Datamars

Lugano, Switzerland Founded: 1988 • Age: 38 yrs Acquired By Columna Capital
Livestock identification and monitoring solutions are supplied globally.
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About Datamars

Datamars is a company based in Lugano (Switzerland) founded in 1988 was acquired by Columna Capital in March 2014.. Datamars has raised $24.34 million across 4 funding rounds from investors including Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky and Renaissance. Datamars has completed 4 acquisitions, including Kippy, Simcro and TruTest NorthAmerica. Datamars offers products and services including RFID Chip, Pet Identification Platform, and Textile RFID Solutions. Datamars operates in a competitive market with competitors including AgriWebb, Herdwatch, JetBov, Herddogg and DeLaval, among others.

  • Headquarter Lugano, Switzerland
  • Sectors
    Technology
    Agriculture
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Datamars Inc.
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Agriculture → Livestock & Animal Nutrition
Key Metrics
  • Annual Revenue
    $57.17 M (USD)
    5
    as on Dec 31, 2023
  • Net Profit
    $2.18 M (USD)
    -8
    as on Dec 31, 2023
  • EBITDA
    $3.08 M (USD)
    -5
    as on Dec 31, 2023
  • Total Equity Funding
    $24.34 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
    Swisscom

    & 8 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Kippy

    & 3 more

  • Acquired by
    Columna Capital

    (Mar 01, 2014)

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Products & Services of Datamars

Datamars offers a comprehensive portfolio of products and services, including RFID Chip, Pet Identification Platform, and Textile RFID Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

RFID transponder for tracking livestock and textiles.

Platform for registering and reunifying lost pets.

System for managing industrial laundry and work wear.

People of Datamars
Headcount 500-1000
Employee Profiles 74
Employee Profiles
People
Josh Wooddisse
Territory Sales Manager
People
Damien Pachoud
CTO
People
Miranda Boon
Global Human Resources Director
People
Teresa Steele-Rika
Head, Corporate Affairs

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Funding Insights of Datamars

Datamars has successfully raised a total of $24.34M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (30 May 2005)

  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2024 Amount Grant - Datamars Valuation

investors

Aug, 2023 Amount Grant - Datamars Valuation

investors

Nov, 2006 Amount Series B - Datamars Valuation Renaissance , Swisscom
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Datamars

Datamars has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky and Renaissance. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A venture capital firm focused on tech investments is operated.
Founded Year Domain Location
Invision is engaged in providing investment and succession solutions for mid-sized companies.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Datamars

Datamars has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Kippy, Simcro and TruTest NorthAmerica. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Internet first brand offering tracking wearable for cats and dogs
2013
Fuels, lubricants, and heating oil are distributed across New Zealand.
1992
Animal identification tags and tagging systems are manufactured for livestock.
1991
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Datamars

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Datamars Comparisons

Employees
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Competitors of Datamars

Datamars operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AgriWebb, Herdwatch, JetBov, Herddogg and DeLaval, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Livestock management software is provided for cattle farmers' operations.
domain founded_year HQ Location
Provider of app-based farm management software for livestock farmers
domain founded_year HQ Location
Livestock farm data is recorded and analyzed via cloud-based software.
domain founded_year HQ Location
Integrated hardware and software for livestock monitoring are provided.
domain founded_year HQ Location
Integrated milking solutions are provided to dairy farmers internationally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Datamars

Frequently Asked Questions about Datamars

When was Datamars founded?

Datamars was founded in 1988 and raised its 1st funding round 17 years after it was founded.

Where is Datamars located?

Datamars is headquartered in Lugano, Switzerland. It is registered at Lugano, Ticino, Switzerland.

Who is the current CEO of Datamars?

Klaus Ackerstaff is the current CEO of Datamars.

Is Datamars a funded company?

Datamars is a funded company, having raised a total of $24.34M across 4 funding rounds to date. The company's 1st funding round was a Series B of $8.81M, raised on May 30, 2005.

What is the annual revenue of Datamars?

Annual revenue of Datamars is $57.17M as on Dec 31, 2023.

What does Datamars do?

Provider of livestock identification and monitoring solutions. It supplies integrated hardware and software solutions for the identification and real-time monitoring of livestock, pet animals, and textile items such as industrial laundry. Livestock monitoring solutions include electronic ear tags and consumablenbsp boluses. It can be used for the data for disease control and vaccination. Through boluses, real-time monitoring of rumen parameters can be done for health monitoring and calving purposes. Pet identification tools include microchips, microchip readers, and software.

Who are the top competitors of Datamars?

Datamars's top competitors include JetBov, AgriWebb and Herddogg.

What products or services does Datamars offer?

Datamars offers RFID Chip, Pet Identification Platform, and Textile RFID Solutions.

How many acquisitions has Datamars made?

Datamars has made 4 acquisitions, including Kippy, Simcro, and TruTest NorthAmerica.

Who are Datamars's investors?

Datamars has 9 investors. Key investors include Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky, Renaissance, IRIS, and Invision.

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