About Danecraft
Danecraft is a Consumer company based in Providence (United States) founded in 1934 by Victor Primavera, and was acquired by American Exchange Group in September 2023. It operates as a fashion jewelry design, sales, and distribution company. Its chief executive is Victor Primavera. Its focus areas include Consumer Goods, Fashion Accessories, Watches & Jewelry and Jewelry.
Company details
Danecraft was established in 1934 in Providence, United States, as a jewelry design, sales, and distribution firm. Operations focus on fine and fashion jewelry, with products supplied to retailers private label brands throughout the US. The company handles the full process from design to distribution, serving the fashion sector without direct consumer sales. Leadership is provided by founder Victor Primavera as CEO.
- Headquarters Providence, United States
- Founders Victor Primavera
- SectorsConsumer
- Phone•••• ••••
- Website danecraft.com
- Social LinkedIn Facebook
- Acquired by American Exchange Group (Sep 2023)
- Investors
- Acquired byAmerican Exchange Group
(Sep 2023)
Investors in Danecraft
Danecraft has secured backing from 1 investor. Prominent investors backing the company include American Exchange Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manages fashion accessory brands through licensing, partnerships, and global distribution. | 2007 | axnygroup.com | New York, United States |
Investor details for Danecraft
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- Complete investor list
- Round participation
- Investor portfolios
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People of Danecraft
1 people are tracked at Danecraft (1 in leadership).
| Name | Role | Group |
|---|---|---|
Victor Primavera | Founder & CEO | Leadership |
Complete people profiles for Danecraft
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- Team structure
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Timeline of Danecraft
2 dated milestones of Danecraft across 89 years, from founding to its latest funding, stage changes and deals.
- Founded Danecraft is founded.
- Exit Acquired by American Exchange Group.
Web traffic of Danecraft
The website of Danecraft (danecraft.com) receives about 7.8K visits a month.
- Monthly visits7.8K
▲ 69.5% vs previous month
Top companies in Fashion & Lifestyle Products
10 companies that operate in the same segment as Danecraft (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | – | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | – | USD 898.49 M | 2,900 |
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Frequently Asked Questions about Danecraft
Danecraft was founded in 1934.
Danecraft is headquartered in Providence, United States. It is registered at Providence, Rhode Island, United States.
Victor Primavera is the current CEO of Danecraft. They have also founded this company.
Danecraft was established in 1934 in Providence, United States, as a jewelry design, sales, and distribution firm. Operations focus on fine and fashion jewelry, with products supplied to retailers private label brands throughout the US. The company handles the full process from design to distribution, serving the fashion sector without direct consumer sales. Leadership is provided by founder Victor Primavera as CEO.
Danecraft has 1 investor. Key investors include American Exchange Group.
Yes. Danecraft was acquired by American Exchange Group in September 2023.