 yrs 2 mo | Culture Machine Media Private Limited |
People of Culture Machine
1 people are tracked at Culture Machine (1 in leadership); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership |
Complete people profiles for Culture Machine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Culture Machine
Figures of Culture Machine Media Private Limited, the primary company behind Culture Machine, for FY 2025. Revenue was ₹6.95 Cr (-86% year on year). Net loss was -₹1.92 Cr (-28% margin). EBITDA was -₹1.86 Cr (-27% margin). Revenue has grown at a compounded annual rate of -56% over three years and -24% over five years.
- ₹6.95 CrRevenue · FY 2025 · -86% YoY
- -₹1.92 CrNet loss · -28% margin
- -₹1.86 CrEBITDA · -27% margin
- ₹9.77 CrPaid-up capital
- 20Employees (provident fund records)
- -56%Revenue CAGR, 3 years
- -24%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Culture Machine Media Private Limited are on its company page.
Detailed financial statements for Culture Machine
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Culture Machine
3 dated milestones of Culture Machine across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Culture Machine is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B,.
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Related news about Culture Machine
Complete news archive for Culture Machine
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Frequently Asked Questions about Culture Machine
Culture Machine was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Culture Machine is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Anuraag Srivastava is the CEO of Culture Machine, as recorded in our data.
Culture Machine is a funded company, having raised a total of $22M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Sep 2014.
Culture Machine has 20 employees.
The primary company behind Culture Machine, Culture Machine Media Private Limited, reported revenue of ₹6.95 Cr for FY 2025, down 86% year on year.
Provider of information regarding methods to potentially monetize returned clothing items. It details specific purchase and return scenarios that could lead to cash reimbursement. The information outlines in-store and online purchase differences regarding return policies. It also highlights potential risks, including denial of returns due to condition or perceived abuse of policy.
Culture Machine has 4 investors. Key investors include Times Internet, Zodius, Rainshine, and Tiger Global.
Culture Machine operates through Culture Machine Media Private Limited.
The legal entities of Culture Machine currently have 2 directors, including Anuraag Srivastava, Karthik Viswanathan.