DANA

Jakarta, Indonesia Founded: 2017 • Age: 9 yrs Unicorn Acquired By Dian Swastatika Sentosa
Digital wallet

About DANA

DANA is a Financial Services company based in Jakarta (Indonesia) founded in 2017, and was acquired by Dian Swastatika Sentosa in March 2022. Digital wallet. DANA has raised $250 million across 2 funding rounds from investors including Lazada, Sinar Mas and Dian Swastatika Sentosa. The company has 2,490 employees. DANA was last valued at $1.2 billion in September 2022. Its chief executive, as recorded, is Vincent Henry Iswaratioso. Its website dana.id draws about 6.2 million monthly visits. DANA offers products and services including Digital Wallet, Payment Gateway, Point of Sales, and Disbursement Service. Its focus areas include FinTech, Payments, Consumer Payments and Wallets. Its legal entity is PT. Espay Debit Indonesia Koe. Its competitors include Flip, OVO and LinkAja; 2 of its 3 listed competitors have raised funding.

Company details

DANA was founded in 2017 in Jakarta, Indonesia, as a fintech company focused on digital payments. An app-based wallet is offered to users for conducting cardless transactions, including utility bill payments, mobile phone recharges, game vouchers, and money transfers. Payments to merchants are enabled via QR code scanning. The application is accessible on both Android and iOS platforms, serving consumers in Indonesia.

Key Metrics

Products & Services of DANA

DANA offers a comprehensive portfolio of products and services, including Digital Wallet, Payment Gateway, Point of Sales, and Disbursement Service.

Digital Wallet
Financial App

App for managing digital payments and transactions securely.

Payment Gateway
Business Tool

Service for integrated online payment processing and API support.

Point of Sales
Transaction Platform

System for merchant sales and payment handling via app.

Disbursement Service
Financial Tool

Feature for business fund transfers and promotions.

Apps and channels of DANA

DANA publishes 4 mobile apps with over 200M+ downloads; its YouTube channel DANA Indonesia has 1.65M subscribers and 30 videos.

DANA Indonesia Digital Wallet
Google Play Finance Everyone Free
Developer: PT Espay Debit Indonesia Koe
View on Google Play
DANA Indonesia Digital Wallet
Google Play Finance Everyone Free
Developer: PT Espay Debit Indonesia Koe
View on Google Play
DANA Dompet Digital Indonesia
App Store Finance 4+
Developer: ESPAY DEBIT INDONESIA KOE, PT
View on App Store
DANA Dompet Digital Indonesia
App Store Finance 4+
Developer: ESPAY DEBIT INDONESIA KOE, PT
View on App Store
DANA Indonesia
YouTube 1.65M subscribers 30 videos Science & Technology
Open channel

Videos from DANA

The most watched videos on DANA's YouTube channel, DANA Indonesia (1.65M subscribers). Click a video to play it here.

100% Money Back Guarantee DANA Protection Guaranteed to Keep You #SafeFromBadmen!
18.1M views
DANA Protection Guarantee: Anti-Pending Guarantee, Guaranteed #SafeFromBadMan
57.7K views
DANA Protection Melindungi Akunmu dengan Jaminan #AmanDariBadman
6.5K views
DANA Cup 2025: Start Up. Play Big. Go Magnificent! 🏆🔥
4.7K views

More on DANA Indonesia.

Funding Insights of DANA

DANA has successfully raised a total of $250M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $250M
  • Total Rounds 2
  • First Round $250M

    (Aug 2022)

  • Investors Count 4

All 2 funding rounds of DANA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2026Series D––
–
Aug 2022$250MSeries D$1.2BLazada, Sinar Mas
–
Valuation history
DateValuationStage
Aug 2022$1.2Bβ€’β€’β€’β€’β€’β€’β€’β€’
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Full valuation and stage history of DANA

Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.

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Verified entity values are shown only after access is granted.

Last known valuation $1.2B (Sep 2022). 4 investors in total: 4 institutional.

Investors in DANA

DANA has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Lazada, Sinar Mas and Dian Swastatika Sentosa.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
News on multiple topics is delivered via an online platform.
kmkonline.co.idJakarta, Indonesia
Multi-category products are sold via an online marketplace platform.
2012lazada.comSingapore, Singapore
Diversified operations are conducted across multiple sectors worldwide.
1938sinarmas.comJakarta, Indonesia
A leading energy and infrastructure company in Indonesia is operated.
dssa.co.idJakarta, Indonesia
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Investor details for DANA

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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Verified entity values are shown only after access is granted.

People of DANA

1 people are tracked at DANA (1 in leadership); the tracked headcount is 2,490.

NameRoleGroup
Vincent Henry Iswaratioso
CEOLeadership
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Timeline of DANA

5 dated milestones of DANA across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded DANA is founded.
  2. Exit Acquired by Dian Swastatika Sentosa.
  3. Funding First funding round of $250.0M.
  4. Milestone Reaches Unicorn status.
  5. Funding Latest funding round, Series D,.

Competitors of DANA

DANA has 3 listed competitors in our database, 2 of them funded. They include Flip, OVO and LinkAja.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
flip.id2016Depok, Indonesia$103M
App-based wallet services are offered for consumers and businesses.
ovo.id2017Jakarta, Indonesia
OVO is recognized as a smart digital payment application.
linkaja.id2019Jakarta, Indonesia$100M
Mobile payments are enabled via app for consumers in Indonesia.
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Detailed competitors of DANA

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Verified entity values are shown only after access is granted.

Web traffic of DANA

The website of DANA (dana.id) receives about 6.2M visits a month and ranks #7,417 among all websites worldwide, #1,050 in Computers Electronics and Technology.

  • Monthly visits
    6.2M

    ▼ 3.1% vs previous month

  • Unique visitors
    3.9M

    per month

  • Global rank
    #7,417

    among all websites

  • Category rank
    #1,050

    Computers Electronics and Technology · Computers Electronics and Technology

Similar websites

Websites whose visitors overlap most with DANA. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
notion.so
100%
178.3M#160View details
t.me
t.me
98%
#53–
pixeldrain.com
pixeldrain.com
98%
#1,163–
figma.com
96%
84.7M#221View details
glints.com
92%
5.1M#13,789View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for DANA

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Verified entity values are shown only after access is granted.

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Related news about Dana

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Complete news archive for DANA

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Frequently Asked Questions about DANA

DANA was founded in 2017 and raised its 1st funding round 5 years after it was founded.

DANA is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.

Vincent Henry Iswaratioso is the CEO of DANA, as recorded in our data.

DANA is a funded company, having raised a total of $250M across 2 funding rounds to date. The company's 1st funding round was a Series D of $250M, raised on Aug 2022.

DANA has 2,490 employees.

DANA was founded in 2017 in Jakarta, Indonesia, as a fintech company focused on digital payments. An app-based wallet is offered to users for conducting cardless transactions, including utility bill payments, mobile phone recharges, game vouchers, and money transfers. Payments to merchants are enabled via QR code scanning. The application is accessible on both Android and iOS platforms, serving consumers in Indonesia.

DANA's top competitors include Flip, OVO and LinkAja.

DANA offers Digital Wallet, Payment Gateway, Point of Sales, and Disbursement Service.

DANA has 4 investors. Key investors include Lazada, Sinar Mas, Dian Swastatika Sentosa, and KMK Online.

The valuation of DANA is $1.2B as of Sep 2022.

DANA operates through Pt. Espay Debit Indonesia Koe..

Yes. DANA was acquired by Dian Swastatika Sentosa in March 2022.

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