About CustomFit
CustomFit is a Technology company based in Bengaluru (India) founded in 2017 by Abhishek Matmari, Shoaib Mohammed, and Ashwin Kumar. It operates as a b2B website personalization solutions are delivered via visual editing tools. CustomFit has raised $206.3 thousand across 2 funding rounds from investors including Wellfound, LetsVenture and First Cheque. CustomFit was last valued at $2.58 million in September 2020. Its chief executive is Ashwin Kumar. Its website customfit.ai draws about 23 thousand monthly visits. Its Indian entity Valley Monks Private Limited reported revenue of ₹67.2 Lakh. CustomFit offers products and services including CustomFit CRO Stack, CustomFit Outbound, CustomFit Visitor Explorer, CustomFit Shorts, and AI Conversion Optimize. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its competitors include [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Digital River and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
CustomFit.ai was founded in 2017 in Bengaluru, India, within the technology sector focused on digital marketing. A solution for website personalization is provided to B2B clients, allowing traffic conversion into leads. Website elements can be modified using a visual editor without coding, across various platforms. Visitors are identified, and data is enriched from multiple sources to support targeted operations.
- Headquarters Bengaluru, India
- Founders Abhishek Matmari, Shoaib Mohammed, Ashwin Kumar
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Website customfit.ai
- Social LinkedIn X Facebook Instagram
- Legal Name Valley Monks Private Limited
- Date of Incorporation 12 Jul, 2017
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹67.2 Lakh
FY 2024 · +6% YoY
- Net Profit₹1.2 Lakh
FY 2024 · 2% margin
- EBITDA₹1.6 Lakh
FY 2024 · 2% margin
- Total Equity Funding$206.3K (USD)
in 2 rounds
- Latest Funding Round$134.89K (USD), Seed
Sep 2020
- InvestorsWellfound
& 8 more
Associated legal entities of CustomFit
CustomFit operates through Valley Monks Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Valley Monks Private Limited CIN U72900KA2017PTC104600 | Active | 12 Jul 2017 | Bengaluru, Karnataka | ₹0.7 Cr | – | 2 | View details |
Products & Services of CustomFit
CustomFit offers a comprehensive portfolio of products and services, including CustomFit CRO Stack, CustomFit Outbound, CustomFit Visitor Explorer, CustomFit Shorts, and AI Conversion Optimize.
One-stop solution for A/B testing and personalization to boost conversions.
Tool for no-code personalization of website content and user experiences.
Platform to analyze visitor behaviors and interactions on websites.
Provides smart analytics reports and instant alerts for user activities.
Uses machine learning to enhance conversion rates and revenue strategies.
Funding Insights of CustomFit
CustomFit has successfully raised a total of $206.3K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $134.89 thousand completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $206,301
- Total Rounds 2
- Last Round Seed — $134,886
- First Round $71,415
(Dec 2018)
- Investors Count 9
All 2 funding rounds of CustomFit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $134,886 | Seed | $2.58M | First Cheque, Upsparks Capital | |
| Dec 2018 | $71,415 | Seed | $1.49M | Amit Saxena |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2020 | $2.58M | •••••••• |
| Dec 2018 | $1.49M | •••••••• |
Last known valuation $2.58M (Sep 2020). 9 investors in total: 5 institutional and 4 angel.
Investors in CustomFit
CustomFit has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wellfound, LetsVenture and First Cheque.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment and support services for startups in technology and e-commerce sectors. | 2018 | firstcheque.vc | Mumbai, India | |
Micro venture capital fund focused on tech startups | 2020 | upsparks.vc | Bengaluru, India | |
Venture capital firm investing in tech sectors | – | javacapital.co | Bengaluru, India | |
Online platform that connects startup founders with accredited investors, enabling early-stage fundraising and investment opportunities for private market growth | 2013 | letsventure.com | Bengaluru, India | |
Startup jobs are connected to individuals via a dedicated platform. | 2013 | wellfound.com | New York, United States | |
AS Amit Saxena | Angel investor, ex-CEO of CarWale, focused on tech startups | – | unknown_dbe3faadea284024b | - |
SK Sampath Kumar Srinivas | - | – | unknown_5c43902acbbc486bb | - |
NV Nallamothu Venkata Avilash | - | – | unknown_38a1cec386fc46368 | - |
PJ Prathap Jayadevappa | - | – | unknown_4b6d25c286b941e6a | - |
Investor details for CustomFit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Valley Monks Private Limited (CustomFit)
Valley Monks Private Limited is the primary company behind CustomFit. The board of Valley Monks Private Limited currently have 2 directors; the longest-serving is Ashwin Kumar Bedre Vijay Kumar, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashwin Kumar Bedre Vijay Kumar DIN 07857130 | Whole-time director | 12 Jul 2017 | 9 yrs 3 mo | Valley Monks Private Limited |
| Shoaib Mohammed DIN 07857148 | Director | 12 Jul 2017 | 9 yrs 3 mo | Valley Monks Private Limited |
People of CustomFit
7 people are tracked at CustomFit (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Abhishek Matmari | Co-Founder & COO | Leadership |
| Co-Founder & CTO | Leadership | |
| Co-Founder & CEO | Leadership | |
Ashwin K | Co-Founder & CEO | Leadership |
Ashwini Sonar | Marketing Specialist | Team |
Ramakrishna Kodi | Software Engineer | Team |
Nisarg Tamakuwala | Technical Architect | Team |
Complete people profiles for CustomFit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of CustomFit
Figures of Valley Monks Private Limited, the primary company behind CustomFit, for FY 2024. Revenue was ₹67.2 Lakh (+6% year on year). Net profit was ₹1.2 Lakh (2% margin). EBITDA was ₹1.6 Lakh (2% margin). Revenue has grown at a compounded annual rate of +97% over three years and +221% over five years.
- ₹67.2 LakhRevenue · FY 2024 · +6% YoY
- ₹1.2 LakhNet profit · 2% margin
- ₹1.6 LakhEBITDA · 2% margin
- ₹1.1 LakhPaid-up capital
- +97%Revenue CAGR, 3 years
- +221%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Valley Monks Private Limited are on its company page.
Detailed financial statements for CustomFit
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of CustomFit
4 dated milestones of CustomFit across 3 years, from founding to its latest funding, stage changes and deals.
- Founded CustomFit is founded.
- Funding First funding round of $71K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $135K.
Competitors of CustomFit
CustomFit has 10 listed competitors in our database, 9 of them funded. They include [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Digital River, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 247.ai | 2000 | San Jose, United States | $22M | – | AI-powered platforms and services for customer experience management are provided. | |
| intellimize.com | 2016 | San Mateo, United States | $52M | 71 | Conversion rate optimization and personalization are delivered to businesses. | |
| dynamicyield.com | 2011 | Tel Aviv, Israel | $83M | 25 | Website optimization and personalization solutions are provided for digital platforms. | |
| sailthru.com | 2008 | New York, United States | $67.55M | 124 | Personalized omnichannel experiences are generated via marketing automation. | |
| digitalriver.com | 1994 | Minnetonka, United States | – | 412 | Cloud-based tax, fraud compliance and payment solutions for businesses | |
| privy.com | 2011 | Boston, United States | $9.98M | 24 | Lead email acquisition is enabled via website widgets and popups. | |
| growingio.com | 2015 | Beijing, China | $52.2M | – | Big data technology is utilized for enterprise data analysis. | |
| argoid.ai | 2018 | Palo Alto, United States | $3.24M | – | AI personalization software is delivered for business engagement and revenue. | |
| perq.com | 2001 | Indianapolis, United States | $14.27M | – | Customer engagement is enabled through incentives and promotions for e-tailers. | |
| mutinyhq.com | 2018 | San Francisco, United States | $68.65M | – | Website personalization services are delivered without coding needs. |
![[24]7.ai logo](https://img.thecompanycheck.com/b/247_logo.webp){kind=logo}
Detailed competitors of CustomFit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CustomFit
The website of CustomFit (customfit.ai) receives about 22.9K visits a month.
- Monthly visits22.9K
▲ 175% vs previous month
Websites whose visitors overlap most with CustomFit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adaptsmedia.com | 100% | – | #3,188,025 | View details | |
| webflow.com | 99% | 7.3M | #6,070 | View details | |
| loom.com | 98% | 19.6M | #3,257 | View details | |
| canva.com | 98% | 876.1M | #35 | View details | |
| everything.design | 94% | – | #1,312,733 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for CustomFit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as CustomFit (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Customfit
Complete news archive for CustomFit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about CustomFit
CustomFit was founded in 2017 and raised its 1st funding round 1 year after it was founded.
CustomFit is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Ashwin Kumar is the current CEO of CustomFit. They have also founded this company.
CustomFit is a funded company, having raised a total of $206.3K across 2 funding rounds to date. The company's 1st funding round was a Seed of $71.42K, raised on Dec 2018.
The primary company behind CustomFit, Valley Monks Private Limited, reported revenue of ₹67.2 Lakh for FY 2024, up 6% year on year.
CustomFit.ai was founded in 2017 in Bengaluru, India, within the technology sector focused on digital marketing. A solution for website personalization is provided to B2B clients, allowing traffic conversion into leads. Website elements can be modified using a visual editor without coding, across various platforms. Visitors are identified, and data is enriched from multiple sources to support targeted operations.
CustomFit's top competitors include [24]7.ai, Dynamic Yield and Privy.
CustomFit offers CustomFit CRO Stack, CustomFit Outbound, CustomFit Visitor Explorer, CustomFit Shorts, and AI Conversion Optimize.
CustomFit has 9 investors. Key investors include Wellfound, LetsVenture, First Cheque, Upsparks Capital, and Java Capital.
The valuation of CustomFit is $2.58M as of Sep 2020.
CustomFit operates through Valley Monks Private Limited.
The legal entities of CustomFit currently have 2 directors, including Ashwin Kumar Bedre Vijay Kumar, Shoaib Mohammed.