About datasine
datasine is a Media & Entertainment company based in London (United Kingdom) founded in 2015 by Chris Loy, Jergan Callebaut, and James Gin, and was acquired by Shutterstock in July 2021. Provider of data-driven marketing solution for online businesses. datasine has raised $6.5 million across 3 funding rounds from investors including Shutterstock, Techstars and Pentech. The company has 25 employees. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad Analytics Suite. Its legal entity is DATASINE LIMITED.
Company details
Provider of data-driven marketing solutions for online businesses. The company offers an AI-powered content-editing platform to guide marketers in tailoring a range of content elements including words and images. The company combines psychometric research and big data analysis to build individual psychological profiles based on previous behavior. The profiles can be used to predict an individuals risk tolerance, client profiling, etc. The company platform allows marketing, product, and data teams to build personality profiles for each customer and automatically make generic content to individual personalities.
- Headquarters London, United Kingdom
- Employees 25
- Founders Chris Loy, Jergan Callebaut, James Gin
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Website datasine.com
- Social LinkedIn X Facebook
- Acquired by Shutterstock (Jul 2021)
- Legal Name Datasine Limited
- Date of Incorporation 17 Feb, 2015
- Jurisdiction LONDON
- Total Equity Funding$6.5M (USD)
in 3 rounds
- Latest Funding Round$5.2M (USD), Series A
Feb 2019
- InvestorsShutterstock
& 7 more
- Employee Count25
- Acquired byShutterstock
(Jul 2021)
Funding Insights of datasine
datasine has successfully raised a total of $6.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5.2 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 3
- Last Round Series A β $5.2M
- First Round $120,000
(Jun 2016)
- Investors Count 7
All 3 funding rounds of datasine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $5.2M | Series A | β | Pentech, Propel Venture Partners | |
| Oct 2017 | $1.18M | Seed | β | Force Over Mass, Sistema Venture Capital | β |
| Jun 2016 | $120,000 | Seed | β | Techstars | β |
8 investors in total: 8 institutional.
Investors in datasine
datasine has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Shutterstock, Techstars and Pentech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
UK tech and offline companies are funded by Pentech. | pentech.vc | Edinburgh, United Kingdom | ||
Venture capital funding is provided to firms across diverse sectors. | propel.vc | San Francisco, United States | ||
Venture capital investments are made in technology startups through a global ecosystem. | cathayinnovation.com | |||
Growth-stage tech investments are made worldwide by the firm. | sistema.vc | Moscow, Russia | ||
Investments in AI-based seed and Series A startups are targeted. | twin.vc | San Francisco, United States | ||
Venture capital fund focused on SaaS, AI, blockchain, gaming, fintech, and multiple sectors | fomcap.com | London, United Kingdom | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Royalty-free images, vectors, video clips, and music are supplied. | 2003 | shutterstock.com | New York, United States |
Investor details for datasine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of datasine
178 people are tracked at datasine (62 in leadership, 6 in board & advisors, 110 in team); the tracked headcount is 25.
| Name | Role | Group |
|---|---|---|
Chris Loy | Co-Founder & CTO | Leadership |
Jergan Callebaut | Co-Founder | Leadership |
James Gin | Co-Founder & CSO | Leadership |
Rohit Bodas | Executive Director | Leadership |
Sara Birmingham | Chief Human Resources Officer | Leadership |
Yolanda Khuu | Director, Global Payroll | Leadership |
Karolien Similon | Strategic Client Partner Corporate Enterprise | Leadership |
Madeline Fryman | Senior Client Partner | Leadership |
Paul J. Hennessy | Chief Executive Officer | Leadership |
Rik Powell | CFO | Leadership |
Courtney Totten | Cio/ciso & Interim CTO | Leadership |
Sebastien Pierre | Director, Regional HR & Employee Relations | Leadership |
Ana Carolina Guzman | Client Partner -corporate Essentials | Leadership |
Matt Furlong | Chief Marketplace Officer | Leadership |
Courtney Osborne | VP And Head Of Usca/emea Customer Growth | Leadership |
Janna Schuette | Director, Business Development & Product Partnerships | Leadership |
Kim Mullings | Head Of Finance & Operations | Leadership |
Franka B. | Technical Partner Manager | Leadership |
Ava Deng | People Partner | Leadership |
Denise Quaglia | Vice President Customer Service | Leadership |
158 more people are available in the full profile.
Complete people profiles for datasine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of datasine
4 dated milestones of datasine across 6 years, from founding to its latest funding, stage changes and deals.
- Founded datasine is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series A, of $5.2M.
- Exit Acquired by Shutterstock.
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Related news about Datasine
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Frequently Asked Questions about datasine
datasine was founded in 2015 and raised its 1st funding round 1 year after it was founded.
datasine is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
datasine is a funded company, having raised a total of $6.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2016.
datasine has 25 employees.
Provider of data-driven marketing solutions for online businesses. The company offers an AI-powered content-editing platform to guide marketers in tailoring a range of content elements including words and images. The company combines psychometric research and big data analysis to build individual psychological profiles based on previous behavior. The profiles can be used to predict an individuals risk tolerance, client profiling, etc. The company platform allows marketing, product, and data teams to build personality profiles for each customer and automatically make generic content to individual personalities.
datasine has 8 investors. Key investors include Shutterstock, Techstars, Pentech, Propel Venture Partners, and Cathay Innovation.
datasine operates through Datasine Limited.
Yes. datasine was acquired by Shutterstock in July 2021.

