About Datatrics
Datatrics is a company based in Oldenzaal (Netherlands) founded in 2014 was acquired by Spotler Group in October 2023. Datatrics offers products and services including Spotler Activate, Spotler Aigent, Spotler Engage, Spotler Mail+, and Spotler CRM. Datatrics operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
- Headquarter Oldenzaal, Netherlands
- SectorsTechnology
- Website datatrics.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by MailUp Group (Sep 2018)
- InvestorsSpotler Group
& 1 more
- Acquired by
Products & Services of Datatrics
Datatrics offers a comprehensive portfolio of products and services, including Spotler Activate, Spotler Aigent, Spotler Engage, Spotler Mail+, and Spotler CRM.
Platform for personalized journeys and campaigns across channels
AI-powered tools to optimize efficiency and customer satisfaction
Software for webcare, messaging, and monitoring
Newsletters and campaigns to boost loyalty and conversions
System to manage customer and prospect data effectively
Apps and channels of Datatrics
its YouTube channel Spotler has 54 subscribers and 30 videos.
Videos from Datatrics
The most watched videos on Datatrics's YouTube channel, Spotler (54 subscribers). Click a video to play it here.
More on Spotler.
Investors in Datatrics
Datatrics has secured backing from 2 investors. Prominent investors backing the company include Spotler Group and MailUp Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Branding services are provided by Spotler Group in the Netherlands. | 2004 | spotlergroup.com | Rotterdam, Netherlands | |
Marketing technology services are provided to businesses by MailUp Group. | 2002 | mailupgroup.com | Milano, Italy |
Investor details for Datatrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Datatrics
3 dated milestones of Datatrics across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Datatrics is founded.
- Exit Acquired by MailUp Group.
- Exit Acquired by Spotler Group.
Competitors of Datatrics
Datatrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, ForeSee and TapClicks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| foresee.com | 2001 | Ann Arbor, United States | $20M | 1,214 | Customer experience analytics are conducted across digital and physical channels. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. |
Detailed competitors of Datatrics
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Datatrics
Complete news archive for Datatrics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Datatrics
10 companies that operate in the same segment as Datatrics (Business Analytics & Intelligence Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 24.67 B | USD 15.9 M | 341 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 3,940 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
AI-based solutions for health management are provided. | 2015 | Dallas, Texas, United States | USD 2.8 B | – | – | |
Artificial intelligence and analytics solutions are provided for enterprise transformation. | 2000 | New York, New York, United States | USD 685 M | USD 270.83 M | 4,620 | |
Cloud based data streaming analytics and governance platform | 2014 | Mountain View, California, United States | USD 456 M | USD 963.64 M | 3,060 | |
Risk assessment and management solutions are provided for enterprises. | 2020 | San Diego, California, United States | USD 328.24 M | – | 393 | |
Cloud-based analytics solutions for retail shelf management are delivered. | 2010 | Singapore, Singapore | USD 1.03 B | – | – | |
AI based text summarization and contextualization software tool | 2015 | San Francisco, California, United States | USD 222.7 M | – | 194 | |
AI-based fraud prevention for e-commerce payments is provided. | 2013 | New York, New York, United States | USD 232.02 M | USD 346.08 M | 693 |
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Frequently Asked Questions about Datatrics
Datatrics was founded in 2014.
Datatrics is headquartered in Oldenzaal, Netherlands. It is registered at Oldenzaal, Overijssel, Netherlands.
Datatrics was founded in 2014 in Oldenzaal, Netherlands, as a predictive marketing platform in the technology sector. Big data and predictive algorithms are employed to analyze customer behavior, needs, and demographics, identifying sales opportunities. Personalized content is automatically delivered through integration with existing webshops. Connectors are provided for platforms including Shopify, Marketo, Facebook, Twitter, and Instagram, enabling targeted messaging based on customer types and buying phases.
Datatrics's top competitors include 4C Insights, TapClicks and InMarket.
Datatrics offers Spotler Activate, Spotler Aigent, Spotler Engage, Spotler Mail+, and Spotler CRM.
Datatrics has 2 investors. Key investors include Spotler Group, and MailUp Group.
Yes. Datatrics was acquired by MailUp Group in September 2018.

