About Data Plus Math
Data Plus Math is a company based in Boston (United States) founded in 2016 by Matthew Emans and John Hoctor, and was acquired by LiveRamp in June 2019. Video campaigns analytics. Data Plus Math has raised $7.5 million across 2 funding rounds from investors including LiveRamp. Its chief executive, as recorded, is John Hoctor.
Company details
Data Plus Math provides video campaign analytics solutions for enterprises. It provides analytical insights into TV and video advertising engagement with the audience. It provides insights into ad effectiveness, conversions, and numbers of engagements. Its toolkit, The TV Pixel, allows users to connect cross-screen TV advertising with mobile, and in-app conversions. The toolkit provides insights into customer behavior while interacting with brands.
- Headquarters Boston, United States
- Founders Matthew Emans, John Hoctor
- Stage Acquired
- Email••••••••
- Website dataplusmath.com
- Social LinkedIn X
- Acquired by LiveRamp (Jun 2019)
Funding Insights of Data Plus Math
Data Plus Math has successfully raised a total of $7.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.5 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.5M
- Total Rounds 2
- Last Round Series A — $4.5M
- First Round $3M
(Sep 2016)
All 2 funding rounds of Data Plus Math with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $4.5M | Series A | – | – | – |
| Sep 2016 | $3M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Data Plus Math
Data Plus Math has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include LiveRamp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offline customer data is connected and activated for online advertising. | 2011 | liveramp.com | San Francisco, United States |
Investor details for Data Plus Math
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Data Plus Math
533 people are tracked at Data Plus Math (182 in leadership, 7 in board & advisors, 344 in team).
| Name | Role | Group |
|---|---|---|
Matthew Emans | Co-Founder & CTO | Leadership |
John Hoctor | Co-Founder & CEO | Leadership |
Scott E. Howe | CEO | Leadership |
Zachary Eaton | Head Of Connectivity Solutions - North America | Leadership |
Jerry Jones | EVP, Chief Ethics & Legal Officer | Leadership |
Carlie Stratton | Customer Success Director, Data Partnerships | Leadership |
Amy Lee Stewart | SVP, General Counsel & Global Chief Data Ethics Officer | Leadership |
Lisa Cramer | Head Of Embedded Products | Leadership |
Samantha Lopez | Vice President, Solutions Marketing & Strategy | Leadership |
Bobby Hayes | Account Director, Brands | Leadership |
Karrie Sanderson | Marketing Strategy / Chief Of Staff | Leadership |
Jessica Shapiro | Chief Marketing Officer | Leadership |
Ashley McCormick | Executive Account Director, Retail | Leadership |
Nicole Donahue | Customer Success Director | Leadership |
Veronica Luik | Director, Strategy And Market Intelligence | Leadership |
Matt Polese | Team Lead, Measurement Account Director | Leadership |
John-Michael del Valle | Managing Director, Strategic Accounts | Leadership |
Meghan Bar | Managing Sales Director, Retail & CPG | Leadership |
Albert Tang | Director Of Infrastructure And Operations | Leadership |
Jordan Tomimatsu | Managing Director - Strategic Solutions | Leadership |
513 more people are available in the full profile.
Complete people profiles for Data Plus Math
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Data Plus Math
4 dated milestones of Data Plus Math across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Data Plus Math is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $4.5M.
- Exit Acquired by LiveRamp.
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Frequently Asked Questions about Data Plus Math
Data Plus Math was founded in 2016.
Data Plus Math is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
John Hoctor is the CEO of Data Plus Math, as recorded in our data. They have also founded this company.
Data Plus Math is a funded company, having raised a total of $7.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Sep 2016.
Data Plus Math provides video campaign analytics solutions for enterprises. It provides analytical insights into TV and video advertising engagement with the audience. It provides insights into ad effectiveness, conversions, and numbers of engagements. Its toolkit, The TV Pixel, allows users to connect cross-screen TV advertising with mobile, and in-app conversions. The toolkit provides insights into customer behavior while interacting with brands.
Data Plus Math has 1 investor. Key investors include LiveRamp.
Yes. Data Plus Math was acquired by LiveRamp in June 2019.