About Datamars
Datamars is a company based in Lugano (Switzerland) founded in 1988 was acquired by Columna Capital in March 2014.. Datamars has raised $24.34 million across 4 funding rounds from investors including Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky and Renaissance. Datamars has completed 4 acquisitions, including Kippy, Simcro and TruTest NorthAmerica. Datamars offers products and services including RFID Chip, Pet Identification Platform, and Textile RFID Solutions. Datamars operates in a competitive market with competitors including AgriWebb, Herdwatch, JetBov, Herddogg and DeLaval, among others.
- Headquarter Lugano, Switzerland
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Sectors
TechnologyAgriculture
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Datamars Inc.
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Annual Revenue
$57.17 M (USD)5as on Dec 31, 2023
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Net Profit
$2.18 M (USD)-8as on Dec 31, 2023
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EBITDA
$3.08 M (USD)-5as on Dec 31, 2023
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Total Equity Funding
$24.34 M (USD)
in 4 rounds
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Latest Funding Round
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Investors
Swisscom
& 8 more
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Employee Count
Employee Count
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Investments & Acquisitions
Kippy
& 3 more
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Acquired by
Columna Capital
(Mar 01, 2014)
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Products & Services of Datamars
Datamars offers a comprehensive portfolio of products and services, including RFID Chip, Pet Identification Platform, and Textile RFID Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
RFID transponder for tracking livestock and textiles.
Platform for registering and reunifying lost pets.
System for managing industrial laundry and work wear.
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Software Development Team
18 people
Sales and Marketing
17 people
Finance and Accounting
8 people
Product Management Team
6 people
Human Resources and Administration
4 people
Leadership Team
3 people
Data Analysis and Operations Team
2 people
Operations Team
2 people
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Funding Insights of Datamars
Datamars has successfully raised a total of $24.34M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(30 May 2005)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Grant - Datamars | Valuation |
investors |
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| Aug, 2023 | Amount | Grant - Datamars | Valuation |
investors |
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| Nov, 2006 | Amount | Series B - Datamars | Valuation | Renaissance , Swisscom |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Datamars
Datamars has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky and Renaissance. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A venture capital firm focused on tech investments is operated.
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Founded Year | Domain | Location | |
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Invision is engaged in providing investment and succession solutions for mid-sized companies.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Datamars
Datamars has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Kippy, Simcro and TruTest NorthAmerica. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Internet first brand offering tracking wearable for cats and dogs
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2013 | ||||
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Fuels, lubricants, and heating oil are distributed across New Zealand.
|
1992 | ||||
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Animal identification tags and tagging systems are manufactured for livestock.
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1991 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Datamars
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Datamars Comparisons
Competitors of Datamars
Datamars operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AgriWebb, Herdwatch, JetBov, Herddogg and DeLaval, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Livestock management software is provided for cattle farmers' operations.
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| domain | founded_year | HQ Location |
Provider of app-based farm management software for livestock farmers
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| domain | founded_year | HQ Location |
Livestock farm data is recorded and analyzed via cloud-based software.
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| domain | founded_year | HQ Location |
Integrated hardware and software for livestock monitoring are provided.
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| domain | founded_year | HQ Location |
Integrated milking solutions are provided to dairy farmers internationally.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Datamars
Frequently Asked Questions about Datamars
When was Datamars founded?
Datamars was founded in 1988 and raised its 1st funding round 17 years after it was founded.
Where is Datamars located?
Datamars is headquartered in Lugano, Switzerland. It is registered at Lugano, Ticino, Switzerland.
Who is the current CEO of Datamars?
Klaus Ackerstaff is the current CEO of Datamars.
Is Datamars a funded company?
Datamars is a funded company, having raised a total of $24.34M across 4 funding rounds to date. The company's 1st funding round was a Series B of $8.81M, raised on May 30, 2005.
What is the annual revenue of Datamars?
Annual revenue of Datamars is $57.17M as on Dec 31, 2023.
What does Datamars do?
Provider of livestock identification and monitoring solutions. It supplies integrated hardware and software solutions for the identification and real-time monitoring of livestock, pet animals, and textile items such as industrial laundry. Livestock monitoring solutions include electronic ear tags and consumablenbsp boluses. It can be used for the data for disease control and vaccination. Through boluses, real-time monitoring of rumen parameters can be done for health monitoring and calving purposes. Pet identification tools include microchips, microchip readers, and software.
Who are the top competitors of Datamars?
What products or services does Datamars offer?
Datamars offers RFID Chip, Pet Identification Platform, and Textile RFID Solutions.
How many acquisitions has Datamars made?
Datamars has made 4 acquisitions, including Kippy, Simcro, and TruTest NorthAmerica.
Who are Datamars's investors?
Datamars has 9 investors. Key investors include Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky, Renaissance, IRIS, and Invision.
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