About DANA
DANA is a Financial Services company based in Jakarta (Indonesia) founded in 2017, and was acquired by Dian Swastatika Sentosa in March 2022. Digital wallet. DANA has raised $250 million across 2 funding rounds from investors including Lazada, Sinar Mas and Dian Swastatika Sentosa. The company has 2,490 employees. DANA was last valued at $1.2 billion in September 2022. Its chief executive, as recorded, is Vincent Henry Iswaratioso. Its website dana.id draws about 6.2 million monthly visits. DANA offers products and services including Digital Wallet, Payment Gateway, Point of Sales, and Disbursement Service. Its focus areas include FinTech, Payments, Consumer Payments and Wallets. Its legal entity is PT. Espay Debit Indonesia Koe. Its competitors include Flip, OVO and LinkAja; 2 of its 3 listed competitors have raised funding.
Company details
DANA was founded in 2017 in Jakarta, Indonesia, as a fintech company focused on digital payments. An app-based wallet is offered to users for conducting cardless transactions, including utility bill payments, mobile phone recharges, game vouchers, and money transfers. Payments to merchants are enabled via QR code scanning. The application is accessible on both Android and iOS platforms, serving consumers in Indonesia.
- Total Equity Funding$250M (USD)
in 2 rounds
- InvestorsLazada
& 3 more
- Employee Count2,490
- Acquired byDian Swastatika Sentosa
(Mar 2022)
Products & Services of DANA
DANA offers a comprehensive portfolio of products and services, including Digital Wallet, Payment Gateway, Point of Sales, and Disbursement Service.
App for managing digital payments and transactions securely.
Service for integrated online payment processing and API support.
System for merchant sales and payment handling via app.
Feature for business fund transfers and promotions.
Apps and channels of DANA
DANA publishes 4 mobile apps with over 200M+ downloads; its YouTube channel DANA Indonesia has 1.65M subscribers and 30 videos.
Videos from DANA
The most watched videos on DANA's YouTube channel, DANA Indonesia (1.65M subscribers). Click a video to play it here.
More on DANA Indonesia.
Funding Insights of DANA
DANA has successfully raised a total of $250M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250M
- Total Rounds 2
- First Round $250M
(Aug 2022)
- Investors Count 4
All 2 funding rounds of DANA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Aug 2022 | $1.2B | β’β’β’β’β’β’β’β’ |
Full valuation and stage history of DANA
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1.2B (Sep 2022). 4 investors in total: 4 institutional.
Investors in DANA
DANA has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Lazada, Sinar Mas and Dian Swastatika Sentosa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
News on multiple topics is delivered via an online platform. | kmkonline.co.id | Jakarta, Indonesia | ||
Multi-category products are sold via an online marketplace platform. | 2012 | lazada.com | Singapore, Singapore | |
Diversified operations are conducted across multiple sectors worldwide. | 1938 | sinarmas.com | Jakarta, Indonesia | |
A leading energy and infrastructure company in Indonesia is operated. | dssa.co.id | Jakarta, Indonesia |
Investor details for DANA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of DANA
1 people are tracked at DANA (1 in leadership); the tracked headcount is 2,490.
| Name | Role | Group |
|---|---|---|
Vincent Henry Iswaratioso | CEO | Leadership |
Complete people profiles for DANA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of DANA
5 dated milestones of DANA across 9 years, from founding to its latest funding, stage changes and deals.
- Founded DANA is founded.
- Exit Acquired by Dian Swastatika Sentosa.
- Funding First funding round of $250.0M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D,.
Competitors of DANA
DANA has 3 listed competitors in our database, 2 of them funded. They include Flip, OVO and LinkAja.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flip.id | 2016 | Depok, Indonesia | $103M | App-based wallet services are offered for consumers and businesses. | ||
| ovo.id | 2017 | Jakarta, Indonesia | OVO is recognized as a smart digital payment application. | |||
| linkaja.id | 2019 | Jakarta, Indonesia | $100M | Mobile payments are enabled via app for consumers in Indonesia. |
Detailed competitors of DANA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of DANA
The website of DANA (dana.id) receives about 6.2M visits a month and ranks #7,417 among all websites worldwide, #1,050 in Computers Electronics and Technology.
- Monthly visits6.2M
▼ 3.1% vs previous month
- Unique visitors3.9M
per month
- Global rank#7,417
among all websites
- Category rank#1,050
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate18%
- Pages per visit4.6
- Average visit42 sec
- DevicesDesktop 8% Β· Mobile 92%
Websites whose visitors overlap most with DANA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| notion.so | 100% | 178.3M | #160 | View details | |
t.me | t.me | 98% | #53 | β | |
pixeldrain.com | pixeldrain.com | 98% | #1,163 | β | |
| figma.com | 96% | 84.7M | #221 | View details | |
| glints.com | 92% | 5.1M | #13,789 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for DANA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Dana
Complete news archive for DANA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about DANA
DANA was founded in 2017 and raised its 1st funding round 5 years after it was founded.
DANA is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Vincent Henry Iswaratioso is the CEO of DANA, as recorded in our data.
DANA is a funded company, having raised a total of $250M across 2 funding rounds to date. The company's 1st funding round was a Series D of $250M, raised on Aug 2022.
DANA has 2,490 employees.
DANA was founded in 2017 in Jakarta, Indonesia, as a fintech company focused on digital payments. An app-based wallet is offered to users for conducting cardless transactions, including utility bill payments, mobile phone recharges, game vouchers, and money transfers. Payments to merchants are enabled via QR code scanning. The application is accessible on both Android and iOS platforms, serving consumers in Indonesia.
DANA offers Digital Wallet, Payment Gateway, Point of Sales, and Disbursement Service.
DANA has 4 investors. Key investors include Lazada, Sinar Mas, Dian Swastatika Sentosa, and KMK Online.
The valuation of DANA is $1.2B as of Sep 2022.
DANA operates through Pt. Espay Debit Indonesia Koe..
Yes. DANA was acquired by Dian Swastatika Sentosa in March 2022.

