Datamars

Lugano, Switzerland Founded: 1988 • Age: 38 yrs Acquired By Columna Capital
Livestock identification and monitoring solutions are supplied globally.
Annual revenue $57.2M Latest available
Total funding $24.3M 4 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Datamars

Datamars is a company based in Lugano (Switzerland) founded in 1988 was acquired by Columna Capital in March 2014. Datamars has raised $24.34 million across 4 funding rounds from investors including Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky and Renaissance. Datamars has completed 4 acquisitions, including Kippy, Simcro and TruTest NorthAmerica. Datamars offers products and services including RFID Chip, Pet Identification Platform, and Textile RFID Solutions. Datamars operates in a competitive market with competitors including AgriWebb, Herdwatch, JetBov, Herddogg and DeLaval, among others.

  • Headquarter Lugano, Switzerland
  • Sectors
    Technology
    Agriculture
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Datamars Inc.
Operational Areas
Technology → Internet of Things (IoT) & Connectivity Unlock Sub-Sector Unlock Segment
Agriculture → Livestock & Animal Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $57.17 M (USD)
    5
    as on Dec 31, 2023
  • Net Profit
    $2.18 M (USD)
    -8
    as on Dec 31, 2023
  • EBITDA
    $3.08 M (USD)
    -5
    as on Dec 31, 2023
  • Total Equity Funding
    $24.34 M (USD)

    in 4 rounds

  • Latest Funding Round
    Not available
  • Investors
    Swisscom

    & 8 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Kippy

    & 3 more

  • Acquired by
    Columna Capital

    (Mar 01, 2014)

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Products & Services of Datamars

Datamars offers a comprehensive portfolio of products and services, including RFID Chip, Pet Identification Platform, and Textile RFID Solutions.

Product name locked
Category locked
Primary

RFID transponder for tracking livestock and textiles.

Product name locked
Category locked
Locked

Platform for registering and reunifying lost pets.

Product name locked
Category locked
Locked

System for managing industrial laundry and work wear.

People of Datamars

Headcount 500-1000
Employee Profiles 74
Employee Profiles
People
Josh Wooddisse
Territory Sales Manager
People
Damien Pachoud
CTO
People
Miranda Boon
Global Human Resources Director
People
Teresa Steele-Rika
Head, Corporate Affairs

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Funding Insights of Datamars

Datamars has successfully raised a total of $24.34M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Datamars

Datamars has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky and Renaissance.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A venture capital firm focused on tech investments is operated.
Locked Locked Locked
Invision is engaged in providing investment and succession solutions for mid-sized companies.
Locked Locked Locked
-
Locked Locked Locked
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Investor details for Datamars

Investor domains, locations, round participation, and complete history require an active premium plan.

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  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Datamars

Datamars has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Kippy, Simcro and TruTest NorthAmerica.

Investments
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Investment portfolio details for Datamars

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Internet first brand offering tracking wearable for cats and dogs
Locked Locked 2013 Locked
Fuels, lubricants, and heating oil are distributed across New Zealand.
Locked Locked 1992 Locked
Animal identification tags and tagging systems are manufactured for livestock.
Locked Locked 1991 Locked
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Complete acquisition details for Datamars

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Financial Statements - Datamars

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Detailed financials for Datamars

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Datamars Comparisons

Datamars Primary company
Description
Livestock identification and monitoring solutions are suppli...
Location
Lugano, Switzerland
Founded Year
1988
Annual Revenue
$57.17 M (USD)
Net Profit
$2.18 M (USD)
EBITDA
$3.08 M (USD)
Employees
Not available
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Peer comparison for Datamars

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Competitors of Datamars

Datamars operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AgriWebb, Herdwatch, JetBov, Herddogg and DeLaval, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Livestock management software is provided for cattle farmers' operations.
Locked Locked Locked
Provider of app-based farm management software for livestock farmers
Locked Locked Locked
Livestock farm data is recorded and analyzed via cloud-based software.
Locked Locked Locked
Integrated hardware and software for livestock monitoring are provided.
Locked Locked Locked
Integrated milking solutions are provided to dairy farmers internationally.
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Detailed competitors of Datamars

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  • Domains and locations
  • Full company profiles
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Latest news on Datamars

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Complete news archive for Datamars

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Frequently Asked Questions about Datamars

Datamars was founded in 1988 and raised its 1st funding round 17 years after it was founded.

Datamars is headquartered in Lugano, Switzerland. It is registered at Lugano, Ticino, Switzerland.

Klaus Ackerstaff is the current CEO of Datamars.

Datamars is a funded company, having raised a total of $24.34M across 4 funding rounds to date.

Annual revenue of Datamars is $57.17M as on Dec 31, 2023.

Provider of livestock identification and monitoring solutions. It supplies integrated hardware and software solutions for the identification and real-time monitoring of livestock, pet animals, and textile items such as industrial laundry. Livestock monitoring solutions include electronic ear tags and consumablenbsp boluses. It can be used for the data for disease control and vaccination. Through boluses, real-time monitoring of rumen parameters can be done for health monitoring and calving purposes. Pet identification tools include microchips, microchip readers, and software.

Datamars's top competitors include JetBov, AgriWebb and Herddogg.

Datamars offers RFID Chip, Pet Identification Platform, and Textile RFID Solutions.

Datamars has made 4 acquisitions, including Kippy, Simcro, and TruTest NorthAmerica.

Datamars has 9 investors. Key investors include Swisscom, Ministerstvo Hospodárstva Slovenskej Republiky, Renaissance, IRIS, and Invision.

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