About DAN-FORM
DAN-FORM is a Consumer company based in Hørsholm (Denmark) founded in 1992, and was acquired by Roko in October 2020. Home and office furniture products are provided by DAN-FORM. The company has 14 employees. Its chief executive, as recorded, is Sanne Protin. Its website dan-form.com draws about 16 thousand monthly visits. DAN-FORM offers products and services including Chairs, Bar Stools, Tables, Shelving, and Lounge Chairs. Its focus areas include Consumer Goods, Home Furnishing Products and Multi-Category. Its legal entity is DAN-FORM A/S. Its competitors include Bolia, Fritz Hansen and Steens Group; 1 of its 3 listed competitors has raised funding.
Company details
DAN-FORM was established in 1992 in Horsholm, Denmark, as a brand focused on the furniture sector. Products for home and office environments are designed and distributed by the company. Operations center on manufacturing and supplying functional furniture items. The business is led from its Danish base, with emphasis placed on practical solutions for various settings.
- Headquarters Hørsholm, Denmark
- Employees 14
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website dan-form.com
- Social LinkedIn Facebook Instagram
- Acquired by Roko (Oct 2020)
- Legal Name Dan-Form A/S
Products & Services of DAN-FORM
DAN-FORM offers a comprehensive portfolio of products and services, including Chairs, Bar Stools, Tables, Shelving, and Lounge Chairs.
Various designs of chairs for home and office environments
Sturdy stools suited for kitchen and commercial use
Functional tables in multiple styles for daily living
Storage solutions with modern Scandinavian aesthetics
Comfortable chairs for relaxation and interior decor
Investors in DAN-FORM
DAN-FORM has secured backing from 1 investor. Prominent investors backing the company include Roko.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on acquisitions | 2019 | roko.se | Stockholm, Sweden |
Investor details for DAN-FORM
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People of DAN-FORM
1 people are tracked at DAN-FORM (1 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Sanne Protin | CEO | Leadership |
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Timeline of DAN-FORM
2 dated milestones of DAN-FORM across 28 years, from founding to its latest funding, stage changes and deals.
- Founded DAN-FORM is founded.
- Exit Acquired by Roko.
Competitors of DAN-FORM
DAN-FORM has 3 listed competitors in our database, 1 of them funded. They include Bolia, Fritz Hansen and Steens Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bolia.com | 2000 | Aarhus, Denmark | $34.19M | Brand of home furnishing products | ||
| fritzhansen.com | 1872 | Alleroed, Denmark | 252 | Home furnishings are manufactured and retailed globally. | ||
| steensgroup.com | 1961 | Kjellerup, Denmark | 417 | Designer & manufacturer furniture |
Detailed competitors of DAN-FORM
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Web traffic of DAN-FORM
The website of DAN-FORM (dan-form.com) receives about 16.3K visits a month.
- Monthly visits16.3K
▲ 9.5% vs previous month
Websites whose visitors overlap most with DAN-FORM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
patiocontract.com | patiocontract.com | 100% | #1,508,107 | – | |
| insideoutcontracts.com | 98% | 12.4K | #1,948,004 | View details | |
nordinahome.co.uk | nordinahome.co.uk | 88% | #279,379 | – | |
thecontractchair.co.uk | thecontractchair.co.uk | 81% | #1,104,407 | – | |
sandlerseating.com | sandlerseating.com | 78% | #1,268,686 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DAN-FORM
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Related news about Dan-Form
Complete news archive for DAN-FORM
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Frequently Asked Questions about DAN-FORM
DAN-FORM was founded in 1992.
DAN-FORM is headquartered in Hørsholm, Denmark.
Sanne Protin is the CEO of DAN-FORM, as recorded in our data.
DAN-FORM has 14 employees.
DAN-FORM was established in 1992 in Horsholm, Denmark, as a brand focused on the furniture sector. Products for home and office environments are designed and distributed by the company. Operations center on manufacturing and supplying functional furniture items. The business is led from its Danish base, with emphasis placed on practical solutions for various settings.
DAN-FORM's top competitors include Bolia, Fritz Hansen and Steens Group.
DAN-FORM offers Chairs, Bar Stools, Tables, Shelving, and Lounge Chairs.
DAN-FORM has 1 investor. Key investors include Roko.
DAN-FORM operates through Dan-Form A/S.
Yes. DAN-FORM was acquired by Roko in October 2020.